2. Explainvarious types of social media, including The Big 3
Explore the benefits of using social media Examinehow to use social
media effectively Discussbest practices and federal/state agency
use of social media 3. ONLINE connection to the Internet via a
computer, mobile or Smartphonedevice MOBILE DEVICE a small,
hand-held computing device- Examples: Smartphone, Tablet PCs
SMARTPHONE a high-end mobile phone with advanced computing ability
andconnectivity - Examples: Android, iPhone, BlackBerry SOCIAL
NETWORKING SITE (SNS) an online service or website that focuseson
building social relations among users who may share interests or
activities REAL-TIME - events are portrayed at the same rate that
the audienceexperiences them 4. SOCIAL MARKETING Marketing for a
social good Commercial practices to achieve non-commercial goals
Two parents: a social parent (social sciences and social policy) +
a marketing parent (commercial and public sector marketing
approaches) = Social Marketing SOCIAL MEDIA MARKETING social
marketing that utilizes socialmedia sites to provide messages and
gain website traffic. Platforms:SNS and mobile devices. 5. SOCIAL
MEDIA media disseminated through social interactionusing Internet-
and mobile-based tools. Social media can be organized into six
types:(examples in parentheses)Collaborative Projects Social
Networking Sites (Wikipedia) (Facebook) Blogs and MicroblogsVirtual
Communities (Twitter)(The Sims) Content CommunitiesVirtual Game
Worlds(YouTube)(World of Warcraft) 6. Internet and social media
useby Americans is increasing. 78% of Americans are Internet users.
92% of online adults use email, with 61% using it on an average
day. 92% of online adults use search engines to find information on
theWeb, including 59% who do so on a typical day. 80% of Internet
users gather health information online. 65% of adult Internet users
use social media. 60% of e-patients access social media related to
health. 80% of online physicians use social media channels to
create,consume, or share medical content. 7. Facebook February 2004
750 - 800 million active users 1.8 billion registered usersYouTube
February 2005 #1 video sharing website More than 3 billion views
perdayTwitter March 2006 100 million active users 300+ million
registered users 8. Anyone with Internet access can view. Creating
an account is free. Users must create a personal profile to
interact withpeople, groups, pages and places. Users can share
information at a high capacity in variousformats, including
interests, contact information, blogpostings, photos, videos,
documents, links, and more. Users can communicate with Facebook
friends and users publiclyor privately, or use a chat feature.
Users may join networks organized by school, college, orworkplace
and create their own "like" pages and interest groups. Posts are
listed in real time. 9. More than 800 million active users More
than 50% of active users log on to Facebook onany given day Average
user has 130 friends More than 900 million objects that people
interact with(pages, groups, events and community pages) Average
user is connected to 80 communitypages, groups and events On
average, more than 250 million photos are uploadedper day.Source:
www.facebook.com/press 10. Provides on-demand viewing of videos and
creates avenue for viewers to provide feedback about the videos
Anyone with Internet access can view. Creating an account is free.
Users can watch, upload, and share videos, add andaccept friends,
and subscribe to other users whichenables them to interact and
receive notifications whennew content has been uploaded. Videos may
be embedded and shared on websites andother SNS 11. Morethan 3
billion views per day - nearly doublethe prime time audience of all
three major U.S.networks combined 48 hours of video uploaded every
minute 800 million unique visitors each month #2 search engine
after Google Source: www.youtube.com/t/press 12. Anyone with
Internet access can view. Creating an account is free. Users can
post short text updates called "tweets" of 140 charactersor less on
their profile page Users can subscribe to other user tweets and
lists which containmore than one user. This is known as "following"
and subscribers areknown as "followers. Users may also share links
to blogpostings, photos, videos, documents, links, and more.
Followers may reply or retweet the tweet. When retweeting atweet, a
follower shares that tweet with their followers. Tweets are listed
in real time. 13. As of June 2011, users on Twitter are now
averaging 200million tweets per day. 55 million users log in to
Twitter from their phone or tableteach month. 40% of users dont
tweet every month but watch otherstweet. Today, Alexa (Web
Information Company) ranks Twitter9th in the worlds most trafficked
sites with Google.com in1st position, Facebook 2nd and YouTube 3rd.
14. The Digital Media Branch is a two- As of December 2011,
adph.org comprises moreperson branch that works with ADPH than
107,000 web pages and 170 websites. Theprograms to create and
maintaindrastic increase in page views (pictured below) canprogram
websites and utilizes social be attributed to our recent social
media efforts andmedia tools to:marketing campaigns, such as Get 10
Get Ready improve the timeliness of information-for Emergencies and
GAL Get A Healthy Life. sharing, increase the frequency of messages
delivered to the public, and lead people to detailed information.
