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Social Media 101 Facilitators: Anne Mims Adrian @aafromaa eXtension Alabama Cooperative Extension System Karen Craig Tuskegee University Joy Moten-Thomas Fort Valley State University Southern Region Program Leaders Network August 21, 2012

Social media 101 PLN

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This session was provided in a computer lab setup for mid level and higher Cooperative Extension administrators.

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Page 1: Social media 101 PLN

Social Media 101Facilitators:

Anne Mims Adrian @aafromaaeXtension Alabama Cooperative Extension System

Karen CraigTuskegee University

Joy Moten-Thomas

Fort Valley State University

Southern Region Program Leaders NetworkAugust 21, 2012

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A Twitter feed?

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What is social media?

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CurationCollecting, filtering and making sense of information and putting findings into context

Scoop.it Summify

Pinterest Blogging

Google Plus Others

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Some benefits of social media

Reaching new audiences

Reaching existing audiences in new, engaging ways

Building relationships with new and existing clientele

Building personal learning networks

Rapid response to emerging situations

It is more

than scaling.

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Extension's role

"help people think critically, interpret, analyze and apply information they gather from all of the different platforms."

Use available free tools to do our work better. Social media tools helps make our content more discoverable.

Eli Sagor, Extension Specialist and Forester, University of Minnesota

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Improve my own professionaland personal development.

Listen to others and be open

to many views and ways of communicating.

Collaborate with others (colleagues and local partners).

Bridge and maintain relationships with my current (local) clients.

Listen to and engage in clientele I might not normally engage with.

Possible personal goals

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Challenges to social media

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Relax and experiment

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Create Google Alertsfor your name, your organization, and your topics

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Social media applications to try

Facebook

Twitter

LinkedIn

Pinterest

Google Plus

Scoop.it

Diigo

Pearltrees

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Create a Twitter account

Depending on the social media tool, an account be created for an individual, a team, or an organization.

Today in Twitter we will practice with creating an individual account.

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Create a Twitter account

Think of an account name. Use your own name. Don't use a lot of numbers.

Use a strong password.

Complete your profile.

Upload a photo.

Don't make your Twitter account private. There are exception, but you want people to find you and converse with you easily.

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Send your first tweet

Use the hashtag #PLN12

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Anatomy of a Tweet

http://www.extension.org/pages/62314/anatomy-of-a-tweet

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Start following people in Twitter

Find a few people you know and follow people they follow.Use Bobby Fletcher @bhfjr1 as the example today.

https://twitter.com/bhfjr1

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Start following people in this workshop

Find them by searching on the #PLN12

Go to Twitter Search and Search for #PLN12

Follow people who have used the #PLN12 hashtag.

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Reply to someone

Hover over a tweet and you will see options. Use the Reply button. Then respond.

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Retweet a tweet

Retweet is "duplicating" someone tweets. It is the easiest way to share someone else's tweet.

It will show up on your timeline indicating retweeting giving full credit to the original tweet.

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Mention someone in a tweet

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Make Twitter easier

Install a Twitter app for your computer.TweetdeckHootsuite

Install a Twiiter app for your smartphone.Twitter App TweetdeckHootsuite

Send a few special Twitters tweets as SMS (text) messages to your phone

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Make Twitter much easier.

Utilize columns to manage tweets.

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What is and why do people use hashtags

http://www.extension.org/pages/63348/what-is-a-hashtag

Starts with #

Used to organize organically

Used to catergorize or congregate

Used to make a statement

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Discussion about Facebook

Accounts are for individuals (only one per person).

Pages are organizations (analytics are available).

Groups are for discussions.

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Facebook privacy settings

Learn the settings.

Periodically remove apps that you have given access to your account.

Continue to review the settings.

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Discussion about Linkedin

LinkedIn is a safe place to start.

Complete profile and other information.

Link to colleagues.

Join groups.

Start to engage in discussions.

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Core Extension Mindset--Go where the people are

Farmer generated Facebook group—Southern Farming--More active dialogue if initiated by the clientele.

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Livestock Poultry Environmental Learning Center Integration of Traditional and New 

---------

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Livestock Poultry Environment Learning Center

Twitter #ManureMondaystarted by @LPELC

Reach: 12,000-15,000 Twitter accounts 

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Rutgers Extension Professor Barbara O'Neill Twitter

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University of Alaska Extension Pinterest

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Blog links to Facebook and Twitter

Leads to calls from local reporters

County Agents appreciate the ability to curate

content

Posting allows sharing of links

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Social Media Just Another Set of Tools

Examples of popular social media outlets

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How do I find a friend or colleague?

http://people.extension.org

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References http://government20bestpractices.pbworks.com/w/page/10044431/Canada

http://couros.wikispaces.com/Media+Literacy

http://dmlcentral.net/blog/whitney-burke/digital-opportunities-civic-education

http://pewinternet.org/~/media//Files/Reports/2011/Pew%20Knight%20Local%20News%20Report%20FINAL.pdf

http://pewresearch.org/docs/?DocID=140

http://blog.twitter.com/2011/09/one-hundred-million-voices.html

http://blog.nielsen.com/nielsenwire/online_mobile/40-of-tablet-and-smartphone-owners-use-them-while-watching-tv/

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Photo credits

http://www.flickr.com/photos/soylentgreen23/491093601/ http://www.flickr.com/photos/hellogreenstar/5735502525/http://www.flickr.com/photos/g_kat26/3379204852/

http://www.flickr.com/photos/yourdon/3599753183/