Social Media for Health Care

6th January 2010 [email protected]

Social Networking & Social Media to Support

Patient Care


Philip OakleyTechnology ConsultantOutserve Ltd

Blog

Phil OakleyOutserveWeb


What we do?

Outserve provides consultancy to help organisations get the

most from technology and the web.

Social Networking Definition

Social networking is the practice of expanding the number of one's

business and/or social contacts by making connections through

individuals.

What is Social Media?

Social media is content created by people using highly accessible and scalable publishing technologies. …

http://en.wikipedia.org/wiki/Social_media

Real Time Web

LOCATIONLOCATION



Private Micro-Blogging/Social Media

DEMODEMO



7 tips for

Use a Twitter Client (Tweetdeck) Use Twitter Search Follow People Engage (otherwise don't bother) Publicise but mix with other content Link to your blog/site Think of ways to use (internal/mobile/text)

Groups

GROUPS


7 tips for

Invest in your profile Recommend People Ask for Recommendations Join Groups (NHS Professionals) Ask and Answer questions Don't link for the sake of it Link to me - www.linkedin.com/in/philoakley


7 tips for Facebook Be clear on Work/Personal Split Use Business/Work & Fan Pages Link Content (Twitter, Youtube, Blog posts) Join or create a Group Use Facebook events Facebook applications - Slideshare Advertise on Facebook

200 Million Blogs


WHO?WHO?


Fastest Fastest Growing Growing Facebook Facebook group is group is women women over 55over 55.



“65% of companies plan to increase their use of social media for

internal communication in 2010”


Business applications of social network analysis include:•Improving information flows/knowledge-sharing•Increasing innovative capacity•Removing blockages to career progression•Fast-track integration in mergers•Better corporate governance•Improving inter-organisational relationships

COMMUNICATION


Text Message

MESSAGING

CHAT

NEWS FEED

WALL

COMMUNITIES & PHR


FeedbackTrends& Reputation

The NHS The NHS is 'Evil' is 'Evil'

and and 'Orwellian''Orwellian'

TRENDS – REAL TIME

Collaboration&

Building Teams

FEEDBACKFEEDBACK

CommunicationCommunication

CollaborationCollaboration

MessagesMessages



Interested - External?

Linkedin Profile Twitter Account Join a group (Facebook, Linkedin)

Interested – Internally?

• Wiki’s• Groups/Profiles• Forums• Blogging• Micro-blogging



Future Mobile/Smartphones/Tablets Location Based Social Networking (GPS) In Car Google Goggles Platforms (Google Wave) Video


Thank You

Philip OakleyTechnology ConsultantOutserve Ltd

www.outserveweb.com/blogwww.twitter.com/philoakleywww.linkedin.com/in/philoakley

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The future.. Wave