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Social MediaBy Vasavi Lokini
SOCIAL MEDIAIt’s Good to be Social
Overview
- Introduction
- History
- Working Process
- Technology
- Advantages
- Disadvantages
- Conclusion
SOCIAL MEDIAIt’s Good to be Social
What is Social Media?- Media for Social Interaction
- Use of web-based and mobile technologies to turn
communication into interactive dialogue
INTRODUCTION
SOCIAL MEDIAIt’s Good to be Social
What is Social Media?
- According to Andreas Kaplan and Michael Haenlein,
“A group of Internet-based applications that build
foundations of Web 2.0 allows creation and exchange of
user-generated content.
INTRODUCTION
SOCIAL MEDIAIt’s Good to be Social
What is Social Media?
- Simply, It’s marketing a brand online for improving sales
and getting more business.
- Consumers realised very early & now, brands are
realising this.
- The continued growth of social networking and blog
sites is having an effect on brands and how those
brands are marketed.
INTRODUCTION
SOCIAL MEDIAIt’s Good to be Social
History of Social Media?
- Next big thing in India after cricket and Bollywood
- As per the report from ViziSense, reaches 60 % of web
- Brand conversations impact companies in three
ways: consumers review products, related customer
experiences, and interactions with brands.
- A form of mass media, and it can be used for interactive,
informational, educational or promotional purposes.
HISTORY
SOCIAL MEDIAIt’s Good to be Social
Different Types of Social Media?
- Blogging: Google Blogger...
HISTORY
- Social Networking: Facebook, Twitter, Google+..
- Emailing: Gmail, Yahoo...
- Chatting: Yahoo Chatrooms
- Video Sharing: Youtube...
- Shopping: eBay, Amazon, FlipKart...
- 20% of social media users are female and 80% are male.
SOCIAL MEDIAIt’s Good to be Social
Main principles that apply?
- The Message is for the Medium
“Think about what people are interested in, not what
you want to show them”
WORKING PROCESS
- Audacity Is Everything:
“Big stories are generally better than small ones.
. Odd or funny videos get more play than conventional ones.
- Give Them Something to Talk About:
“Everyone likes a scandal and controversy”
SOCIAL MEDIAIt’s Good to be Social
Main principles that apply?
- Simplicity Is a Virtue:
“When announcing your news, express it in the simplest
possible language.”
WORKING PROCESS
- Make It Brief:
The core concept of the message:
— the part you want people to remember
— should be short enough to print on the subject line of an
e-mail or in the headline of a magazine article.
SOCIAL MEDIAIt’s Good to be Social
Best Social Networks?
TECHNOLOGY
SOCIAL MEDIAIt’s Good to be Social
What’s Facebook?- It’s Social network service
- Website launched in February 2004
TECHNOLOGY
“Power to share and make the world more open and Connected”
SOCIAL MEDIAIt’s Good to be Social
Why Facebook?- Facebook Ads
- Reach Over 200 Million active users
- 600,000 new user’s everyday
- Fastest growing demographics
- Facebook Events
- Facebook Fan pages
- Average user time: 25 Minutes
- 100 Million Users return daily
TECHNOLOGY
SOCIAL MEDIAIt’s Good to be Social
What’s Twitter?- Social networking and micro blogging website
- Users send and read messages called tweets, visibly
public by default
- hashtags – words or phrases prefixed with a "#" sign
- the "@" sign followed by a username is used for
mentioning or replying to other users
TECHNOLOGY
SOCIAL MEDIAIt’s Good to be Social
Why Twitter?Proven Twitter Marketing Strategies for brands:
-Build the Brand With Promoted Accounts:
“Promoted Accounts are for long- term brand building”
-Utilize Hash tags:
“follow us on Twitter” messages areconfusing, hashtags
can be more effective.
After Audi included the hashtag #ProgressIs in its Super
Bowl ad, the company “completely dominated” Twitter
discussions about progress for the month.
TECHNOLOGY
SOCIAL MEDIAIt’s Good to be Social
What’s Google+?
TECHNOLOGY
SOCIAL MEDIAIt’s Good to be Social
Why, Google+?
- Google integrated Google Analytics into Google+ brand
pages, so that brands can gain valuable insights into
who their fans are, what content their fans are
consuming, and where they are coming from.
- Google is fully prepared to support it with its Google
Display Network, AdWords and DoubleClick advertising
products.
TECHNOLOGY
SOCIAL MEDIAIt’s Good to be Social
What are Advantages?
- Costs very little to get your customers
- Easy to use & has Wide reach
Ex: ‘Why This Koleveri Di’ Reaches 10 Million Mark.
- Build loyalty and long-term relations
- Easy to Gather
- Information about your customers, Customer wants
and desires, Deal with any business problems encountered
- Establish, defend, and boost your company’s credibility
- Fun and creative method of doing business
ADVANTAGES
SOCIAL MEDIAIt’s Good to be Social
Now, Drawbacks?- More time Consuming
- Big, Not Controllable by a Marketor
- Turning into negative publicity
- Negative Influence:
“Employees may waste valuable time using social media
channels such as Facebook and Twitter”
- Use of social media dishonestly leads to
loss of sales, public outrage, and more
DISADVANTAGES
SOCIAL MEDIAIt’s Good to be Social
Conclusion- Social Media practitioners need to
understand what is going on in our industry
- Social Media is not going to replace Traditional
Marketing but both needs to be integrated
- Build a personal brand and in communicating a
business value. Thatswhy Marketors drive CEO’s to
Twitter.
