A results-focussed digital agency

An accredited Google Partner

Introduction to Social Beat

Agenda

Industry Case Studies

Team & Capabilities

Social Beat offers complete digital solutions to grow your business through online marketing

Integrated Digital

Marketing

Social Media

Marketing

Digital Advertising / Emailer

Search Engine

Optimization

Website Design &

User Experience

Integrated Digital

Marketing

Social Media

Marketing

Digital Advertising / Emailer

Search Engine

Optimization

Website Design & User

Experience

Social Beat offers complete digital solutions to grow your business through online marketing

Building a website today is easy. But the challenge is building a website with the optimal user experience to achieve your business goals. We work closely with your business team to identify the goals of the website and tailor the user experience.

We work with you to achieve higher revenue growth & profitability.

We have vast experience in open source technologies and platforms like Wordpress, Magento, Shopify, Zepo, Joomla, Drupal & Weebly.

We make websites which are responsive across various devices: Mobile, tablets and laptops/PCs.

Read our Blog on Website Design

Build your website with a creative and effective user experience

Some websites executed by us

Optimizing online experience for customers

Improve the website’s user experience by providing clear “Call-to-action”

Features like online chat for queries and appointments booking facility to generate high quality leads

Iterative user experience improvement to increase the conversion rate

We use techniques like analytics & heat maps to optimize conversions• Analytics & Heat maps helps

understand the challenges faced by users while navigating the website

• Website Design to be modified to improve effectiveness in generating leads and transactions

Who are they? How are theygetting to your site?

What are they doing once they get there?

When are theyvisiting?

Moving the book an

appointment box to the left

improved conversions by 6.1 %.

We conduct A/B testing to optimize conversions, leading to higher transactions or leads

Integrated Digital

Marketing

Social Media

Marketing

Digital Advertising / Emailer

Search Engine

Optimization

Website Design &

User Experience

Social Beat offers complete digital solutions to grow your business through online marketing

Build your community on Social Media

• We create an engaging community for your brand and connect with potential customers online

• Our team has expertise in running campaigns and managing social media properties across platforms (Facebook, G+, Twitter, LinkedIn, YouTube, Pinterest, Instagram and bloggers).

• We focus on result oriented engagement on social media, to ensure optimal ROI

Read our Blog on Social Media

Some of our sample social media engagements

Read our Blog on Social Media

Example of pro-active engagement on Twitter

Read our Blog on Social Media

Social Media can be critical in brand building and developing a strong content strategy

• Communicate the brand story and establish a connect with the target audience

Brand Story

• Develop content to create virality and social sharing• Videos• Images• Blog Content

Content • Leverage the right social media platforms

Social Network

• E.g. HospitalKhoj, Helping Doc, WhatClinic platforms where HealthCare companies can be listed

3rd Party Platforms

Integrated Digital

Marketing

Social Media

Marketing

Digital Advertising / Emailer

Search Engine

Optimization

Website Design &

User Experience

Social Beat offers complete digital solutions to grow your business through online marketing

Drive profitable customers to your website with Search Engine Optimisation

• We help optimize your website and paid campaigns to make search engines an attractive customer acquisition channel

• We create content and manage your blog to ensure relevant traffic and better conversions for your brand and business.

• Complete onpage and off page SEO, Map Listing and G+ Listing to build a sustainable channel for customer acquisition.

• Active Blogger Engagement with top bloggers in the country to promote your brand.

Read our Blog on Search Engine Optimization

Sample Blogger Review from a Page Rank 3 Blog

Get your business found on Google

Integrated Digital

Marketing

Social Media

Marketing

Digital Advertising / Emailer

Search Engine

Optimization

Website Design &

User Experience

Social Beat offers complete digital solutions to grow your business through online marketing

As certified Google Partners, we create optimise your Pay Per Click Search/Display Campaigns to get maximum value

Read our Blog on Search Engine Marketing

Optimised ads get better conversions at lower costs We have 3 certified team members

Social Beat is a trusted Google Partner

Sample Display Adverts & Emailers created for clients

2x Traffic and 3x Conversions

SEO

Website focused on

Lead generation

Social Media marketing

We have delivered ~3X increase in traffic and conversions in 6 months for clients across industries

We also help you track your results via goals (for offline transactions) and through transactions (for ecommerce transactions)

Introduction to Social Beat

Agenda

Industry Case Studies

Team & Capabilities

Results for our current clients: Ecommerce

Ecommerce: Social Beat has delivered strong results for its clients in Ecommerce, in diverse verticals, including Fashion Apparel, Home Décor, Kitchenware and Gourmet

