Sneak Peek: MindTouch and LavaCon Present the Top 25 Content Strategists

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In conjunction with the LavaCon conference, MindTouch and LavaCon set out to identify the Top 25 Content Strategists working in the industry today. These are our next corporate rock stars. This presentation is a sneak peek at the Top 25, a list of #'s 25-11. The Top 10 will be announced at LavaCom, part of Mark Fidelman's keynote on October 1, 2010. Check back here for an updated version of this presentation after that date.


<ul><li> 1. MindTouch and LavaCon Present: The Top 25 Most Influential Content Strategists<br />The Next Corporate Rock Stars<br /></li> <li> 2. Why Did We Build This List? <br />Content Strategists are thenext Corporate Rock Stars. Why? Because their work has the ability to drive revenue, develop brands, build strongercustomer relationships, and <br />ultimately, most importantly, create engaged communities. <br /></li> <li> 3. How Did We Arrive at the Top 25? <br />Working together, MindTouch <br />and the LavaCon team considered a wide range ofmetrics to indentify the most influential content strategists<br /></li> <li> 4. How Did We Arrive at the Top 25? <br />We measured reach.<br /></li> <li> 5. How Did We Arrive at the Top 25? <br /> and influence<br /></li> <li> 6. How Did We Arrive at the Top 25? <br />We also considered how often they drive new conversations on Content Strategy<br /></li> <li> 7. How Did We Arrive at the Top 25? <br />and their involvement with standards bodies<br /></li> <li> 8. How Did We Arrive at the Top 25? <br />With an objectiveweighting and scoringsystem, we built our list.<br /></li> <li> 9. And now, without further ado, MindTouch and LavaCon present a sneak peek at the 25 Most Influential Content Strategists, the next Corporate Rock Stars<br /></li> <li> 10. Number 25 <br />Jennifer Palmer<br />Creative Lead, Content Strategist<br />Walt Disney Parks and Resorts Online<br /></li> <li> 11. Number 24 <br />Sarah Ellen Nelson<br />Close2Open<br /></li> <li> 12. Number 23 <br />Maxwell Hoffman<br />Director at Globalization Partners International<br />maxwellhoffman<br /></li> <li> 13. Number 22 <br />Sarah Marx Cancilla<br />Content Strategy, Facebook<br /></li> <li> 14. Number 21 <br />Ruth Kaufman<br />Digital Strategist<br />Razorfish<br />mapkid<br /></li> <li> 15. Number 20 <br />CorinneSchmid, ECMm<br />Director, Product Marketing<br />Open Text<br />itzCorinne<br /></li> <li> 16. Number 19 <br />Anne Handley<br />Chief Content Officer<br /><br />MarketingProfs<br /></li> <li> 17. Number 18 <br />Robert Rose<br />Founder, Chief Trouble Maker<br />Big Blue Moose<br />Robert_Rose<br /></li> <li> 18. Number 17 <br />Elena Melendy<br />Web Content Strategist <br />Emelendy<br /></li> <li> 19. Number 16 <br />Garth Von Buchholz<br />Usability Design<br />UsabilityDesign<br /></li> <li> 20. Number 15 <br />Joe Gollner<br /><br />joegollner<br /></li> <li> 21. Number 14 <br />Lisa Welchman<br />Founding Partner, WelchmanPierpoint<br />lwelchman<br /></li> <li> 22. Number 13 <br />Seth Gottleib<br />Content Here Blog<br /></li> <li> 23. Number 12 <br />Rachel Lovinger<br />Content Strategy<br />Razorfish<br />rlovinger<br /></li> <li> 24. Number 11 <br />Leen Jones<br />Winning Content<br /></li> <li> 25. Want to Meet the 10 Most Influential Content Strategists?<br />Mark Fidelmanof MindTouch will be announcing the Top 10 at LavaCon this year, during his keynote:<br />Why Content Strategists are the Next Corporate Rock Stars<br />Friday, October 1st at 11:45am<br /></li> <li> 26. Cant Make LavaCon? <br />Check out the MindTouch Blog on October 1st, 2010<br />for the full Top 25 list<br /></li> <li> 27. Please visit for the complete list of the Top 25 Most Influential Content Strategists<br /></li> <li> 28. Want to learn more about content strategy and creating communities around your online documentation? <br />Visit<br /></li> <li> 29. Acknowledgements<br />@KristinneG, for building the ranking algorithm<br />and<br />@KatieAul, for the great information gathering<br /></li> </ul>