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Slides from a presentation given by Christina Jones on 27/7/11 to the FSB South Glos group.
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Social Media: Emperor’s New Clothes?
Christina Jones
Believe the hype?
Tonight…
• SEO• Sales• E-commerce•Banking
not about getting more fans/followers etc.
Search Engine Optimisation (SEO)
Bing (17.5% of market share)
&
Facebook700 million
users
Social Search Is Here
See http://internetmarketingthatworks.info/social-networks-key-to-seo/ for more info and a video demonstration of social search in action
Google+1 button
Google Plus https://plus.google.com/
20 million users & still in BETA test phase.
1 billion items a day shared
Email me if you would like an [email protected]
Quality Links• Social networks, forums, other blogs
commenting on these can all be used to establish inbound links to your own website
• Establish authority in your niche
• At the same time generate traffic to your site
• SEOMOZ experiment twitter vs link building for SEO
http://www.seomoz.org/blog/how-do-tweets-influence-search-rankings-an-experiment-for-a-cause
http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389
Sales & Recruitment
know - like - trust
http://branchout.com/
Find sales leads, check out potential employees, customers, suppliers &
competitors.
When you meet people at networking events and exchange business cards, add them on
linkedin. Make a start by adding me! http://uk.linkedin.com/in/christinamjones
E-commerce
Open an e-commerce store within facebook & get your products in front of 700 million people.
Visit the ASOS facebook shop at:
http://www.facebook.com/ASOS?sk=app_11007063052
Facebook Shop Software
http://www.shoptab.net/
http://storefrontsocial.com/
http://www.easyfacebookshop.com/
There are lots more software providers out there too so have a good look around before deciding which one to go for
Banking
Some experts predict that facebook could be the biggest bank in the world by 2015.
Thanks
Christina Jones [email protected]
www.internetmarketingthatworks.infowww.facebook.com/InternetMarketingThatWorkswww.twitter.com/IMthatworks
0117 230 2155