Presented ByJeff YetteSales EngineerSlic Network Solutions
Social For Brand Awareness
Slides available online
http://www.slideshare.net/jeffyette
Who is this guy?
Director of Sales & Marketing
Slic Network Solutions since 1998
Sole Proprietor of 274web1
(Websites since 1997)
5 Years as Graphic Design Director for a 3 publication newspaper
(Won a few awards for design)
Attended SUNY Potsdam for Fine Art/Graphic Design
What is Social Media/Networking?
The interaction between a group of people who share a common
interest using internet technologies to communicate using shared
interests, related skills, or geographical location.
Examples of Social Media
Blogs (Web Logs)
Blogger.com
Wordpress
Networking Sites
LinkedIn
MySpace
Facebook
Twitter
Other
YouTube
Groups/Forums
Google Local Business Center
FourSquare
Who uses social media?
Local Businesses:Sun Feather Soap, McDuffsTavern, Ton's Sports
Bar, Slic.com; Brambles Inn, CPHospital, 99hits, Evans &
Whites, St. Lawrence Chocolates, The Potsdam Chamber, etc.
Colleges:SUNY Potsdam, Clarkson University, SUNY Canton (News), St.
Lawrence University
Why Social Media?
Brand Awareness
Customer Service
Community Building
Lead Generation
Brand Awareness
TwitterFacebookYouTubeSlideShareFlickrCustomer Care
TwitterFacebookLinkedIn
Community Building
SlideShare
FlickrFacebook Places
Google PlacesFourSquareLead Generation
YouTubeLinkedInFacebook Places
Google PlacesFourSquare
Using the right tool
ChannelStrength
Twitter- Real time communication and help- Sharing short updates
and links to relevant news- Public collaboration and
conversations
Facebook- Relationship building with customers- Insight into the
personal interests of your community - Sharing valuable content for
community members to share
YouTube- Visual storytelling- Tapping into client and prospect
emotions- Highlighting people and the impact of your brand
SlideShare- Demonstrating expertise in respective industry-
Appears in search engine results- Providing material and messaging
for others to share
Flickr- Visual aids to bolster branding- Shows the human side of
brand w/ images of employees, fans, customers & partners -
Ability for clients and users to tag images associated with you
LinkedIn- Insight into prospects and current client base through
profiles- Establishing credibility as a business- Providing help to
customers in questions forums and groups
FB Places, Google Places & FourSquare- Presenting new
specials for customers- Provides incentives for repeat visits with
badges, pins and mayorships
Using the right tool
Is THE most popular social networking site with over 500 Million
active users (up from 400M in 2010) 1/2 of which access Facebook
via a mobile device
Average users has 130 friends and spends more than 55 minutes a
day on Facebook
3M active pages & 3.5M events monthly
55% Females, 18-24 = 40.8%, 25-34 = 26.7%, 35-54 = 16.6%
Facebook
Must create a personal profile
(facebook doesn't allow a business-only accounts)
Create Pages to promote your business
Go to http://www.facebook.com/pages/create.php and click on the
Local Business or Place button
Add your FB URL to your regular e-mail signature, business
cards, etc.
http://www.facebook.com/username/
(NOTE: Allows you to set a custom URL for your business page)
Facebook
CUSTOMER CARE | BRAND AWARENESS
Invite existing contacts to be your FB friends
http://www.facebook.com/find-friends/
Post business updates on your wall. Focus on business
activities, such as Working with ABC Company on web site
redesign.
Share survey or research data to gain credibility
Market products/services by posting FB exclusive
discounts/deals
Add FB to your website:
http://www.facebook.com/badges/
http://developers.facebook.com/docs/guides/web
Facebook
LEAD GENERATION | COMMUNITY BUILDING
Easily created from a mobile device app
(iPhone, iPad, Blackberry, Android) or by going to:
http://touch.facebook.com/
You my claim ownership of a Place page and verify it
http://www.slideshare.net/jeffyette/claiming-verifying-merging-a-facebook-place-page
Once ownership is claimed, the Place page can be meged with an
existing Business Page (see slideshare for details)
Allows customers to check-in to your location/event
Create specials & coupons based on patronage.
