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Social Media for BusinessWaste of Time or Winning Ticket?
10 for 10 Series, Fredericksburg CofC
Do We Have Time For This?
Riding Technology Waves
Tip #1: Google Your Company
Choices, Choices, Choices
Have you heard this one?
•“Social media is a fad. Like CB Radio.”
•“Our CEO wants a blog.”
•“Make sure our employees can’t access Facebook. Or YouTube. Or LinkedIn.”
•“We need a Facebook fan page.”
•“Just put it out there, they will use it.”
•“Which of you whiny, ungrateful $#@ posted this?!”
Tip #2: Check Into These
Tip #3: Watch for Snake Oil
Apply Credibility Tests to Enthusiasts, Vendors
Run Away!• “EVERY business needs a <Twitter> presence.”
• First you need a blog…• Let’s get you going in Facebook & Twitter & MySpace & SecondLife & Delicio.us & Groupon & LinkedIn & YouTube & _____ & …
More Like It• “Let’s see how traffic flows through your website.”
• “Who are your best customers?”• “Who are the opinion leaders in your industry?”
• “What are we trying to accomplish?”
• “What are you doing with eMail?”
• “Is your website ready for the traffic?”
Tip #4: Website First
Tip #5: Pick ONE Target First
• Employee collaboration
• Status updates
• Knowledge management
• Employee engagement
• Executive communications
•Word of Mouth Marketing
•PR
•Customer service
•Recruiting/HR
•Professional networking
Inside the company
Outside the company
Tip #6: Let Your People Help
Don’t prevent your employees from participating
“Social software is a trend that cannot be ignored. It is bringing about fundamental change to the way people expect to communicate with one another.
Companies cannot use social tools with their customers and not also allow their employees to utilize them.”
Jakob Nielsen, Nielsen Norman Group
Tip #7: Create an Influence Map
Tip #8: Communicate Guidelines
Tip #9: Tell Your Stories •Re
•We were founded!
•The Geniuses who founded us!
•Our savvy investors got on board
•Our business is featured in WSJ
•Our business is featured on Oprah
•Our company goes public
•Our company is acquired!!!
Tip #10: Maintain Your Pace
Check and participate:
•Water cooler times
•Not too much at once
•Once a week at least
•Claim your profiles
•Be authentic - REAL
•Jump in and try it, small steps
•Have goals and a simple plan
•Pilot, fail fast
•Share juicy content
•Get help with training & strategy
•Make sure someone closes the loop
Twitter: @firecatsue
LinkedIn: susanprice
Facebook: http://profile.to/susanprice
firecatstudio.com
email: [email protected]
QUESTIONS & DISCUSSION
Thanks for inviting me!