Upload
che0on
View
106
Download
1
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
11
SNAPDRAGON ROUNDTABLESANDEEP SIBALMAY 2011
Qualcomm Proprietary
INSIDE THE SMARTEST DEVICES
BEATS THE HEART OF A DRAGON
22 Qualcomm Proprietary
Agenda
Qualcomm
Introducing Snapdragon
Snapdragon Advantage
Snapdragon in India
Q&A
Demos
3
The world leader in next-gen mobile technologies
S&P 100 / S&P 500 / Fortune 500
Driving the evolution of wireless communications
World’s largest fabless semiconductor company, #1 in wireless
Making wireless more personal, affordable & accessible to people everywhere
2.7 Million chips every day
4
Mobile: The Biggest Platform in the History of Mankind
5B Wireless
Out of 7B
Globally
573M Wireless
Out of 1.2B
In India
5
Much More Than a Phone
• 40M Mobile Internet Users
• Strong Demand For Data From Tier 2 & 3 Cities
• 28M Facebook Users, 30% Mobile
• 20 Photos Uploaded Every Second
• Mobile Users 2x More Active
66
Unparalleled System Integration
MULTIMEDIA
ADRENO GPU
GPS
DSP
MODEM
POWER MGMT Engine
RF
CONNECTIVITY
MEMORY
SOFTWARE/HLOS
HAVING BEST-IN-CLASS ASSETS IN-HOUSE IS A KEY ADVANTAGE
POWER & PERFORMANCE OPTMIZED CPU
Qualcomm Proprietary
77
Benefits of Integration
SMALLER FOOTPRINT
POWER EFFICIENT
LOWER SYSTEM COSTS
LESS ENGINEERING,FASTER TIME TO MARKET Up to 35% better
10-20% smaller
>745 devices launched in
Fiscal 2010
Source: Qualcomm estimates; comparison based on Qualcomm analysis of non-integrated solutions
QUALCOMM DESIGNS, INTEGRATES AND DELIVERS ALL THE PIECES
Qualcomm Proprietary
8
Roadmap Breadth And Execution At Scale
LOW & MID HIGH TABLET
Snapdragon: 100+ Commercial Devices Announced,
200+ more in design, 30 companies with tablet designs underway
Snapdragon Currently Powers 8 Tablet Models
Qualcomm Proprietary
99
MSM8255
MSM8655
Snapdragon
QSD 8x50
QSD8250AQSD8250
QSD8650
WORLD’S FIRST MOBILE PROCESSOR AT 1GHz
Scorpion Core
Adreno 200 GPU
3G Connectivity
720p HD Video capture and Playback
Snapdragon Single Core
APQ8055
Snapdragon
MSM 8x55
WORLD’S FIRST MOBILE SINGLE CORE AT 1.4 GHz
Single Scorpion CPU 1.4GHz
Adreno 205 GPU
1024x768/720p/Dolby 5.1
Stereoscopic 3D capture & playback
App Proc Only Available
Comprehensive range of 3G
1010
MSM8260
MSM8660
Snapdragon Asynchronous Dual & Quad Core
APQ8060
Snapdragon
MSM 8x60
Snapdragon
Next Gen
‘Krait’
MSM8960
MSM8270APQ8064MSM8930
Dual Scorpion CPU 1.5GHz each
Asynchronous Cores
Adreno 220 GPU
HD 1080p capture and playback
Dolby 5.1
Stereoscopic 3D capture & playback
Comprehensive range of 3G
WORLD’S FIRST MOBILE ASYNC DUAL CORE PROCESSOR AT 1.5 GHz
Next Gen Krait Architecture
Single/Dual/Quad Krait CPU up to 2.5GHz
Adreno Dual/Quad GPU
Full 1080p Display Support
Stereoscopic 3D capture & playback
Unparalleled range of 3G/4G
1111
The Snapdragon CPU Advantage
FOCUS ON POWER CONSUMPTION
Snapdragon has
superior CPU
micro-architecture.
Competitors “push”
to achieve performance.
Snapdragon
Competitor
Competitor
Process Push
Source: Qualcomm - Measurements made using Dhrystone on commercially available devices. Process “push” is a Qualcomm estimate based on modeling.
