- 1.Presented by: Shaun PiercePierce Events ISES Pittsburgh,
PA
2. Goals Understand what Social Media is right for you
Understand how to use Social Media Have a clear goal for results
Have Fun Dont Be Intimidated 3. Social Media What is it? Social ,
is the interaction of two or more individuals.The sharing of ideas,
information, tastes, & opinions.Individuals tend to then gather
into groups of specificinterest. Media is the digital form of
files, information, ideas,photos, video and opinions. Social Media
consists of digital meeting places forpublication of both ideas and
information. Social media provides, tools, services
allowingindividuals to express themselves in order toshare media
with others. 4. The Original Social Media 5. Why bother with SM? Be
part of the conversation Influence the conversation Increase your
authority as an expert Connect with potential clients and partners
Increase your own knowledge 6. Common InterestsMigrationEasily
connectwith those whoare alreadyinterested inyour product orservice
7. Pierce Events Social Media ProfileTwitter: @pierceevents Web:
www.pierceevents.netFacebook Eventspark Blog Linkedin
PhotobucketYoutube Xing Thumbtack YelpWedding Wire Manta Flicker
Hotfile Foursquare 8. Sources: SocialHype, OnlineSchools.org 9.
Facebook LinkedIn Its home to over 750 millionSome refer to it as
the business users who create status updatesversion of Facebook,
minus the about what theyre doing orgames, of course. It focuses on
the thinking, share pictures, videos,kind of networking that helps
people messages, and links, playget jobs. Your profile on LinkedIn
is games, and run apps. Its a jack-actually your rsum.
of-all-trades so big that, forTwitter some, its synonymous with
theThough technically a micro- word "Internet."blogging service,
Twitter does playin the social networking space.Google+ Tweets are,
essentially, the same asThis is the new kid on the block. status
updates or links on Facebook;Google+ builds on features such
astheyre just limited to 140 characters.the status updates we saw
in Google You can follow anyone and anyoneBuzz and picture sharing
from can follow you, and you dont have toPicasa, mashes them
togetherdo anything to make this happenwithin profiles, and
integrates (unlike Facebook, where makingthem in other incredibly
popular"friends" requires approval fromGoogle services like Gmail.
both sides). 10. LETS TALK TACTICS 11. TACTIC 1: PLAN IT OUT Set a
goalWho do you want to reach?What do you want to say?What subjects
will you cover? Make a list of the platforms you want to use
Develop a schedule (How often will youupdate?) Stick to the
planCollaborative project tools you can use: Google Docs/Calendar
Cloud Computing Yammer - Used for private communicationwithin
organizations or between organizationalmembers and pre-designated
groups 12. TACTIC 2: TAKE ADVANTAGE OFPARTNERS & SPONSORS Cross
Promote! Partner with others to gainmore reach. Frequently track
progress Link love: use your partners and affiliates tolink to you
on their website/blog/socialNetworks and link back! 13.
ExamplesGlad to see @mocharose on @KDKA with@WHIRLMagazine Amazing
work. Lookfor them (and @pierceevents) in theWhirl Wedding
GuidePghEvntExaminer: Read about eventplanning trends, themes &
ideas for 2012.Special thanks to @Pierceevents
...http://tmi.me/l2ljB Cinemark Theatres @CinemarkUSA Our newest
location officially opens tmrw! "@Pierceevents A first peak inside
the new @CinemarkUSA http://lockerz.com/s/152931246" . Jim
Pierce@Jamesppierce Im at Cinemark 10 Theaters w/ @pierceevents
http://4sq.com/rVBCn1 14. TACTIC 3: Get the Word
OutInvitation/event page: Choose whereall event details/RSVPs will
be hosted(make sure its easily sharable viasocial media!) Facebook
(Events tab) Eventbrite Anyvite Blog post with share
buttons(Facebook, LinkedIn,Google+, Twitter) already integratedwith
Tumblr andWordpressEvent hashtag: Decide on a universalhashtag to
use before,during and after(#ISES (insert location) 15. The power
of a tweetGlad to see @mocharose on @KDKA with@WHIRLMagazine
Amazing work. Look forthem (and @pierceevents) in the WhirlWedding
Guide @pierceevents 324 followers@mocharose 573
followers@Whirlmagazine 3,680 followers@KDKA 10,260 followersTOTAL
REACHED 14,837 People 16. TACTIC 5: TEASE & ENTICETease with
sneak previews/weekly infoHave special guests or speakers talk
about theevent on their social networksPost information, updates
and reminders 17. TACTIC 6: CONSIDER REWARDS &
INCENTIVESConsider discounts or follower exclusivesContests and
rewardsProvide information and access first 18. TACTIC 7: BRING THE
EVENT TOLIFE BY BRIDGING ON & OFFLINELive-video stream
(webcast)Live-tweet (use the same hashtag fromthe event
promotion)Photo uploads as they happen(Instagram, Lockerz, Facebook
mobileuploads)Archive content and share post event 19. Engage
people at the event withexclusive content and a call toaction via a
QR code (Like us,Follow us, discount, more info, etc.) 20. TACTIC
8: FOLLOW UPDo a blog or Facebook recapCreate and link to a photo
album (considerFacebook or Flickr)Embed the archived video from
into the recapCreate a Twitter transcript from TweetReports.comUse
same hashtag to promote post-eventRecap and continue
conversationFavorite tweets by those who participated 21. Latest
AdditionsPintrest - Use Pinterest to garner new ideas as well as
showcase your ownInstagram - free photo-sharing app for the iPhone
(Android coming soon)Cinchcast ($) - This simple tool can record
audio, either via the web orphone (there are apps for iPhone and
Android), so you can share audiomessages with your
followersPostling ($)Designed with the small business owner and
professional inmind and can simplify your social media activities.
offers managementfeatures to track, engage and publish to your
relevant social mediaprofiles, and even to your blog.Storify - In
the Storify editor, you can search social media networks to
findmedia elements about the topic you want to Storify. Look
through Twitter,Facebook, YouTube, Flickr, Instagram and more to
gather material for yourstories. 22. intrest TipsAdd a paragraph
about who you are and what youre interested into the About section
on your Pinterest profile. It will show upright under your photo,
and will be one way that users can find outmore about you.Connect
your account with your Facebook and Twitter accounts.Not only will
it help you gain followers, but making thisconnection adds social
media icons under your profile picture thatlink to your Facebook
and Twitter profiles.Dont forget to add your website URL in your
profile, too! BE CAREFUL!!!!!!!!!!!!!!!!! 23. WARNING: Dont let
Connecting with Peoplekeep you from Connecting with People! 24.
[email protected]
@pierceeventswww.pierceevents.net
