Social Media At World Bank

The WebThe World Bank Group

Social Media

Bee Social… Social media, which Wikipedia defines as "the online technologies

and practices that people use to share opinions, insights, experiences, and perspectives with each other", marks a shift in the way we communicate.


Social Media

• Engaging – With today’s world of limited attention span and many choices, social media is content and user specific.

• Participating – Not just a passive observer or listener, but be an active source too. Say it what you in the same platform.

• Innovating – Create your own niche. Invite ideas.

• Sharing – Make your ideas cross boundaries


Social Media


Social Media

Features• User Generated Content• Simple Software• One-to-Many• Many to Many• Real life or Virtual presence


Social Media and World Bank – Significance and Effects

• Know and assess feedbacks - what people think or talk about us. Read blogs and discussion forums. Note opinions straight from grass roots.


LAC Environment SPA EXT – Less than 1

• Prepare your responses and formulate media strategies. Get there and counter the wrong facts and misconceptions. Strengthen the organization’s image.


Social Media

• Reach out to a different array of audience- analyse influence. The online petition of Morocco bloggers over MNA Education Report and One.org call for the World Food Crisis.


Social Media

• Broaden Horizon – Apart from the traditional outlet , spread wings in different mediums and sources - broadcast yourself – You Tube


Social Media

• Motivated groups talking in same rhythm with your organization- face book Groups.


Social Media

• More visitors to our websites. Integrate with online searches and the encyclopedia ‘Wikipedia’. Every month Wikipedia brings us 20,000 traffic.


Social Media at World Bank










Use Social Media - If its user generated then why not you?

• Read and monitor blogs. Know what the blogosphere is about and how you can contribute.

• Making a media impact report, need to know what each platform is discussing about? Use buzz monitor to track all the latest information, articles about your region, VPUs, topic.

• Use RSS Feeds to subscribe to sites of your interest.

• Contribute in the free and user written content - ‘Wikipedia’.

• Create your own discussion forum or blog; reach out in a one to one and one to- many, at the same time.


Social Media

• The ways we can help-• Set up blog – Technology , expertise and all that is

required• Help learn BuzzMonitor to track and recognize

potential topics.• Research for the content, platform and outreach.• Market it to the right audience• Making reports that are comprehensive and

showcase the communications efforts.