0
100
200
300
400
500
600
700
800
900
1000
1100
1200
1300
0 200 600 1000 1400 1800
Power (mW)
Fre
qu
en
cy (
MH
z)
Dhrystone Power Comparison
400 800 1200 1600
50%Higher Power
Runs Hotter
75%Higher Power
Qualcomm Proprietary
1212
Smooth, responsive, customized UI on multiple operating systems
Hours of game play between charges due to superior mobile GPU architecture
More than 100+ games on Snapdragon – WAY more than any other platform
Superior Graphics Performance with Adreno
Qualcomm Proprietary
1313
First to provide hardware acceleration for Flash and HTML5 videos
First to provide in-page playback of HTML5 videos
Stutter free flash video playback
Internet Video Runs Better on Snapdragon
14
OS Platform Leadership
Over 60% of devices powered by Qualcomm
All devices launched powered by Snapdragon
All new webOS devices powered by
Snapdragon
15
Powering Over 60% of Android Devices
Industry’s broadest chipset portfolio for Android
Only Qualcomm Supports
Android Across All Smartphone
Tiers
1616
Modem Evolution and Technology Leadership
HSPA+
LAUNCHES
Source: HSPA+: GSA 24/1/2011, Rev A: CDG 10/11/2010, Rev B: KDDI 10/18/2010, LTE: GSA 12/1/2011
NETWORK COMMITMENTS
MULTI-CARRIER
REV A and B
COMMERCIAL NETWORKS
KDDI REV B DEVICES
GROWTH YoY
FEB 2009
HSPA+ 21Mbps
AUG 2010
DC-HSPA+ 42Mbps
LTE
LAUNCHES
NETWORK COMMITMENTS
LTE TDD TRIALS
JAN 2010
EV-DO RevB
NOV 2010
4G LTE
MDM 8200
HSPA+
MDM 8220
DC-HSPA+
MDM 9x00
LTE Cat3
MSM 8650
DO RevB
Qualcomm Proprietary
1717 Qualcomm Proprietary
• PURPOSE BUILT CPU
• ASYNCHRONOUS DUAL CORE ARCHITECTURE
• BEST-IN-CLASS POWER CONSUMPTION
• UNMATCHED SYSTEM INTEGRATION
• WIDEST OS PLATFORM SUPPORT
• INTEGRATED LTE
• SUPER SCALE
SNAPDRAGON ADVANTAGE
18
Snapdragon India Traction
20111. HTC Mozart (Jan 2011)
2. HTC Desire HD (Jan 2011)
3. HTC Desire Z (Jan 2011)
4. Dell Venue (Feb 2011)
5. Dell Venue Pro (Feb 2011)
6. OliveSmart V-S300 (Feb 2011)
7. Acer Liquid Metal (Feb 2011)
8. HTC Incredible S (Mar 2011)
9. Sony Ericsson Xperia PLAY (Apr 2011)
10. Sony Ericsson Xperia Arc (Apr 2011)
11. HTC Desire S (Apr 2011)
12. Acer Iconia Smart (May 2011)
13. Spice MI 410 (May 2011)
20101. Acer Liquid (Feb 2010)
2. Sony Ericsson Xperia X10 (Mar 2010)
3. HTC Desire (Aug 2010)
4. Acer Liquid Ferrari Edition (Sep 2010)
5. Dell Streak (Oct 2010)
6. HTC HD7 (Dec 2010)
20 Snapdragon devices launched till date
1919
Industry Trends Are Aligning
DEVICES APPLICATIONS & SERVICES NETWORKS
20
Snapdragon in India in 2012
Apps DevicesHigh-end Smartphones
Tablets gain tractionAugmented Reality
Movies on the Go (Netflix)
Console-quality Gaming
Stereoscopic 3D
4G/LTE Networks Launch
Networks
Snapdragon Next Gen
2.5 GHz
Krait Single/Dual/Quad CPU
Adreno Dual/Quad GPU
Unparalleled range of 3G/4G
Full 1080p Display Support
Stereoscopic 3D cap & playback
APQ8064
2121
Thank You
Qualcomm Proprietary