Social, Digital & Mobile in The Middle East, North Africa & Turkey

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    11-Aug-2014

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This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around The Middle East, North Africa and Turkey in 2014. Packed with more than 140 slides covering 20 key countries around the region, this report has been designed to offer stand-out infographics that are ready to cut-and-paste direct into your own presentations and blogs.

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  • Title 1We Are Social DIGITAL LANDSCAPE: MIDDLE EAST, NORTH AFRICA & TURKEY we are social WE ARE SOCIALS SNAPSHOT OF KEY DIGITAL STATISTICS AND DATA
  • @wearesocialsgWe Are Social COUNTRIES DETAILED IN THIS REPORT 01 ALGERIA 05 IRAQ 09 LEBANON 13 PALESTINE 17 TUNISIA 02 BAHRAIN 06 ISRAEL 10 LIBYA 14 QATAR 18 TURKEY 03 EGYPT 07 JORDAN 11 MOROCCO 15 SAUDI ARABIA 19 UAE 04 IRAN 08 KUWAIT 12 OMAN 16 SYRIA 20 YEMEN 01! 02! 14! 08! 15! 20! 12! 19! 03! 07! 09! 18! 05! 04!06! 13! 17! 11! 10! 16!
  • wearesocial.sg @wearesocialsg 3We Are Social CONTACT WE ARE SOCIAL FOR HELP IN TURNING THESE FINDINGS INTO A SOCIAL STRATEGY: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 6423 1051 WEARESOCIAL.SG
  • @wearesocialsg 4We Are Social GLOBAL & REGIONAL OVERVIEW
  • @wearesocialsg 5We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION UNIQUE MOBILE USERS MOBILE PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION GLOBAL DIGITAL STATISTICS JUL 2014 7,176,000,000 2,928,000,000 1,972,000,000 RURAL Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, CNNIC, IAMAI, Facebook, Tencent, VKontakte, GSMA Intelligence 3,574,000,000 7,124,000,000 52% 48% 41% 27% 50% 99%
  • @wearesocialsg 6We Are Social ACTIVE GLOBAL SOCIAL MEDIA USERS JUL 2014 Sources: most recent user data in company press releases, correct as at June 2014 SOCIAL NETWORK MESSENGER / CHAT APP BASED ON ACCOUNTS THAT HAVE LOGGED IN AT LEAST ONCE IN THE PAST 30 DAYS, IN MILLIONS 1,280 ! 848 ! 644 ! 500 ! 396 ! 343 ! 300 ! 255 ! 230 ! 220 ! FACEBOOK QQ QZONE WHATSAPP WECHAT GOOGLE+ LINKEDIN TWITTER TUMBLR TENCENT WEIBO
  • @wearesocialsg 7We Are Social INTERNET PENETRATION JUL 2014 Sources: US Census Bureau, InternetLiveStats, InternetWorldStats GLOBAL AVERAGE: 41%99%! 97%! 97%! 94%! 81%! 80%! 76%! 64%! 61%! 51%! 46%! 46%! 43%! 41%! 40%! 27%! 26%! 22%! 18%! 17%! 8%! KUWAIT QATAR BAHRAIN UAE LEBANON OMAN ISRAEL SAUDIARABIA MOROCCO JORDAN EGYPT TUNISIA TURKEY GLOBAL PALESTINE IRAN SYRIA LIBYA YEMEN ALGERIA IRAQ
  • @wearesocialsg 8We Are Social SHARE OF NET TRAFFIC BY DEVICE JUL 2014 Sources: US Census Bureau, InternetLiveStats, InternetWorldStats. NB: numbers represent share of page views, not share of users. 98%! 97%! 97%! 97%! 97%! 97%! 96%! 96%! 95%! 94%! 93%! 92%! 91%! 90%! 90%! 89%! 89%! 89%! 89%! 82%! 81%! 2%! 3%! 3%! 3%! 3%! 3%! 4%! 4%! 5%! 6%! 7%! 8%! 9%! 10%! 10%! 11%! 11%! 11%! 11%! 18%! 19%! ALGERIA EGYPT MOROCCO PALESTINE TUNISIA YEMEN ISRAEL TURKEY SYRIA JORDAN IRAN GLOBAL IRAQ QATAR UAE BAHRAIN LEBANON LIBYA OMAN SAUDIARABIA KUWAIT MOBILE SHARE OF WEB TRAFFIC PC SHARE OF WEB TRAFFIC
