Social Media as a Volunteer Recruitment Tool

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<ul><li> 1. Social Mediaas aVolunteer Recruitment Tool December 2, 2009</li></ul> <p> 2. Goals </p> <ul><li>To get an overview of the primary social media tools </li></ul> <ul><li>To harness the power of social media to promote volunteer opportunities &amp; recruit volunteers for your agency </li></ul> <p> 3. Issues </p> <ul><li>Personal v. Professional lines blur </li></ul> <ul><li>Depending on the size of your organization, you may have to take on the role of the social media marketer </li></ul> <p> 4. The Social Media Revolution 5. The Social Media World 6. Basic Tools </p> <ul><li>Facebook </li></ul> <ul><li>Twitter </li></ul> <ul><li>Flickr </li></ul> <ul><li>YouTube </li></ul> <ul><li>LinkedIn </li></ul> <ul><li>Blogs </li></ul> <ul><li>Wikipedia </li></ul> <p> 7. Facebook </p> <ul><li>Open a Facebook fan page rather than a group </li></ul> <ul><li><ul><li>Provides access to powerful statistical information </li></ul></li></ul> <ul><li><ul><li>Updates appear on fans homepage feeds </li></ul></li></ul> <ul><li><ul><li>You can brand it with an official </li></ul></li></ul> <p> 8. Facebook Widgets </p> <ul><li>Help you create Facebook badges to add on your homepage and newsletters </li></ul> <ul><li>Link your Facebook fan page to your Twitter account </li></ul> <p> 9. Twitter </p> <ul><li>Its a form ofmicro-blogging (140 characters) </li></ul> <ul><li>Use URL abbreviators to compress long websites </li></ul> <p> 10. Twitter 11. Twitter Directories Get listed! 12. Flickr </p> <ul><li>Upload photos of your volunteers in action! </li></ul> <ul><li>Its a great way to create an archive </li></ul> <p> 13. Flickr </p> <ul><li>Photos can be</li></ul> <ul><li><ul><li>Shared with friends of volunteers </li></ul></li></ul> <ul><li><ul><li>Downloaded by local media/press </li></ul></li></ul> <ul><li>Add them to themed groups to maximize exposure </li></ul> <p> 14. You Tube </p> <ul><li>Get a Flip Video camera to record your activities </li></ul> <ul><li>Volunteers can share them with their friends </li></ul> <ul><li>Videos can be embedded in yourwebsite </li></ul> <ul><li>Powerful statistical information </li></ul> <p> 15. LinkedIn </p> <ul><li>Build your network to promote activities on your status </li></ul> <ul><li>Create a company profile to generate traffic to your site </li></ul> <ul><li>Join appropriately themed groups and post volunteer opportunities there </li></ul> <ul><li>Group admins send out e-blasts daily with the group postings </li></ul> <p> 16. Blogs </p> <ul><li>Have volunteers, clients, and staff blog about an activity to generate buzz </li></ul> <ul><li>Embed video and use photos from the event </li></ul> <ul><li>Link the blog to your website </li></ul> <p> 17. Wikipedia </p> <ul><li>Create an entry for your organization describing its history and mission </li></ul> <ul><li>Wikipedia helps generate traffic to your websitewhere they will find volunteer opportunities </li></ul> <p> 18. Add This </p> <ul><li>Sign up and paste the code to help your content go viral </li></ul> <ul><li>Users can share your content with friends </li></ul> <p> 19. Your marketing strategy will evolve as the tools evolve. 20. Always stay on message 21. Resources </p> <ul><li> </li></ul> <ul><li> </li></ul> <ul><li> </li></ul> <ul><li>Beth's Blog: How Nonprofits Can Use Social Media </li></ul> <ul><li>Social Media Governance </li></ul> <p> 22. Thank You You can download this presentation: </p>


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