SOCIAL MEDIA 101:

INTRO TO SOCIAL MEDIAFOR YOUR BUSINESS OR ORGANIZATION

PRESENTED BY

SOCIAL MEDIA SISTERS

WHO WE ARE

The Social Media Sisters was founded in 2010 by Samantha Armbruster & Sarah Bodnar, by popular demand.

We are communications strategists with expertise in social media and online marketing.

Our mission:

We like to say our style is yoga meets roller derby.

SERVICES

Classes & Training: We teach you how to fish...

Marketing Strategy: We develop the plan

Coaching: We are here when you need us

Online Content Management: We do it for you

WHAT WE’VE LEARNED FROM YOU

COMMON CONCERNS:

Lack of knowledge or training

Limited time or bandwidth

ROI: Is it really worth it?

Technologically challenged

Security issues

Skepticism of new technologies

WHY SOCIAL MEDIA?

Good question.

The Social Media Revolution 3 by Eric Qualman

www.socialnomics.net

WHY, CONTINUED.

• Join the conversation or be left out

• Exponentially increasing popularity & usage

• DIY

• Most powerful lead generating tool that exists

• Specifically reach your target audiences

• Consumer-driven & consumer-generated (WOMM)

• And… it can even be fun!

SOME NUMBERSFacebook has grown to more than 800 million active users, adding more than 200 million in a single year. Twitter now has 100 million active users & LinkedIn has over 64 million users in North America alone.

An average Facebook user has 130 friends and likes 80 pages

56% of consumer say that they are more likely recommend a brand after becoming a fan

34% of marketers have generated leads using Twitter

55% of Twitter users access the platform via their mobile

General Social Media Statistics:

20% of Google searches each day have never been searched for before

Out of the 6 billion people on the planet 4.8 billion have a mobile and only 4.2 billion own a toothbrush

From www.digitalbuzzblog.com (1/3/12)

CASE STUDY

The 2008 presidential campaign to elect Barack Obama

Traditional campaign advertising vs. social media

Can you guess how many people “Like” him on Facebook?

Let’s see: https://www.facebook.com/barackobama

WHAT IS SOCIAL MEDIA?

“Social media uses web-based technologies to turn communication into interactive dialogues.” – Wikipedia

Or…

This is just the new way that people talk to each other, and share information with the whole world (online).

So, what makes social media unique?

UNIQUELY SOCIAL

• Going viral: from one to many

• Big budget doesn’t equal big hit

• What other people say about you matters

• Specific, targeted marketing

• The law of attraction

THE WORLD OF SOCIAL MEDIAVideo YouTube, Vimeo

Social networks Facebook, Twitter, Google+

Customer review sitesYelp, TripAdvisor

Professional social networks LinkedIn

Social Bookmarking Delicious, Digg

Blogs WordPress, Blogger

Photo Sharing Flickr, Picasa

Forums listservs, groups

Geo-location tools Google Places, Foursquare

Bulletin board Pinterest

Virtual worlds Second Life

Coupons LivingSocial, Groupon

Quick Response “QR” Codes

MAIN PRINCIPLES

1. Authenticity

2. It’s all about relationships

3. Conversations are a 2-way street

4. Sharing, not sparing

5. Thought leadership

6. Content is king

7. Be interesting

#1 = FACEBOOK

Facebook is the most popular social network in the world

Facebook is the starting point for most social media strategies.

The Basics:

Personal Profile vs. Business Page vs. Group

Add a friend Like Join

FACEBOOK: BEST PRACTICES• Use the correct account type

• Brand your page with your company’s look & feel

• Posting: be consistent

• Build your page admin team

• Engage & respond

• Be patient

HOW?YOU are the best person to do your social media marketing (or someone who knows you really, really well)

Social media strategies are most effective when implemented by people who are actively involved in the daily operations of the business, organization, issue or product.

Always a hit…

• Photos, video & music

• First hand accounts & anecdotes

• Real-time information

• Behind the scenes info

WHO?

Your strategy may include:

• Staff/employees

• Volunteers

• Board members

• Friends & family

• Customers

• Members

• Supporters

• Donors

“WHAT OLD MCDONALD CAN TEACH YOU ABOUT SOCIAL MEDIA”

Entertain make it fun

Inspire quotes, success stories, photos

Educate teach people something new

Inform/impress updates, special offers, events, news

Outrage controversy is exciting, in moderation

REMEMBER…

• It’s personal, but it’s not all about you. Stay interesting.

• More isn’t necessarily better, consistency is key

• Design a SM plan you can keep up with

• Brand your total online presence

• Use a consistent voice & personality

• Integrate and leverage all online marketing efforts

• Engage, engage, engage!

WIN!

Set goals and track your success

• Look at your current online stats to see how you are currently ranking in search engines & web traffic

• Utilize Google Analytics to get free web tracking

• Many social media tools offer free indicators & metrics

• Remember, success isn’t always linear in social networking

• Check in with your goals regularly to see if you’re meeting them

WHAT’S NEXT?

• Questions?

• Survey coming soon via email

• Upcoming classes: Social Media 202 & beyond

Visit our website www.socialmediasisters.com for resources, services and upcoming classes.

Stay connected!

Like us on Facebook: www.facebook.com/socialmediasisters

Follow us on Twitter @socialmediasis

Add us to your circle on Google+

Follow our company profile on LinkedIn