ADPH.org Total Page Views The Digital Media Branch
has25,000,000established ADPHs presence on thefollowing social
media websites:20,000,000 Facebook 15,000,000 Flickr 10,000,000
LinkedIn5,000,000 Twitter 0 Wikipedia YouTube 2006 2007 2008 2009
2010 2011 15. Established in 2009 Updated 3 to 8 times per weekday
to promote departmentalcampaigns and activities; communicate
warnings and alerts;share informative videos; and connect with
Alabamians Benefits include: Developing the departmental brand
Educating and informing residents of programs and services
Providing citizens with information in real time Building a two-way
relationship with citizens and creating more ofa connection between
the department and the citizen Allowing citizens an opportunity to
voice their concerns andquestions as the emergency/activity is
occurring 16. Established in 2010 Provides an on-demand review of
departmental commercialsand educational videos for viewers and
creates a venue forthem to provide feedback about the videos
Benefits include: Allowing viewers an opportunity to receive
information that they mayhave missed in the first viewing
Generating feedback that be can used in the development of
futureadvertising Allowing the department and others to embed
videos on websites tofurther promote messages 17. Established in
2011 Updated 3 to 8 times per weekday to promote
departmentalcampaigns and activities; communicate warnings and
alerts;share informative videos; and connect with Alabamians
Benefits include: Developing the departmental brand Educating and
informing residents of programs and services Providing citizens
with information in real time Building a two-way relationship with
citizens and creating more ofa connection between the department
and the citizen Allowing citizens an opportunity to voice their
concerns andquestions as the emergency/activity is occurring 18.
RSS Feeds LinkedIn (2003) RSS Feeds (Really Simple LinkedIn is the
worlds largest Syndication) are subscriptions to website or blog
content that allow SNS specifically for subscribers to see
updatedprofessionals. The site has information as its published
online.100+ million users. Wikipedia (2001) Flickr (2004) Wikipedia
is a free, Web- Flickr is the most popular based, multi-lingual
encyclopedia that is written collaboratively withonline photo
management volunteers from around the world. and sharing
application. Flickr also allows users to upload video. As of August
2011, the site hosts 6 billion photos. 19. Foursquare (2009) 15
million users Foursquare is a location-based social network site
that lets people check in to places, businesses, etc., via mobile
device, text message, or a device specific application. Google+ or
GooglePlus (2011) 62 million users Google+ is similar to Facebook
in that it allows you to interact with friends with a streamline of
information in chronological order. 20. Can target a specific
audience or segment of thepopulation Builds relationships with your
public/audience (before anemergency happens) Creates immediate
redundancy Provides information in various formats 21. Provides
access to information regardless of physicalconstraints Does not
require verbal communication Allows social interaction without
physical contact Reduces social discomfort, non-acceptance,
anddiscrimination due to stereotyping Provides a platform for
specific special populations 22. Keeps public informed in real-time
Increases the frequency of messages (createsredundancy) Leads
people to detailed information Engages people in the emergency
response aid inrapid recovery and resilience Puts
emergencymanagement community in a betterposition to respond to
emergencies Creates transparency 23. Virginia Tech (2007)2009 H1N1
Influenza PandemicHaiti Earthquake (2010)Tornadoes in Joplin and
Tuscaloosa (2011) 24. GETTING STARTEDADPH FACEBOOK DISCLAIMER
ResearchDisclaimer: The ADPH fan page was created to share
healthinformation, news, and events with the public. Posted
Plancomments and images do not necessarily represent the viewsof
ADPH, its officers or employees, or of the State of Alabama.
Selection We encourage feedback and information sharing, but ask
thatyou stay on topic and be respectful. You may not Image sell,
promote, or advertise any products or services on theADPH Facebook
page nor represent any of such as being Description endorsed in any
way by ADPH or the State of Alabama. Wereserve the right to delete
comments we deem Contact inappropriate, profane, defamatory or
harassing in nature andto block repeat offenders without
notification. Disclaimer 25. Be genuine and honest Think before you
speak type Rethink disciplinary action Reply promptly Personalize
messages Obey doctor-patient confidentiality Less is more
Communication effectively Reference others 26. ADECA EMA Facebook,
Twitter Facebook, Twitter, YouTube ADO FORESTRY Facebook, Twitter
Facebook, Twitter, YouTube ADPH MEDICAID Facebook, Twitter, YouTube
Facebook CONSERVATION TOURISM Facebook, Twitter, YouTube Facebook,
Twitter EDUCATION Facebook, Twitter, YouTube 27. As of April 2011,
Department of Health and HumanServices 23 out of 24 Department of
Justicefederal agencies Department of Commerce are using social
Department of Labor media including Department of TransportationTHE
BIG 3. Environmental Protection Agency Social Security
Administration 28. Facebook.comFlickr.com Foursquare.com
Mashable.comLinkedIn.comPew Internet & American Life
ProjectTwitter.com Wikipedia.comYouTube.com
