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Social Media Crash Course
Goals1) Today’s landscape
2) Who are the players?3) Tools you can use
The Landscape
40 millionactive on social networks
Fastest Growing
Twitter - 343%
Tagged - 330%
Ning - 251%
LinkedIn - 193%
Last.fm - 121%
Facebook - 116%
Source: Nielsen Online Press Release, 9/2008
Most Popular in 2008
Blogger - 222 millionFacebook - 200 millionMySpace - 126 millionWordpress - 114 millionWindows Live Spaces - 87 millionYahoo Geocities - 69 millionFlickr - 64 millionhi5 - 58 millionOrkut - 46 millionSix Apart - 46 million
Source: comScore
276%
growth of Facebook profiles created by 35-54 year olds in the
last 6 months
193%
growth of Facebook profiles created by 55+ year olds in the
last 6 months
$46,893,000
Amount Obama’s YouTube video views during election are worth if
they’d been put on television
The players & tools
Profiles - Individuals
Groups - Grassroots
Causes - Non-Profit
Pages - Public Orgs/Businesses
What the heck is it?
Share what you’re interested in
TwitterWho is participating?
Every day peopleNewspapersBusinessesNon-ProfitsElected Officials
TwitterWho is participating?
TwitterSome tools to help
LinkedInSocial Network for business people
YouTube/Flickr
del.icio.us/FriendFeed/Feed Readers
Questions?
dcigroup.com/socialmedia * @katieharbath