Social Media Architecture/Framework!!

Social Media Architecture/Framework!

• Architecture is defined as the profession of designing buildings, open areas, communities, and other artificial constructions and environments. As it relates to social media we are talking about an environment or community.

• First things first, what are you trying to accomplish? Who are you trying get noticed by?

• Once you have determined that, figure out what message you should send to accomplish this and what your personnel brand should be.

• The definition of a brand is: recognizable type of something: a distinctive type of something.

• If you are a recruiter you will want to brand yourself as such. Utilize your brand to find candidates, promote your openings and company, connect with other recruiters to exchange ideas and knowledge.

• Before you do you might want to see what is already out there on you. Google, Bing, Yahoo yourself. See what is being said out there. You might be surprised. While you do that set up some Google alerts and have the results emailed to you so you always know what is out there on you.

Social Media Architecture/Framework!

• Sites: now keep in mind there are hundreds and more every day. They tend to fall into one of a few categories: general (not specific to any brand, mission, type of person), specific(targets a specific group, such as flixster which is movie orientated), and misc (any site that does not fall under the first 2 categories). I am only going to cover a few.

• Classmates.com-like is sounds find your old classmates and a little more• Facebook-one of the first, the have fun site• Beknown- a sub site of facebook-designed to be there answer to Linkedin• Branchout- another facebook sub site and also the answer to Linkedin• Google Buzz & Google+ -Googles attempt at social networking• LinkedIn- Professional networking and more• Myspace –another fun site• Plaxo- address book and social network• Tumblr- General. Micro-blogging, RSS• Twitter- General. Micro-blogging, RSS• Windows Live- Another social site

LinkedinLinkedIn:• Be sure to complete your profile 100%.• Groups, join them. Lots of them , but be sure they are groups that fall in line

with your brand or connected with a job related need. • Connect your blog(if you have one)/twitter page to your LinkedIn profile.• Make connections, but again be sure they fall in line with your brand.• Get recommendations, lots of recommendations. Companies and people will

read these. These are public references that can help you do allot.• Use it to post jobs, connect with candidates, all of these activities further your

brand, whether a recruiter or candidate. • Do research on competitors.• Make sure your company has a LinkedIn profile.• Answer questions, become an expert.• Post books you are reading.• Post events you are attending.

TwitterTwitter:• Create a twitter page that represents your brand.• Connect your twitter account to LinkedIn and join a twitter group on

LinkedIn.• Connect and follow those that are in your field and represent your brand.• Most people say make 10+ tweets a day. To me it is less about quantity

and more about quality. No matter how many tweets you do a day, make sure they support your brand and are professional. 1-2 personnel ones are ok, but remember anyone can read them so be sure you do not say something you will regret.

• Do not be afraid to retweet(resending or forwarding a tweet) something you think is important. In doing so you help spread the word about something you feel is worthwhile, and the person who did the original tweet will appreciate it and probably become a connection , friend, and follower.

• Set up to have all followers recognized and thanked.

Blogs

Blogs:• Create a blog, but be sure it supports your brand.• Connect your blog to LinkedIn and twitter.• When you make a blog post, be sure to share it out to all of

the big social sites.• Try to blog at least once a week. Sometimes a blog posting is

nothing more than restating some news you heard that is relevant. Like when they announced Monster bought Hotjobs.

• Make sure you use the right tags(tags are like bookmarks that help direct traffic to your posts. Like buzz words you search on).

Social Media Architecture/Framework!

• Now it’s time to cover tools that can help you and more.• Tools: these will help you with your social presence. They will fall

into the following categories;• Monitors- these tools allow you to monitor several social sites at

once. • Responders- these sites allow you to set up an automated response

when someone follows you or connects with you (mainly with Twitter).

• SEO- these tools help let you know how much traffic is being driven to your social sites.

• Increasers- these are tools that help you increase the number of people who follow you or are connected with you.

• Deliverers- these tools help to deliver content to your social sites.• Combined- these tools do multiple things.• Helper sites-these are sites that will help you with your social

presence. These are usually sites were you are listed such as Zoominfo, Toplisted, Topfollowed, Jigsaw etc.

Social Media Architecture/Framework! Now it’s time to pick the sites and the tools to use.

So for the purposes of this we are going to discuss what sites you should join and be involved with as a minimum, to get started, there are plenty of others as previously stated. When choosing a social media sight ensure it is ones that are applicable to your brand or are general enough to touch your brand.

• Facebook-Too many people on it not to be part, this includes the 2 spin off site BeKnown, and Branchout. Ensure to keep it professional and in keeping with your chosen brand.

• LinkedIn- a now brainer.• Myspace –Like facebook just too many people on it, also like facebook keep it professional and in keeping

with your brand.• Twitter- A must to spread your word.• On to blogs. Blogging is a must for your social brand. It is the easiest way to spread your message and with

the use of feeds have others help to spread it too. Make sure your message is professional and in keeping with your brand. You can use Blogger or anyone of a number of blogging sites and tools.

Tools: As you read in my previous blog there are many types tools. Below are the ones I suggest and what they do.

• Tweetdeck or Yoono- both allow you to monitor multiple social sites and post (monitors).• Socialoomph or Tweetadder – both work with twitter, both allow you to send a thank you message to

those who follow you. Both have stats and both allow you to schedule posts. Tweetadder will also increase your following through targeted research and will unfollow those who do not follow back (Combined-responders, SEO, increasers).

• Twitterfeed, Pingfm or Dlvrit-All allow for RSS feeds to be automatically feed to your social media sites (deliverers).

• Zoominfo and JIgsaw- this will ensure people who want to look you up can find you (helper sites).• Toplisted, Topfollowed- these will get you to the top of the biggest twitter lists out there (helper sites).

Yoono

TweetDeck

Dlvrit

Tweet Adder

Social Media Architecture/Framework!Now it’s time to put it all together• First get your profiles in the selected sites up, complete and running- per slides on twitter and

linekIn.• Get your name in Zoominfo, Jigsaw and any other like site. (Helper sites).• Download and get up and running Tweetdeck and Yoono.(monitor tools).• Download and get up and running either Tweetadder or Socialoomph. Ensure your thank you for

connecting reply also asks them to connect with you on Linkedin and includes your linkedin url.(Combined-inscreaser-responder Tool).

• Get an account with Twitterfeed, Pingfm or Dlvrit.(deliverer tool).• Get your twitter account on the toplisted, topfollowed lists (this can be done by searching for both

on a search engine and following the directions. (Helper sites).• Create blog and find RSS feeds of consistently updated information relevant to you and your brand.

• Social Sites(a) – monitor sites(b) – responding and finding(c)- blog and RSS feeds & Deliver content(d) .

• So social sites set up and running –CHECK• Monitoring sites tools set up and running- CHECK• Blog up and running- CHECK• RSS Feeds selects- Check

• Now for the last step- set up the RSS feeds you have selected and your blogs RSS feed and use your selected deliverer tool to deliver your constant and automatic messages to your social sites. I typically have all the RSS feeds go to my twitter and then send my twitter feed to all other social sites. Makes it easier, cleaner and organized.