SOCIAL BUSINESS @ IBM

Ronald Velten - IBM BeneluxMarketing, Communications & Citizenship Director

30 MINUTE PRESENTATION ON SOCIAL MEDIA

Ronald Velten - IBM BeneluxMarketing, Communications & Citizenship Director

@ronaldvelten

Linkedin.com/in/ronaldvelten

WELCOME TO THE DECADE OF SMART

INSTRUMENTED .....

...... INTERCONNECTED ……

…… INTELLIGENT..…

Every day, 15 petabytes of new information are being generated. This is 8x more than the information in all U.S. libraries.

15 petabytesScientists are working to prevent influenza pandemics by modeling the viruses with a supercomputer that can operate at one petaflop, or one quadrillion operations per second.

1 petaflopNew analytics enable high-resolution weather forecasts for areas as fine as 1 to 2 square kilometers.

1 square kilometer

8

….. REALLY INTELLIGENT …..

….. IMAGINE …..

04/12/2023

©2011 SugarCRM Inc. All rights reserved.

2001

2011

A list of things that weren’t around on 9/11

Facebook (2004)

Twitter (2006)

Tumblr (2007)

iPhone (2007)

Netbook (2007)

iPad (2010)

Android Phones (2007)

LotusLive (2009)

Flipcam (2006)

X-box (2001)

LinkedIN (2003)

Wii (2006)

Hyves (2004)

Gmail (2004)

Wikipedia (2001)

FlickR (2004)

Foursquare (2009)

Spotify (2006)

Skype (2003)

Delicious (2003)

Bit.ly (2009)

Instagram

Pinterest

Spotify

……

…….

…….

04/12/2023

©2011 SugarCRM Inc. All rights reserved.

“We don’t have a choice onwhether we DO social media,

the question is how well we DO it.”

- Erik Qualman

04/12/2023

©2011 SugarCRM Inc. All rights reserved.

“It is not just about doing social media for doing it, but how you use these emergingtechnologies for social business”

- Ronald Velten

SOCIALBUSINESSa definition

Social business focusses on business outcomes, business models and management related to use of social mediatechnologies

EngagedSocial Businesses are: Transparent

Nimble

In short: a “Social Business” uses the networks of people, inside and outside, to create value

25

3

2

1Social Media Maturity What is the current state of businesses’ social media initiatives and Social CRM?

What Customers Want What drives customers to interact with businesses via social media?

The Big Fears: Risk and ROIMitigating risk and determining an ROI - what are businesses doing about these top social media concerns?

IT IS ALL ABOUT ENGAGEMENT

35

RETURN ON ENGAGEMENT

Listen

Learn

Contribute

Share

B2B AND B2C BECOMES P2PExternally and internally

Social Business Platform

WHERE TO START

WHAT IS IBM DOING

IBM ENABLES SOCIAL BUSINESS

Social Business PlatformIBM Connections “next”

Document Libraries

Social Projects

Blogs & Wikis

Files

Profiles

Forums

Social Mail

Audio Video

Instant Messaging

Web Meeting

s

Presence Awareness

Business Applications

Embedded ExperienceCommunitie

s

Social AnalyticsActivity Streams

Micro-blogging

IBM Sametime 8.5.2

IBM SmartCloud for Social Business

• Delivering a portfolio of Social Business Solutions in the cloud

ibmcloud.com/social

IBM IS A SOCIAL BUSINESS

IBM’s social business strategy is to catalog IBMers’ expertise, manage access to them and optimize their interactions with our constituents. By fully enabling the digital IBMer, we can systematically manage the way these social interactions connect with all relevant parts of IBM, including the Demand System – and perform all of these tasks at massive scale.

Expert Relationship Management

Social Aggregator

Social Business @ IBM

Expert Locator

Social Business Manager

Social Intelligence

IBMers actively on Twitter

25.000IBMers present atFacebook

198.000IBMers utilizing LinkedIN, includingAlumni

378.000

IBM channelsOn YouTube

200+Tweets upon the launchof our CMO study

1.000.000IBMers

collaboratingWith 200.000 nonIBMers via DevelopersWorks

100.000

Individual blogs maintained regularly

17.000IBMers profiled at IBM connections

400.000Active page views a DAY of Wikis

1.000.000

Regular Sametime instant messaging users, resulting in 40-50 million messages per day

400.000Downloads of employee generated video- and podcasts

15.000.000 Minutes of

LotusLive meetings, internally and externally each month

20.000.000

IT IS ALL ABOUT ENGAGEMENT

1. Social is now, think business rather than media

2. Leverage internally and externally

3. IT and LOB’s should work together to ensure success

4. Recruit early adopters

5. Don’t forget about compliance/governance

6. Be prepared to be agile and adapt

7. IBM is there to help you