Social MediaLSU AgCenter Family Consumer Science Annual Conference

March 25 2010

Anne Mims Adrianaadrianauburnedutwittercomaafromaa bloganneadriancomwwwslidesharenetaafromaa

1

7

18

27

33

4

0

11

1 Scared of privacy issues

2 Personal vs professional balance

3 Dont feel adept with technology

4 Too busy

5 Dont understand the value

6 Social media is not valuable

7 My clients dont use social media

What is your biggest reason for not adopting social media for professional use

flickrcomphotostomoski2688883653

Goals of workshopLearn some specific instructions in using

Develop some specific ideas to use social media in Extension

Walk away having learned something new

Are more confident in trying something new

flickrcomphotostomoski2688883653

Goals of workshopLearn some specific instructions in using

Develop some specific ideas to use social media in Extension

Walk away having learned something new

Are more confident in trying something new

ldquoFriends it (social media) keeps us relevantrdquo Andy Kleinschmidt

flickrcomphotosliewcf3547134847

Did you watch the 2010 Super Bowl

1 2

6

941Yes

2No

flickrcomphotosbootbearwdc4339897127inphotostream

Most-watched program in US history

When you watched the Super Bowl did you get online

flickrcomphotosrmtip214304930330 1 2 3

48

2

501Yes

2No

3I did not watch

When you watched the Super Bowl did you get online

flickrcomphotosrmtip214304930330 1 2 3

48

2

501Yes

2No

3I did not watch

Did not surf86

Surfed web14

During Super Bowling and Opening Olympic Ceremonies

(The Nielsen Company)nytimescom20100224businessmedia24coolerhtmlref=technology

SurfNot surf

During events online discussionndashthe back channelmdashwill increase

(The Nielsen Company)nytimescom20100224businessmedia24coolerhtmlref=technology

Not surf Surf

And increase

nytimescom20100224businessmedia24coolerhtmlref=technology

Not surf

Surf

And increase

nytimescom20100224businessmedia24coolerhtmlref=technology

Not surf

Surf

And increase

nytimescom20100224businessmedia24coolerhtmlref=technology

Adoption Curve amp Phases

socialnetworkroadmapcomindexwp-contentuploads200904web2_adopt_curve2png

Initial Discovery (2006-2007)Hype amp Experimentation (2008-2009)Failure amp Disappointment (2010)Triumph of Determination (2011-2013)Pervasive Adoption (2014-2015)

Where to beginPick 1 2 or 3

Where the people are

World Users US Users

Facebook 400 million 112 million

MySpace 175 million 57 million

Twitter 75 million 19 million

LinkedIn 60 million 30 million

1 2

400

308

Facebook US

Facebook48 of Americans have a Facebook or MySpace account (April 2009)

newsharrisinteractivecomprofilesinvestorResLibraryViewaspResLibraryID=34306ampGoTopage=11ampCategory=1777ampBzID=1963ampt=11

1 2

400

308

Facebook US

Facebook48 of Americans have a Facebook or MySpace account (April 2009)

newsharrisinteractivecomprofilesinvestorResLibraryViewaspResLibraryID=34306ampGoTopage=11ampCategory=1777ampBzID=1963ampt=11

Facebook48 of Americans have a Facebook or MySpace account (April 2009)

newsharrisinteractivecomprofilesinvestorResLibraryViewaspResLibraryID=34306ampGoTopage=11ampCategory=1777ampBzID=1963ampt=11

Facebook

3+ billion photos uploaded to the site each month

14+ million videos uploaded each month

5+ billion pieces of content (web links news stories blog posts notes photos etc) are shared each week

facebookcompressinfophpstatistics Retrieved 3222010

Facebook

3+ million active Fan Pages

15+ million local businesses have

active Pages

20+ million people become fans of

Pages each day

facebookcompressinfophpstatistics Retrieved 3222010

Facebook

Average user has 130 friends on the site

Average user spends more than 55 minutes per day on Facebook

facebookcompressinfophpstatistics Retrieved 3222010

What percentage of your clients or potential clients use Facebook (best guess)

