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Nova Scotia Web Media Consultants Supernova Studios Presents our Social Media Tutorial-Part Two. Learn how to get started with social media.
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Social Media 101
An Introduction to Social Media Concepts, Tools and Program Building
Getting Started
Your Social Media Tool Box
Visit and Like our Facebook page http://on.fb.me/KFujSu Go ahead - post your Social
Media & WordPress questions and get answers in real time.
Join our E-Club http://bit.ly/SNMe-club to receive our monthly newsletter, with practical tips to increase brand awareness and strategies for more engaging relationships with your clients.
Stay Informed
There’s no shortage of creative thinkers out there. What’s a little harder to find are creative thinkers who understand business. That’s where Supernova Media Shines.
We are a full service web company. We provide our customers with a uniform custom branded web presence.
At Supernova Media we specialize in the speedy setup of WordPress websites & blogs. All our websites are mobile friendly, have onsite search engine optimization and social media integration.
It Starts With Passion
What Tools Should I Use?
There are no rules about which social media tools you should use, or how many tools you should use. In fact, you can start out using just one tool and build out slowly over time.Here are some questions to help you select the most effective social media tools for your business. Where do your customers hang out online? This
might take a bit of detective work. You can survey your customers or routinely ask them where they are online. Go where your customers are!
Where are others in your industry? For example, if you run a local pizza place, you’d look to see where Pizza Hut or Domino’s are in social media. Are your customers already trained to look for similar products and services on specific tools? Take advantage of that!
Do you have a lot of information to share? A blog is the best way to communicate long messages and many short messages. Blogs also help your website turn up higher in search engine results.
Does your business routinely make videos of your products and services? If you already have video, you can use YouTube to share your videos with a larger audience. You can also share videos on Facebook and your blog.
Are you primarily B2B? Are your customer’s employees on LinkedIn? If so, you might benefit from creating a company profile on LinkedIn to make it easier for people to refer you to their friends and the people they know who can purchase your products and services.
What Tools Should I Use?
Do you already have an active blog? Twitter is a great tool for driving traffic to blog posts. Adding a Twitter share widget to your blog makes it easy for your blog visitors to share your posts with the people they know online.
Do you need local customers? Twitter allows you to add people from your neighborhood to your online community, and allows you to reach out to strangers. It’s a powerful tool for local businesses (storefront and service area businesses).
Connect with us on Twitter @ns360tours
What Tools Should I Use?
A Company Blog
A blog is a place where you post articles about topics related to your business. Many businesses include a blog area on their website. Visit our blog and also check out our ‘Blogging 101’ presentation.
Your business uses a blog to share information with your customers and other blog visitors.
How Blogging Works ① You write a an article (blog post) and publish it on your
blog.
② People stop by your blog to read the article. Some people may subscribe to your blog and receive new articles by email, RSS feed, or on their Kindle.
③ People comment on your blog posts.
Blog Benefits
A blog lets your business share information with your customers.
Blog posts appear in search engine results to help potential customers find your business.
Blog post comments give your online community a way to share feedback and make comments on your business.
Lifting The Hood
A blog runs on special blogging software. The most common blogging programs are WordPress, Blogger, and Tumblr.
Blogging software is free. However, your business may have expenses for hosting (getting your blog online), a domain name (web address), and customizing your blog’s look with your logo and brand identity.
A Company Blog
Blogging software lets you write and publish articles on your website without any technical knowledge. Writing a blog post is almost as easy as writing an email.
While writing blog posts is relatively easy, the process of setting up and maintaining your blog does require some technical skills. You may need to hire help for this.
Blogging Resources
To learn more about blogging:
Supernova Media’s Blogging 101 Tutorial Read blogs in your industry to see the variety of blog styles and information. To find blogs on any subject: AllTop and Technorati. ProBlogger’s Guide To Your First Week of Blogging Books: Blogging For Dummies,WordPress All‐In‐One For Dummies
A Company Blog
Facebook is a social networking site with over 650 million users and an important tool for businesses to keep in touch with customers. Find us on Facebook and check out our page.
How Facebook Works
① You create a business page.
② 2. People (and other businesses) like your Facebook page by clicking the Like button.
③ 3. You post information on your page wall, and Facebook publishes your post in the news feed of people (and businesses) who like your page.
④ 4. People comment on your post or like your post.
Facebook Benefits
Facebook allows you to post information, a link to your blog (or any other online information),
photographs, videos, and ask survey questions.
Facebook events allow you to invite people to events at your business and manage the guest list.
Your Facebook page is public and appears in Google search results.
Lifting The Hood
Facebook is a free service that lets your business build an online community of Facebook users. However, Facebook protects the privacy of its users, so it never shares the contact information for the people who like your business.
You can customize your Facebook page with a landing page that promotes your specials, lets people sign up for your newsletter, and other activities.
You must obey the Facebook terms of service or Facebook may suspend your account.
Facebook pages do not work exactly like Facebook (personal) profiles and have fewer features.