  • @wearesocialsg 9We Are Social SOCIAL MEDIA PENETRATION JUL 2014 Sources: US Census Bureau, Facebook, Tencent, VKontakte GLOBAL AVERAGE: 27%56%$ 54%$ 51%$ 49%$ 48%$ 48%$ 47%$ 42%$ 42%$ 33%$ 31%$ 30%$ 27%$ 27%$ 23%$ 23%$ 22%$ 18%$ 6%$ N/A$ N/A$ QATAR ISRAEL UAE KUWAIT JORDAN LEBANON TURKEY TUNISIA BAHRAIN PALESTINE SAUDIARABIA LIBYA OMAN GLOBAL EGYPT IRAQ MOROCCO ALGERIA YEMEN IRAN SYRIA
  • @wearesocialsg 10We Are Social MOBILE SOCIAL MEDIA PENETRATION JUL 2014 Sources: US Census Bureau, Facebook GLOBAL AVERAGE: 21% 46%! 43%! 42%! 42%! 41%! 36%! 34%! 34%! 29%! 26%! 23%! 22%! 21%! 20%! 17%! 15%! 15%! 9%! 4%! N/A! N/A! QATAR ISRAEL KUWAIT LEBANON UAE JORDAN TURKEY BAHRAIN TUNISIA SAUDIARABIA LIBYA OMAN GLOBAL PALESTINE IRAQ MOROCCO EGYPT ALGERIA YEMEN IRAN SYRIA
  • @wearesocialsg 11We Are Social MOBILE SUBSCRIPTION PENETRATION JUL 2014 Sources: US Census Bureau, GSMA Intelligence GLOBAL AVERAGE: 98%212%! 193%! 188%! 174%! 168%! 163%! 150%! 129%! 127%! 127%! 127%! 115%! 102%! 102%! 98%! 97%! 94%! 85%! 75%! 61%! 55%! KUWAIT BAHRAIN SAUDIARABIA OMAN UAE LIBYA JORDAN MOROCCO IRAN TUNISIA ISRAEL EGYPT IRAQ ALGERIA GLOBAL QATAR LEBANON TURKEY PALESTINE YEMEN SYRIA
  • @wearesocialsg 12We Are Social 3G SUBSCRIPTION PENETRATION JUL 2014 Sources: US Census Bureau, GSMA Intelligence 72%! 61%! 58%! 57%! 56%! 52%! 50%! 46%! 45%! 43%! 34%! 23%! 20%! 17%! 6%! 5%! 3%! N/A! N/A! N/A! ISRAEL TURKEY SAUDIARABIA KUWAIT UAE QATAR LIBYA LEBANON OMAN BAHRAIN JORDAN EGYPT MOROCCO SYRIA TUNISIA YEMEN IRAQ ALGERIA IRAN PALESTINE
  • @wearesocialsg 13We Are Social INDIVIDUAL COUNTRY DATA
  • @wearesocialsg 14We Are Social ALGERIA
  • We Are Social @wearesocialsg 15 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN ALGERIA 38.8 MILLION 6.70 MILLION 7.00 MILLION 39.5 MILLION PENETRATION: 17% PENETRATION: 18% PENETRATION: 102% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 73%
  • @wearesocialsg 16We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 3,400,000 ALGERIA OVERVIEW 38,814,000 6,670,000 7,000,000 39,500,000 RURAL 73% 27% 17% 18% 102% 9%
  • We Are Social @wearesocialsg 17 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUL 2014 # INTERNET USE Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 6.67 M 17% 98% 2%
  • We Are Social @wearesocialsg 18 JUL 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE Sources: US Census Bureau, United Nations, Facebook 18% 49%3.4 M 9%7.0 M
  • We Are Social @wearesocialsg 19 TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUL 2014 3G # MOBILE USE Sources: US Census Bureau, United Nations, GSMA Intelligence 39.5 M 91% 9% [ N/A ]
  • We Are Social @wearesocialsg 20 BAHRAIN
  • We Are Social @wearesocialsg 21 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN BAHRAIN 1.34 MILLION 1.30 MILLION 560 THOUSAND 2.6 MILLION PENETRATION: 97% PENETRATION: 42% PENETRATION: 193% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 89%
  • We Are Social @wearesocialsg 22 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 460,000 BAHRAIN OVERVIEW 1,344,000 1,298,000 560,000 2,600,000 RURAL 89% 97% 42% 34% 193% 11%
  • We Are Social @wearesocialsg 23 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUL 2014 # INTERNET USE Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 1.30M 97% 89% 11%
  • We Are Social @wearesocialsg 24 JUL 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE Sources: US Census Bureau, United Nations, Facebook 42% 82%460 K 34%560 K
