Embed Size (px)
DESCRIPTION
Held every year in Seattle, The Search Marketing Expo (SMX) Advanced is a conference designed exclusively for experienced, technical internet marketers. SMX Advanced is an intimate gathering of search marketing industry leaders. We sent our experts to attend and here's what they found!
Citation preview
Takeaways From the Search Marketing Expo - Seattle
#tniSMX
Information Architecture = SEO 101 – Tom Schmitz
Good SEO starts with a good website!
Some Website Elements to Focus on:
Overall structure
Navigation
Content
Internal linking
Microformats from schema.org
#tniSMX
Make the Case for Web Performance Optimization – Jonathan Colman
Does Site Speed Matter?
40% of customers will abandon any site that takes longer than 3 seconds to load (Forrester/Akamai)
For every 1 second of load time, conversion drops by 7% (Strangeloop)
For every 1 second of load time, user satisfaction drops by 16% (Strangeloop)
Customers expect your web site to load in 2 seconds or less (Forrester/Akamai)
#tniSMX
Linking isn’t something you do, it’s something that happens after you do other stuff – Danny Sullivan
Hit By Panda and Penguin? Remove the bad links and resubmit!
Stop looking for short cuts!
A Basic SEO and Linking Strategy: Post great content on your website Guest post on other sites Continually build relationships with influencers Create quality content on social media sites Use social media to promote your content
Take the time to create a product people are interested in and to provide informative and useful content, the links will come.
#tniSMX
Mobile-friendly sites produce a 75% higher rate of engagement
per visit, per user - according to Google
Over 100 million people on mobile internet
Options for mobile marketing Responsive Design Separate Mobile Pages Mixed Solution
Ask yourself, “What is best for the user?”
#tniSMX
In a study performed by Resolution Media of the top 100 sites with the
most overall organic search traffic – 60% were redirecting to mobile URLs
Custom Mobile Site Design Keep it quick Simplify navigation Be thumb-friendly Design for visibility Make it easy to convert
Do what is best for your brand!
#tniSMX
Helpful Tools
Bing Webmaster Tools http://www.bing.com/toolbox/webmaster/ Firebug http://getfirebug.com/
WebPageTest http://www.webpagetest.org/
Google Webmaster Tools www.google.com/webmasters/tools/
Google PageSpeed https://developers.google.com/speed/pagespeed/
Link Detective http://www.linkdetective.com
Soovle http://www.soovle.com
#tniSMX
Thank You!
Twitter – @thenetimpact
Facebook - http://www.facebook.com/TheNetImpact
Email – [email protected]
Web – www.thenetimpact.com
#tniSMX
