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Social Media for Entreprenuers & Start-ups Nairobi, July 17 th Fady Ramzy Interact Egypt country Manager

Social media for African Entrepreneurs - Afritech, Nairobi 17-06

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Keynote speech by Fady Ramzy about unleashing business in Africa by empowering entrepreneurs and start-ups do business online.

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Page 1: Social media for African Entrepreneurs -  Afritech, Nairobi 17-06

Social Media for

Entreprenuers & Start-ups

Nairobi, July 17th

Fady Ramzy

Interact Egypt country Manager

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InteractPlay Innovation

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317/06/2011

Social Media for Entrepreneurs

Nafurahia Kuwa hapa Nairobi !

Digital Media consultant & speaker

Co-founder of Interact Egypt

Social Media visionary & believer

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417/06/2011

Social Media for Entrepreneurs

Egypt - The Power of Social Media

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5

- Founded in 1995 in Italy

- Subsidiary of Eurel Group with offices in

Italy, Egypt & Luxemburg

- International Presence with running

operations in Italy, Greece, Egypt, Tunisia,

Pakistan, Algeria and Kuwait

- Joint Stock Company in December 2008

Interact Egypt

- Launched in June 2009

- Headquarter for MENA

solutions & services

- R&D for Mobile Solutions

Interact SpA

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Digital Television

6

on Mobile on the Web Iptv/digital signage

Digital Signage

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Semantic CMS

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Online

TV

Content

Assets

Existing

CMS/ECM

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Social Media

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Mobile Apps

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Lets

Interact

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This event is currently

TWEETED

at this Very Moment

#FollowAfritech

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What is the secret here?

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Social Media For Entrepreneurs

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Social Media for Entrepreneurs

The Entrepreneur

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Social Media for Entrepreneurs

The African Dream

Unlocking Africa’s potentials

by empowering Entrepreneurs,

Start-ups & SMEs

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Social Media is no longer a trend!

It’s a FUNDAMENTALBusiness tool !

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Quick Facts

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Facebook

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Social Media for Entrepreneurs

What is interesting in statistics per continent is that Africa is the most dynamic

continent on Facebook gaining more than 50% of its Facebook users in the last

6 months!Socialbakers

Facebook

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2017/06/2011

Social Media for Entrepreneurs

In May 2010

YouTube

launched locally

in South Africa

YouTube

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Social Media for Entrepreneurs

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Social Media for Entrepreneurs

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Web 2.0

Entrepreneurs!

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Title Text

2417/06/2011

Social Media For Entrepreneurs

Website

Online

World

Your Online Identity?!

NewslettersOnline

Video

Social

Media

Identity

Web Data

Analytics

SEO

Blog

Mobile

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Title Text

Note 1:

Social Media is a

paradigm shift

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What can social media

do for your business?

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Step 0:

Set your goals

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What’s Your Goal!?Business Relations?

Building Awareness?

Selling?

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What’s YourBudget?Cost Effective

Necessary not Complementary

Social Media for Entrepreneurs

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What is the Message you

want to send?!Remember to keep your Tone and Style

aligned with your Brand Image.

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Do you know your Target

Audience!?

Know them well

Understand their language

and their Mediums

AKA : Social Networks!

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What’s Your Tool

and Why!?Facebook? Twitter? You Tube?!

Linkedin? Flickr!? Etc!

Your choice based on your Targets

Your Taregts based on your Goals

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Step 1:

Build your

identity

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Title Text

3617/06/2011

Social Media For Entrepreneurs

Youtube

Social

Media

Your Social Media “Identity”

FacebookLinkedin

Social

Media

Monitoring Social

Media

tools

Twitter

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Twitter

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Linkedin

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Flickr

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YouTube

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SlideShare

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Finally – Integrate!

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Step 2:

Promote it

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Email signature

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Newsletter

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Blog

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Cross Promote

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Title Text

Note 2:

atience

ersistence

assion

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Step 3:

Listen - Engage

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Note 3:

No listening without

Engagement

No Engagement without

listening

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LISTEN

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People want their service/Product

Providers, to listen to what they

need!

They need Care and Attention!

They will stick to you..If you

listen to them!

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Engage

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Be Yourself only

Answer questions & give feedback

Initiate a Conversation!

Give a SOUL to your Online identity!

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Build Trust & Credibilityportray yourself as an Expert

it shows how established and reliable you are!

That’s promotion, too!

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Be Funuse attractive means to capture the attention.

Social Media is not newspapers

It’s a two-way communication

Interactive & lively

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Step 4:

Build a strategy

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The Magical Methodology

Plan

Do

Check

Act

Social Media for Entrepreneurs

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Priority Of Your Needs

Show Expertise Behind Logo

Humanize your Brand

Build Comfort with ClientConsult

Train

Listen

Fail to plan, is plan to fail!

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Share “Valuable” Content

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Content is KING

Exert effort and time in building and sharing it

Blog, tweets, posts, photos, videos, articles, sky is the limit

Keeps your image as the field expert

Measure how your audience respond to your content

Social Media for Entrepreneurs

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Involve!

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Maintain your level of involvement with your audience!!

Create a dynamic online persona.

No one wants to read a Twitter stream that only deals with menu

updates or sales — people want to engage with a brand.

Make it Personal!

Social Media for Entrepreneurs

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Measure & Monitor

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The KPIs

True reach: Your network size & dynamics

Social Media influence: How influential you are?

Amplification: The likelihood that your content will be acted upon.

Social Media for Entrepreneurs

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Boost your influence

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Personal Brand, Trust and Expertise.

Understanding each is imperative to measuring influence, which can be

expressed as:

Influence = (Personal Brand * Trust * Expertise)

Of course, since Expertise = (Knowledge * Trust), we can

further refine the equation to:

Influence = (Personal Brand * Knowledge * Trust2)

Social Media for Entrepreneurs

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Step 5:

Boost your

business

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Note 4:

Don't Sell You do not make

money with social media, you make

money with people who know, like and

trust you.

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Note 5:

“Look for broken

arms” Andy Duncan

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Note 6:

KISS

=

Keep It Super Simple

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True Stories from

a

Web 3.0

Smart-up

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Story 1:

Stay connected

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Title Text

Lesson learned:

Always connect with

people you meet,

email or talk to

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Story 2:

Building business

partnerships

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Lesson learned:

Always seek new

connections of similar

profiles

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Story 3:

The Egyptian

Revolution

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Lesson learned:

Provide valuable

content, for free sometimes

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Story 4:

The European

investment bank

report

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Lesson learned:

The more effort you

invest, the more

exposure you get

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Interact Egypt

http://Egypt.interact.it

Twitter: @interactegypt

Facebook & Linkedin: Interact Egypt

Fady Ramzy

Twitter: @cyberzizo

Linkedin: Fady Ramzy

Asante

Sana

17/06/2011