Facebook Places
Creating a Facebook Place Page with an iPhone, iPad
Launch FB app Click Check In Search for Location Tag Friends
& Check In
Facebook Places
See where others are
Select Places You can also click
Map for a visual representation
Facebook Places
LinkedIn
Great for maintaining business contacts/recomendations
Think of it as a rolodex of business cards
Arguable that a Linkedin account can increase your Google Page
Rank and search engine results
LinkedIn has over 100 million members (up 40 million from last
year) in over 200 countries.
Executives from all Fortune 500 companies are LinkedIn
members.
Considered a form of micro-blogging similar to the status
updates of MySpace & Facebook
Twitter lets you write and read messages of up to 140
characters, or the very length of this sentence, including all
punctuation and spaces.
Everyday, millions of users create, share and discover ideas on
Twitter
(19 million users reported as of October 2009 according to Neilson
data as published by eMarketer)
Twitter
A few Twitter success storiesTwitter users follow Dell Outlet
for exclusive deals on electronics - and have driven more than $3M
in sales through TwitterIce cream eaters in New York give local
chain
Tasti-D-Lite marketing feedback via Twitter - and sometimes get
surprise dessert deliveriesCoffee drinkers in Houston choose
CoffeeGroundz for the personal relationships theyve built on
Twitter - and the shops Twitter-based ordering
Twitter
Before you dive inIf you want to spend time listening first, you
dont need an account to search at http://search.twitter.comTry
searching for your company and a few key topics in your fieldUse
the advanced search http://search.twitter.com/advanced
or near and within to find tweets in your target market. Example:
near:13676 within:25miListening can help you get a sense of how you
want to engage on Twitter
Twitter
78 million registered users
Over 150,000 videos uploaded daily
Great for product demo, product reviews, and how-to
videos
Videos are showing up at the top of most common search engine
queries
Blendtec, a small business based in Orem, Utah budgeted under
$100 for a quirky video showing their blender pulverizing iPods,
golf balls, etc. The funny viral videos were a big hit; driving
millions of viewers to the Will It Blend website. Wall Street
Journal reported how Blendtec sales jumped up 43%
YouTube
Google Places
Allows you to Put your Business on the Map
Encourages customer reviews/comments
(You can responde to them publically or privately)
Provides links to your website, driving directions to your
location & clickable phone numbers for smartphones
Often appears at the top of Google searches
Google Places
Google Places
Google Places
Tips & Tricks
Complete the profile of your account include keywords important
to your business as well as a link to your website
People like tips, links to interesting stories and blogposts
(they dont have to be about your company), exclusive deals and a
good sense of humor
People like the human touch and will appreciate posts with your
thoughts and experiences more than you think
They also like it when you say hi, respond to their questions,
comments, praise, complaints and jokes
Don't try to sell be helpful, post links about industry news,
anwer questions, be entertaining, humourus. Once you have
established a sense of community, then you can begin to sell
through exclusive offers
More tips and tricks
Must be done with a fair amount of frequency suggest a minimum
of 2-3 times a week make it a routine part of your daily/weekly
schedule
Can be time consuming so set limits and expectations
appropriately
Avoid distractions like Mafia Wars, Farmville, Quizzes, etc. -
block these applications so you don't continue to be bothered by
requests
Social Media is not a popularity contest. Accept friend
invitations/followers only from people that fit your customer
profile based on geographic location and other demographics 100
friends that fit your ideal customer profile are better than 1,000
faceless people
Create events (MySpace, Facebook) and fan pages (Facebook) to
promote specific products and happenings
Categorize your friends (MySpace, Facebook) relevant to your
products/service and send them invitations/messages that are
relevant to them
Thank You!
Your feedback is appreciated
Please send comments & follow-up questions to:
[email protected]
Social Media/Networking for Business
5/3/2010
Presented by: Jeff Yette ([email protected])
Presenter: Jeff Yette