  • We Are Social @wearesocialsg 25 TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUL 2014 3G # MOBILE USE Sources: US Census Bureau, United Nations, GSMA Intelligence 2.6 M 80% 20% 43%
  • We Are Social @wearesocialsg 26 EGYPT
  • We Are Social @wearesocialsg 27 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN EGYPT 86.9 MILLION 40.3 MILLION 20.0 MILLION 99.6 MILLION PENETRATION: 46% PENETRATION: 23% PENETRATION: 115% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 44%
  • We Are Social @wearesocialsg 28 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 12,600,000 EGYPT OVERVIEW 89,985,000 40,312,000 20,000,000 99,600,000 RURAL 44% 56% 46% 23% 15% 115%
  • We Are Social @wearesocialsg 29 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUL 2014 # INTERNET USE Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 40.3 M 46% 97% 3%
  • We Are Social @wearesocialsg 30 JUL 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE Sources: US Census Bureau, United Nations, Facebook 23% 63%12.6 M 15%20.0 M
  • We Are Social @wearesocialsg 31 TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUL 2014 3G # MOBILE USE Sources: US Census Bureau, United Nations, GSMA Intelligence 99.6 M 94% 6% 23%
  • We Are Social @wearesocialsg 32 IRAN
  • We Are Social @wearesocialsg 33 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN IRAN 80.8 MILLION 22.2 MILLION [ N/A ] 102.9 MILLION PENETRATION: 27% PENETRATION: 127% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 69%
  • We Are Social @wearesocialsg 34 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence [ N/A ] IRAN OVERVIEW 80,841,000 22,201,000 [ N/A ] 102,900,000 RURAL 69% 31% 127% [ N/A ] 27% [ N/A ]
  • We Are Social @wearesocialsg 35 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUL 2014 # INTERNET USE Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 22.2 M 27% 93% 7%
  • We Are Social @wearesocialsg 36 TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUL 2014 3G # MOBILE USE Sources: US Census Bureau, United Nations, GSMA Intelligence 103 M 73% 27% [ N/A ]
  • We Are Social @wearesocialsg 37 IRAQ
  • We Are Social @wearesocialsg 38 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN IRAQ 32.6 MILLION 2.71 MILLION 7.40 MILLION 33.3 MILLION PENETRATION: 8% PENETRATION: 23% PENETRATION: 102% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 67%
  • We Are Social @wearesocialsg 39 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 5,600,000 IRAQ OVERVIEW 32,586,000 2,798,000 7,400,000 33,300,000 RURAL 67% 33% 23% 17% 102% 8%
  • We Are Social @wearesocialsg 40 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUL 2014 # INTERNET USE Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 2.71 M 8% 91% 9%
  • We Are Social @wearesocialsg 41 JUL 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE Sources: US Census Bureau, United Nations, Facebook 23% 76%5.60 M 17%7.40 M
  • We Are Social @wearesocialsg 42 TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUL 2014 3G # MOBILE USE Sources: US Census Bureau, United Nations, GSMA Intelligence 33.3 M 98% 2% 3%
  • We Are Social @wearesocialsg 43 ISRAEL
  • We Are Social @wearesocialsg 44 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN ISRAEL 7.82 MILLION 5.93 MILLION 4.20 MILLION 9.90 MILLION PENETRATION: 76% PENETRATI...