3 main goals for our ecommerce clients Increase revenue and transactions by

driving a large number of target customers to the website at minimal cost

Build a connect with the consumers on social media and establish the brand for the ecommerce website

Iterate on the user experience of the ecommerce website to deliver a delightful shopping experience

Out strong result orientation has resulted in 3X revenue for clients within 4 months of engagement. These results were achieved with a mix of Social Media management, SEO, SEM and Website redevelopment

Focus on transactions and results for Ecommerce

With operational experience running multiple ecommerce marketing initiatives, we focus on unit level economics, by driving down customer acquisition costs and enabling sustainable profitable sales.

Some of our key ecommerce services include Website Redesign to improve

conversions Search Engine Optimization to grow

relevant traffic Optimize advertising and re-targeting

campaigns Improve conversions through emailer

campaigns Drive conversions through social media SKU analysis to input into

sourcing/pricing strategy

We have worked with multiple healthcare partners to connect with consumers online

Given the local target customer segment required a differentiated approach to Social Media engagement and SEO

Content creation includes Health Tips, Disease Prevention, Promotional campaigns with an emotional message

Within the first 3 months of engagement, thousands of online consumers to the appropriate healthcare professional

These results were achieved with a mix of Social Media management, SEO, SEM and Website redevelopment

Results for our current clients: Healthcare

Over a 3 month period seen an increase in number of leads and conversions.

On Page SEO impact seen with Gehna being ranked number 1 across key keywords due to content creation in the blog along with schema implementation on the products.

Active social media and emailer campaigns to engage with their loyal customer base. Ran multiple contests to “Refer Friends” and to “Upload a picture” which got traction.

Results for our current clients: Offline Retail

Introduction to Social Beat

Agenda

Industry Case Studies

Team & Capabilities

The Social Beat Team has a mix of digital marketing, technology andstrategy expertise

• Suneil Chawla is a Commerce graduate from Loyola College, Chennai and an MBA from IIM Ahmedabad

• Cofounder of Koolkart.com, a social ecommerce destination for consumers to discover unique fashion products

• 4 years as Case Team Leader at Bain across Boston, Singapore, Mumbai, Delhi working across projects in the consumer space

• ~1 year project with leading handset manufacturer on innovative marketing initiatives

• Vikas Chawla has over 2 years experience as a Product/Brand Manager at TI Cycles, heading digital marketing and national branding for Hercules cycles across India

• Spent ~1 year as EA to Mr. MV Subbiah, Murugappa Group and Chairman, National Skill Development Council

• Vikas is a management graduate from the London School of Economics and a business graduate from the Loyola College, Chennai

• Anuradha Nair is an Engineering Graduate from Mumbai University, with over 4 years of work experience in marketing and creative writing

• Worked with Confederation of Indian Industry (CII) for over 2.5 years, managing the marketing and operations of Young Indians (Chennai Chapter)

• At Social Beat, Anuradha has developed expertise on Social Media marketing across Facebook, Twitter, Linkedin and Blogging Platforms

Our Social Media and Strategy team has run viral campaigns for multiple brands

• Abhishek Kumar is an MBA graduate from IIM Ahmedabad and a B.Tech in Computer Science from SRM Univ.

• He has worked with the Tata Consultancy Services for ~ 1 year before pursuing his MBA

• He has consulted a number of companies such as Cera Sanitaryware, C.K.Birla group & startups like RideShare

• At Social Beat, he is involved as a Senior Manager for developing strategy and launching new initiatives for the company, apart from working on business development

Members of our Digital Campaign Team

Lalitha, Social Media

Specialist

Rohit,Head – Analytics and

SEM

Rachna,Head - Strategy

Ekta,Campaign Specialist

Meenakshi,Social Media

Specialist

Our Development and SEO Team have over 10 years experience, developing creative websites optimized for SEO

VelMurugan, Senior Web Developer

Mohan,Senior Web Developer

Murugesan,Web Developer

Raju, Senior SEO

Analyst

Sunil,Senior SEO Manager

Purushothaman,Senior Graphics

Designer

Ecommerce & Retail

B2B & EducationHealthcareReal Estate, Auto and

Media

We have delivered strong business results through digital marketing for our clients, across industries. Some of the clients are

team@socialbeat.in and + 91 44 42065648www.socialbeat.in

Digital Marketing. Focus on Results.

We would be glad to partner with you.Please call or email us

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