1 2 3 4

33

0

13

531 Fewer than 25

2 25-50

3 50-75

4 More than 75

Twitter stats

2008 2009 2010

4 of US Internet users6 million

11 US Internet users11 million

15 US Internet users18 million

Twitter

Answer ldquoWhat is happeningrdquo

Share thoughts

Share links

Ask questions

Answer questions

hellipin 140 characters or less

Twitter stats

Following does nothave to be reciprocal

Twitter stats

Twitter is the fastest growing with social network

Now 50 million tweets per day

blogtwittercom201002measuring-tweetshtml

wwwmashablecom

emarketercomArticleaspxR=1007271

Twitter stats

2008 2009 2010

4 of US Internet users6 million

11 US Internet users11 million

15 US Internet users18 million

Twitter

Answer ldquoWhat is happeningrdquo

Share thoughts

Share links

Ask questions

Answer questions

hellipin 140 characters or less

Twitter stats

Following does nothave to be reciprocal

Twitter stats

Twitter is the fastest growing with social network

Now 50 million tweets per day

blogtwittercom201002measuring-tweetshtml

wwwmashablecom

emarketercomArticleaspxR=1007271

Twitter

Answer ldquoWhat is happeningrdquo

Share thoughts

Share links

Ask questions

Answer questions

hellipin 140 characters or less

Twitter stats

Following does nothave to be reciprocal

Twitter stats

Twitter is the fastest growing with social network

Now 50 million tweets per day

blogtwittercom201002measuring-tweetshtml

wwwmashablecom

emarketercomArticleaspxR=1007271

Twitter stats

Following does nothave to be reciprocal

Twitter stats

Twitter is the fastest growing with social network

Now 50 million tweets per day

blogtwittercom201002measuring-tweetshtml

wwwmashablecom

emarketercomArticleaspxR=1007271

Twitter stats

Twitter is the fastest growing with social network

Now 50 million tweets per day

blogtwittercom201002measuring-tweetshtml

wwwmashablecom

emarketercomArticleaspxR=1007271

Twitter statsUsers with an average of 1000 followers

tweet the most

more than those with fewer than 100

followers and

more than those with more than 100000

followers

barracudalabscomdownloadsBarracudaLabs2009AnnualReport-FINALpdf

(January 2010)

Twitter statsAverage Twitter user has 27 followers

barracudalabscomdownloadsBarracudaLabs2009AnnualReport-FINALpdf

Twitter statsTwitter users are becoming more engaged over time when controlled for sample age

themetricsystemrjmetricscom20100126new-data-on-twitters-users-and-engagement

Twitter stats

Value is added withhashtags LSUFSC

Convenience is mobile and desktop applications (TweetDeck HootSuite UberTwitter)flickrcomphotosnycarthur2489426482

Wikipedia

Executives from all Fortune 500 companies are LinkedIn members

Users represent 150 industries and 200 countries

presslinkedincomabout

LinkedIn

Wikipedia

Executives from all Fortune 500 companies are LinkedIn members

Users represent 150 industries and 200 countries

presslinkedincomabout

LinkedIn

Wikipedia

75000 active contributors

13 million articles

65 million 2009 monthly visitors

thefuturebuzzcom20090112social-media-web-20-internet-numbers-stats amp thefuturebuzzcom20090710future-marketing-trends

YouTube

Every minute 20 hours of video is uploaded

51 of YouTube users go to YouTube weekly or more often

httpwwwyoutubecomtfact_sheet

Blogosphere

346 million ndash people read blogs (comScore March 2008)

900000 - average number of blog posts in a 24 hour period

77 - active Internet users read blogs

thefuturebuzzcom20090112social-media-web-20-internet-numbers-stats

Mobile Computing

resourceshelfcom20100211a-collection-of-new-statistics-about-social-networking-mobile-and-internet-traffic

In 2009 smartphone ownership increased from 11 to 17

Mobile Computing

resourceshelfcom20100211a-collection-of-new-statistics-about-social-networking-mobile-and-internet-traffic

3G phone ownership increased from 32 to

43

Unlimited data plan subscriptions

rose from 16 to 21

flickrcomphotosyourdon3275742912

Are we where the people are

27 of US have heard of Cooperative Extension

What is the point

httpwwwflickrcomphotosskipnclick2945026921

One to one (no scaling) Broadcast (one to many)Controlled publishingStatic Photo flickrcomphotoshugovk16072296

Old way

flickrcomphotosyourdon2715599454

Some of the time forget traditionalconcepts behindmedia education amp marketing

Mobile Computing

resourceshelfcom20100211a-collection-of-new-statistics-about-social-networking-mobile-and-internet-traffic

3G phone ownership increased from 32 to

43

Unlimited data plan subscriptions

rose from 16 to 21

flickrcomphotosyourdon3275742912

Are we where the people are

27 of US have heard of Cooperative Extension

What is the point

httpwwwflickrcomphotosskipnclick2945026921

One to one (no scaling) Broadcast (one to many)Controlled publishingStatic Photo flickrcomphotoshugovk16072296

