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Social Media & CampaigningUjjwal AcharyaFederation of Nepali Journalists

SAMSNMeeting 2013

21-23 July, Kathmandu

+Social MediaStrengths are weakness, for nowMulti-layered Communication

Multi-channel Communication

Multi-way Communication

Young and Huge Community

Tool for Any Type of Content

Viral in Nature / Amplification

+Should we use it?

Isn’t it the future?

Aren’t we worried about diminishing role and impact of our unions?

Aren’t we looking for an easier, cheaper, effective and simple way to reach out our members and the public?

+FNJ ExperienceImmature yet useful

Website (www.fnjnepal.org)

FacebookPage (www.facebook.com/FNJCenter) Individuals

Twitter Account (@FNJNepal)

Email list

SMS

+What’s needed for success?It’s not easy but do-able

Planning (contents/ resources / act options / not only how to go on social media but also how to tackle if there is boomerang effect)

Right Social Media Tool / Combination (Facebook, Twitter, Online Petition, Blog, YouTube, SoundCloud, Dipity or something else)

Patience (No one can be successful in social media overnight, it’s long work to reach out ‘impactful’ number of people)

+What’s needed for success?

Human – a few of them – dedicated!

Social Media Policy (How to/who use them? How not? How/when to respond?)

Conversation! (It’s all about human emotions)

Invite / encourage people (especially social media celebrities) to share and raise voice

Offline actions!

+Resources

Global Voices Advocacyhttp://advocacy.globalvoices.org

IFEX Campaign Toolkit e-Advocacy sectionwww.ifex.org/campaign-toolkit/

THANK YOU