Katie Lairdklaird@schipul.com www.schipul.com // www.happykatie.com

http://www.flickr.com/photos/eschipul/3072658285

Keeping the Social Media games goingAn update on Social Media for associations

How do YOU get your members excited and engaged?

What we’ll talk about...

• Social Media tool review

• Connecting with Influencers

• The power of Facebook

What’s new for associations since March 2008?

http://www.flickr.com/photos/libraryman/414960752

But it’s still all about the people...

Let’s talk Social Media tools

Let’s Get Blogging!

• Set up a fast template Blog

• Start simple - match branding graphics later

• 5 posts before ‘launch’

www.typepad.com

www.wordpress.com

www.blogger.com

Social Media Tools

http://topwpthemes.com/

Wordpress Template SitesLet’s get Blogging!

http://www.nattywp.com/

http://www.wpthemespot.com/

Tumblr - Art of the Uber-SimpleLet’s get Blogging!

http://dallasmarketing.tumblr.com/

Houston Arts Alliance - targeting their audienceswww.haablog.com // www.haahelps.com

Association online marketing help :)http://associationmarketing.blogpost.com

Podcasts - How an iPod makes you smartSocial Media Tools

• Low-tech recorded online ‘radio shows’

• Amazing knowledge sharing

• Listen wherever you want

http://odeo.com/

Twitter for association / event promotionSocial Media Tools

http://twitter.com/annaliese_h

Online video - no popcorn required

• Tell your members’ stories

• Keep members in the loop

• Share knowledge

• Be genuine

Social Media Tools

www.thebaa.us/YouTube.aspx

Artists promote Orange Show awesomenesswww.vimeo.com/49438

Growing Community through photographySocial Media Tools

http://flickr.com/groups/oih/

Identify the Influencers - learn how to listenSocial Media Tools

www.google.com/alerts Email updates for your company

name and keywords

www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates

you

http://alerts.yahoo.com Yahoo! alerts you of any

occurrences of defined terms and names

Find Blogs to read and learn fromwww.technorati.com // www.blogsearch.google.com

IceRocket - Prolific vs. Influential = 2 different thingswww.icerocket.com

Blogpulse Conversation Tracker: www.blogpulse.com/conversation

Addictive and essential Google Reader: www.google.com/reader

Are you on Facebook yet?(you really, really need to be)

Your Facebook profile at a glance

• Flesh out your profile before you start friending

• Personal and professionallives are blurred (good and bad)

• You can be picky who youconnect with - and should be!

• Re-purpose your otherWeb content on Facebook

Harness the power of Facebook

Creating a group for your Association

• Group pages grow camaraderie

• Coordinate, promote andfollow up on events

• Encourage membercontribution (reward them!)

• Select a handful of officersfor increased participation

Harness the power of Facebook

http://www.facebook.com/groups.php?id=503022047#/group.php?gid=5503509909

Other Facebook goodies

• Photos - comment, tag and albums

• Videos -

• Applications

• ‘Web Identities’

Harness the power of Facebook

http://apps.facebook.com/webidentities/

Advertising on Facebook - 120 million usersHarness the power of Facebook

Social Media for Associations Review

• Stay well-rounded and well-branded

• Find the Influencers (location matters)

• Get. On. Facebook. Seriously.

Associations 2.0 - Going Social and Getting Smarter

Thanks for participating!

Katie Laird

Schipul - The Web Marketing Companywww.schipul.com // www.tendenci.com (281) 497.6567, ext. 519

Email: klaird@schipul.com

Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Flickr: www.flickr.com/photos/happykatie Twitter: www.twitter.com/happykatie

Find my slides on Slideshare: www.slideshare.net/happykatie