Old way

flickrcomphotosyourdon2715599454

Some of the time forget traditionalconcepts behindmedia education amp marketing

Are we where the people are

27 of US have heard of Cooperative Extension

What is the point

httpwwwflickrcomphotosskipnclick2945026921

One to one (no scaling) Broadcast (one to many)Controlled publishingStatic Photo flickrcomphotoshugovk16072296

Old way

flickrcomphotosyourdon2715599454

Some of the time forget traditionalconcepts behindmedia education amp marketing

What is the point

httpwwwflickrcomphotosskipnclick2945026921

One to one (no scaling) Broadcast (one to many)Controlled publishingStatic Photo flickrcomphotoshugovk16072296

Old way

flickrcomphotosyourdon2715599454

Some of the time forget traditionalconcepts behindmedia education amp marketing

One to one (no scaling) Broadcast (one to many)Controlled publishingStatic Photo flickrcomphotoshugovk16072296

Old way

flickrcomphotosyourdon2715599454

Some of the time forget traditionalconcepts behindmedia education amp marketing

flickrcomphotosyourdon2715599454

Some of the time forget traditionalconcepts behindmedia education amp marketing

Listen

Learn

Connect

SharePhoto wwwflickrcomphotosjdawg484678361

Learn to look at online activities differently

Think of online social circles like we think of face-to-face social circles Photo wwwflickrcomphotoscarfagno2449419610

Learn to look at online activities differently

Think of online social circles like we think of face-to-face social circles Photo wwwflickrcomphotoscarfagno2449419610

Opportunity for transparency whether you are online or not

Photo flickrcomphotoseinaros3453909796

Define who are community membersDefine who is core customer client community member Why would they care Create personas

flickrcomphotoscambodia4kidsorg202143037

Define who are community membersDefine who is core customer client community member Why would they care Create personas

flickrcomphotoscambodia4kidsorg202143037

Define your goalsLook for amp define a higher purpose

Ask and Listen

flickrcomphotosjoyoflife23724427

Ask and Listen

flickrcomphotosjoyoflife23724427

What is being said on the web googlecomalerts

Google Alerts

Know what people are saying searchtwittercom

Twitter Searches

Ask a question in LinkedIn Answers

mashablecom20090928social-media-feedback

Add a poll web site or blog

Add a poll to Your Facebook Page

Poll Your Twitter Followers

mashablecom20090928social-media-feedback

Joe Posnanski blog joeposnanskicomJoeBlog

Put a survey on your blog

mashablecom20090928social-media-feedback flickrcomphotosryangs3364941723

Donrsquot forget the use of video to get feedback

Post a YouTube video that invokes emotion

mashablecom20090928social-media-feedback

Set your priorities based on your values

flickrcomphotosseekoh1225991680

Evaluate with new assumptions

flickrcomphotosgoldberg1376718557

Be ready for fire hose effect

Photo flickrcomphotostheclaytaurus4184188053

Learn to be technically adept

flickrcomphotosliewcf3547134847

Participate

Become part of the community

flickrcomphotosdavidkohlmeyer3393520471

Get Transparent

flickrcomphotoseinaros3453909796

Be Real

flickrcomphotosgillat3483112515

Utilize the help and expertise of others

imagescalsncsuedugallery2mainphpg2_itemId=2595

Write for SEO amp clients

Learn to understand amp write for Search Engine Optimization Learn to write for the community

Choose the right tool

flickrcomphotosgeishaboy500100043823

Adapt as tools amp environments change

Write for SEO amp clients

Learn to understand amp write for Search Engine Optimization Learn to write for the community

Choose the right tool

flickrcomphotosgeishaboy500100043823

Adapt as tools amp environments change

Choose the right tool

flickrcomphotosgeishaboy500100043823

Adapt as tools amp environments change

Integrate Social MediaAndy Kleinschmidtrsquos ExampleAgriculture in the Van Wert County Blogagvanwertwordpresscom Twitter twittercomakleinschmidtFacebookwwwfacebookcompeopleAndy-Kleinschmidt1385565024Linkedin wwwlinkedincompub4b194FriendFeed friendfeedcomakleinschmidtPlaxo plaxocomdirectoryprofile214749075448c303a248AndyKleinschmidtOrkut wwworkutcom Yammer wwwyammercomuserskleinschmidt-5Community of Science Expertise profile httpmyprofilecoscomaklein_1

flickrcomphotosyourdon2675323741

Social media provides flexibilityefficiencyandscalability

Social mediaprovidestimelinessresponsivenessinclusivenessand opportunitiesfor innovation

httpwwwfacebookcomhomephpeatsmart

Also social media provides

Multi-purposing

Publishing in new forms

Increased productivity

Being found by different audiences

Timely reporting amp problem solving

Content developed by many (we are

not the only experts)

