What to expect in year 2014?

Social Media and Marketing Strategy in 2014

What is Social Media? Websites and Applications used for social networking

Social media refers to interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.

Components

Web-based platforms

Can be used to inform, educate and engage customers

Are You Ready for 2014? Next generation is on video. Rise of Micro-Video

Social media ads will challenge old ways of advertising?

Image-centric networks will see huge success (using memes and infographics)

Google+ will become a major factor

LinkedIn will become a major player for B2B business growth

Define your goals for 2014 Increase customer base

through video promotions on video channels. (YouTube, Vimeo, Dailymotion)

Generate leads through Facebook sponsored advertising

Drive sales via Facebook and LinkedIn company Pages

Build brand awareness through Twitter and Pinterest

Educate customers through SlideShare and Wikipedia

Parts of a Social Media Strategy

SPECIFIC

MEASURABLE

ATTAINABLE

RELEVANT

TIMELY

Identify Your Target Market on Social Media Who are your customers and which Social Media platform they uses most?

What is their mode of interaction? i.e. Videos, Photo sharing, news, likes, comments, tweets etc.

What is the most relevant age group of your customers?

Do they shop online? Do they consider product reviews (Facebook page comments), videos (YouTube box opening videos), articles (product reviews by users), and compare prices before making purchase?

Do they interact with your posts, tweets and other published material (videos, memes, infographics)?

Effective ways to use Brand Profiles on Social Media in 2014

Choose an effective platform after performing user’s analysis on each platform. For e.g.

Domain Name – http://www.cygnismedia.com

Use for blog, news, project updates and tech news

Twitter – https://twitter.com/CygnisMedia

Use for sharing company information and updates and related readings

Facebook – https://www.facebook.com/cygnismedia

Use for sharing company videos, projects images, memes, infographics and related readings

Pinterest– www.pinterest.com/cygnismedia/

Be Sure and Be Specific in 2014Which ones are your customers using? Twitter, Facebook,

LinkedIn, Pinterest, etc.

Start with one - Understand it, utilize it effectively and then expand your online presence. Tweet on regular basis, share photos and videos on Facebook and publish blog post on your website.

Write good and appropriate content. Tweets, Facebook posts and videos must relate to your brand or industry.

Build relationships; listen and engage with your followers. Conduct polls, surveys, contest on Facebook, Twitter and LinkedIn and award winners and participants with gift vouchers and discount offers etc.

Adding Spice through SEO

Focus on Good Phrases

Avoid “Vanity” keywords

Use Google’s AdWords Keyword Tool

Role of Search Engine Optimization (SEO) in Social Media Marketing Strategy

Remember the value of repetition

Guide your content strategy

Areas to consider in 2014

Social networks

Facebook, Twitter, LinkedIn, Pinterest etc.

Blogs

Video Posts (YouTube, Vimeo, Dailymotion)

Forums

Online Communities

Multimedia sharing (e.g. SlideShare)

Social bookmarking

RSS readers

GEO tracking

Recommendations and reviews

Marketing strategy areas in 2014

Thank You!