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My presentation to Social Media Club of South Florida on April 14, 2009 and at BarcampOrlando on the 18th. I discussed how Social Media is not a strategy unto itself, but a tactic like other marketing tactics that would support a compaign that supports a organizational strategy. Also discussed the process we go through to develop social media programs for our clients, in a case study for Nova Southeastern University.
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Murray [email protected]
Twitter: @murrayizwww.linkedin.com/in/murrayiz
140 CHARACTERS OR LESS: Is Social Media Driving RealBusiness or are we just Tweeting/ Friending/Following/Linking/ Digging between ourselves?
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Using Social MediaStrategies to
Drive Real Business
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UsingBusiness Strategies
to Develop GreatSocial Media Tactics
to Drive Real Business
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How Many?
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Why?How Many?
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Successful
Marketing?
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Marketing
Successful?Hint: It’s Strategy :
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Hits aGrand-Slam
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A: 30 Years
Q: What is thedifference between
Twitter and CB Radio?
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Has Social MediaJumped the Shark?
.com, April 8, 2009
I honestly do not get why Twitteris interesting or useful if you are followingnormal everyday people’s tweets. Unless, ofcourse, you are using technology to become amore efficient stalker. Why do I care about themundane details of other people’s lives? Don’tI have enough of my own mundane details todeal with?
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So are we just
talking toourselves?
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BRAND
Tactic
GoalStrategy
Campaign
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Social Media!!!
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Imagine if you will:
25% Churn Extremely Competitive Limited Traditional Media $76,000+ 3-4 Year Decision Cycle
Welcome to
13-17 years old
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1. Critical Mass (Current Students)Winter/Spring 2009
2. Roll out to prospective studentsSpring/Summer 2009
Understand
Setup
Launch
Roll Out
You A
re H
ere
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Recruitm
ent-H
igh sc
hool
Recruitm
ent-T
rans
fer
Scho
ol B
rand
ing &
Lead
ersh
ip
On Ca
mpu
s Co
mmun
ity
Alum
ni &
Influ
ncer
s Lo
yalty
Prom
oting Ca
mpu
s Ev
ents
Social Networking Sites
Build your own (ASU is Talking)
x x x x
Bebo x xClassmates xCollege Tonight x x x xFacebook x x x x x xFlixster xFlickr x x xFriendster x x x x xHi5 x x x x xLifeAtCollege x x x xLinkedIn x x xMeetup xMySpace x x x x x xmyYearbook x x x x xTakkle x x xTwitter x xYouTube x x xZinch x x x x
Understanding / Research
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Networking / Linking Strategy
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Deploy
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Don’t Forget SEO
vs. vs.
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Build it and they will NOT come
NSU Fan FrenzyEvent
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Engagement
Metrics
$$?
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Putting It All Together
Murray, please switch over to the video
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Social Media is a Tactic
Build it and they will NOT come
Don’t forget about other media
Make sure your strategy is flexible
TOS and Platform ‘Enhancements’
Recruit from your base, THEN leverage
Make sure you have a budget for the “recruitment” phase
Your Mom was right about First Impressions
Takeaways
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Murray [email protected]
Twitter: @murrayizwww.linkedin.com/in/murrayiz
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Shameless self-promotion:If you enjoyed this presentation, please
tweet about it. Thx!