Also social media provides

a one-on-one feeling in a large group setting Its the best of both worlds

Floyd DavenportIowa State Cooperative Extension

flickrcomphotosyourdon4049950966

Also social media provides

a one-on-one feeling in a large group setting Its the best of both worlds

Floyd DavenportIowa State Cooperative Extension

flickrcomphotosyourdon4049950966

TryExplore

Learn

ldquoThis is ridiculously simplerdquo Andy Kleinschmidt

flickrcomphotoscoyotejack2566090619

Extension Blog Examples

Eat Save and Be HealthyOhio State University Extension Family and Consumer Sciences osufcswordpresscom

Connector information amp resources useful to educators and parents Joanne Kinsey Family amp Community Health Sciences Educator Rutgers University

fcsedu-connectorblogspotcom

FCS Twitter Examples

Paul McConaughy minutrition

twittercomminutrition

USDA Food Safety USDAFoodSafety

twittercomUSDAFoodSafety

Just in time Parenting

httptwittercomJITParenting

Family Food Fitness FFFCoP

twittercomFFFCoP

Personal Finance moneyeXtension

httptwittercommoneyeXtension

Social Networks Examples

ACES Food Processors Network on Ryze httpwwwryzecomnetworkindexphpnetwork=acesfoodsafety

Select the one that best describes your use of eXtension

1 2 3 4 5

40

19

3740

1 Never heard of eXtension

2 eXtension does not apply to me

3 Have an eXtension ID but dont use it

4 Use eXtension as a resource

5 Contribute to eXtension content

Families Food and Fitness

eXtension CoP extensionorgfamilies20food20fitness

FacebookfacebookcompagesFamilies-Food-and-Fitness134828792843ref=ts

Twitter FFFCoPtwittercomFFFCoP

Families Food and Fitness

eXtension CoP extensionorgfamilies20food20fitness

FacebookfacebookcompagesFamilies-Food-and-Fitness134828792843ref=ts

Twitter FFFCoPtwittercomFFFCoP

Extension Social Media Participation

eXtension Peopleextensionorgpeoplecolleaguessocialnetworks

A Cooperative Extension Twitter List twittercomaafromaacooperative-extension

Facebook Cooperative Extension Grouphttpwwwfacebookcomhomephpgroupphpgid=2437826929ampref=ts

Google Wave (ask me for an invite must have a Google account)

ResourcesExtension Social Media Guide (beginners)collaborateextensionorgwikiBeginners_Guide_to_Social_Media_in_Extension

Social media in Cooperative (old list) collaborateextensionorgwikiSocial_Media_in_Extension

Find Extension colleagues in social media peopleextensionorg

Penn State College of Agriculture Social Media Best Practicesagscipsueducommunicationsupdates201003social-media-strategy-and-best-practices

Agrilife Extension Social Media Guidehttpagrilifewebtamueduussocial

Resources

Social Media Tips and Ideas Presentation for Extension County Directors urbangardenposterouscomsocial-media-tips-and-ideas

Ohio Farm Bureau Social Media Guideofbforguploadssocial-media-guidepdf

Common Craft Twitter in Plain Englishhttpwwwyoutubecomwatchv=ddO9idmax0o Common Craft Blogs in Plain English httpwwwyoutubecomwatchv=NN2I1pWXjXI Common Craft Google Reader in Plain English httpwwwyoutubecomwatchv=VSPZ2Uu_X3Y

ReferencesBrogan Chris Audience or Community chrisbrogancomaudience-or-community Hunt Tara The Whuffie Factor Kleinschmidt Andy Agriculture in Van Wert County Ohio agvanwertwordpresscom Scott David Meerman The New Rules of Marketing and PR The Social Network Roadmapglobalhumancapitalorgp=675

Why Are Marketers So Bad At Measuring Social Mediablogsforrestercommarketing200911why-are-marketers-so-bad-at-measuring-social-mediahtmlcm_mmc=Ask-_-twitter-_-twitter-_-8275664

In these places or Google ldquoAnne Adrianrdquo

aafromaagooglewavecom

Google Buzz

googlecomprofilesaafromaa

bloganneadriancom

twittercomaafromaa

slidesharenetaafromaa

Creative Commons Attribution-Noncommercial-Share Alike 30 United States License

This presentation is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 30 United States License

Based on a work at wwwslidesharenetaafromaa

Anne Mims Adrian