Facebook Resources
To learn more about Facebook pages:
Supernova Studios Facebook 101 Create a personal Facebook profile and interact with other businesses. Facebook’s blog and help center Facebook blogs: All Facebook, Inside Facebook, and Mari Smith
Twitter is a short message communication service. Many businesses use Twitter to share information and links with their online community. Twitter is available from computers, smart phones through Twitter applications, and cell phones through text messages. Follow us on Twitter @ns360tours and check out our ‘Twitter 101’ presentation.
How Twitter Works
① You send out a tweet, a message up to 140 characters long.
② Twitter publishes your tweet to everyone who follows you (subscribes to your tweets).
③ People may reply to your tweet or retweet it to their followers (republish your tweet).
Twitter Benefits
Your community immediately receives your messages. You can drive traffic to any web location (blog, website
page, video, photograph, etc.) Twitter is an easy way to collect input and feedback. People share messages they like with their online
community, giving your messages greater visibility.
Lifting The Hood
Twitter is unlike any other communication tool. Because of this, it can take a little time to understand.
You follow Twitter users when you want to see their messages. Other people follow you when they want to see your messages.
People include links in their tweets using web address (URL) shortening services to save space. You can reach out to strangers on Twitter, and you can locate Twitter users based on their location (geography). There are many companies that create tools you can use with Twitter to provide specialized features.
Twitter Resources
To learn more about Twitter:
Supernova Studios Twitter 101 Twitter blog and help center Twitter tools directory: OneForty
Follow us on Twitter @ns360tours
LinkedIn is a resume sharing site that allows people to collect recommendations and connect with former colleagues and classmates. Many people use LinkedIn to find a new job or to get recommendations for qualified candidates for job openings.
Connect with us on LinkedIn and check out or ’LinkedIn 101’ and ’LinkedIn 201’ presentations.
How LinkedIn Works
① Your business creates a business profile.
② Individual people create a LinkedIn profile based on their resumes.
③ Each time someone adds your business to their LinkedIn profile, LinkedIn connects the person’s profile with your business profile.
④ People can follow news about your business on LinkedIn, generally about new people you hire.
LinkedIn Benefits
Your business profile can help you attract well qualified candidates for jobs.
The groups feature allows professionals to discusses issues and news in your industry. Your
participation gives visibility to your business.
You can share blog posts, Twitter messages, presentation slide decks and other materials within your
community.
Lifting The Hood
Your company can create a business profile that automatically creates a list of every LinkedIn user who
ever worked at your company.
LinkedIn provides a wide range of services that allow you to promote events, share blog posts, share slide presentations, and post questions for people in your industry. You can answer questions to raise the visibility of your company.
LinkedIn offers free and paid membership levels.
LinkedIn Resources
To learn more about LinkedIn:
Supernova Studios LinkedIn 101 Post your resume, create your business profile, and begin using the LinkedIn features. LinkedIn blog and learning center LinkedIn blog: Linked Into Business
YouTube
YouTube is a video sharing service. It contains videos created by individual, businesses, and from television. Your business can use YouTube to store and distribute videos about your company, products, and services.
How YouTube Works
① Your business creates videos.
② You upload a video to your YouTube channel.
③ People subscribe to your channel. Or they do searches and find your videos through search results.
④ People view your videos, comment on them, and share them with their friends.
YouTube Benefits
YouTube is the largest video sharing service online. Posting a video on YouTube makes it readily available for a much larger audience than any other video hosting location.
Video lets your business how how easy it is to use your products and services.
Video lets your business show its personality more than any other type of information.
Lifting The Hood
YouTube provides video hosting services for free. There are some restrictions on video length and commercial use of the site. However, your business can create a YouTube channel for your business videos within these restrictions.
Connect with Supernova Studios on YouTube
YouTube
People do more searches on YouTube (for videos) more than they do on Bing or Yahoo (for all types of information). If YouTube was a search engine, it would be the second largest one behind Google.
YouTube translates your video to a nearly universal format that allows for the widest possible viewing including Apple mobile devices (iPhone and iPad). YouTube has smart phone applications that allow anyone to play your videos on nearly any smart phone.
YouTube Resources
To learn more about YouTube:
Create a personal YouTube account and use the service as a video consumer.
YouTube blog and help center
YouTube
Being Passionate comes easy when you genuinely enjoy what you do. We offer an array of services at Supernova Media but here’s what we do best:
• Web Design & Hosting• Consulting• Branding• Virtual Tours
We know that your success is our success. Contact Us
Our Services
Nancy is a business owner, educator, and business strategist with more than 20 years experience. When she is not advising and teaching people about social media, Nancy spends a lot of her own time using social media.
Find Nancy online:
Google+ : Nancy Bain
Follow Nancy on Twitter
Visit her Website
Follow her Blog
Like Supernova Media on
Find her on LinkedIn
And visit her YouTube Channel
About Nancy Bain
