Tele-Marketing & SMS Marketing for SME’s

How you can take best benefit of it

Introducing My Self

Hi this is A.M. Ishtiaque Sarwar, Founder of muthoFUN

(a sister concern of Soft Tech Innovation Ltd).

I started muthoFUN on 2008 6th March, aiming to provide Mobile content related

services including Push Pull, Subscription, Text Message Marketing /

Bulk Promotion & Valued Added ServicesYou can reach me at:

www.fb.com/ishtiaque.sarwar

softbd

www.twitter.com/ishtiaquesarwar

Overview

What are the best Promotional Tools available now a days ?

SMS Marketing (Promote Your Brand Through Mobile Phone Short Message)

Tele Marketing (Promote Your Brand Through Telephone / Call Center)

What is SMS Marketing?

SMS marketing is marketing using a mobile phone. SMS stands for short message services, otherwise known as text messaging.

In short SMS marketing is done using a mobile device to transfer marketing communication to interested consumers.

It's an area that is gaining a great deal of interest by businesses both small and large. Which of course is understandable, considering that 70% of the world population now have a mobile phone.

Continued ..

In the United States alone that's 9 out of 10 people that carry a mobile device according to research done by MobiThinking.

SMS marketing is considered to be one of the more direct and personal forms of marketing, but how do you know if it's right for your business?

A recent research done by Microsoft that gives result by 2014 mobile internet usage will overtake desktop internet usage.

Things To Know (before you get started with SMS Marketing)

Before you decide to go for SMS marketing. You must consider three major key points before you get started to send Bulk SMS / Promotional SMS to intended recipients.◦How will you collect mobile numbers for SMS marketing?◦What pitfalls should you be aware of when it comes to SMS

marketing?◦How will you send your SMS marketing messages?

Collecting Mobile Numbers (a big challenge)

Collecting Mobile Numbers are not that much easy task to do. So you can’t get this any where you want.

We all know what's happened to most of them regarding email marketing and they have a right to fear that the same will occur with SMS marketing. In order to gain their mobile number they will have to have a great deal of trust in you and a relationship will help as well. They also need to know that what you'll be sending them via SMS message is exclusive offers, not the same offer that you give via email and social media.

Collecting Mobile Numbers (a big challenge) contd.

Be clear with your customers - and use the following guidelines when introducing SMS marketing to your customers:

Guideline 1: - Infrequent messaging, perhaps once a month, no more than two times a month.

Guideline 2: - Offers will be exclusively for customers that share their cell phone number with you.

Guideline 3: - SMS will be used to send them premium notices such as an order coming in, an appointment reminder or a upcoming service date.

You will have a greater chance of gaining access to their mobile number by following these guidelines and making it clear to your customers what you will use their number for.

Collecting Mobile Numbers (a big challenge) contd.

You can collect their numbers using a sign up sheet at your register, asking them when talking on the phone, allowing them to submit a form on your website, or by giving them a number that they can text to subscribe to your SMS messages. Whatever you do keep a copy of their permission to market to them via SMS

Do Your Due Diligence

As you collect the numbers and begin to use them in your SMS campaign be sure that you have measures in place that if a customer un-subscribes they are removed from your list immediately, it is illegal not to do so.

There are actually a few laws you need to be aware of when it comes to mobile marketing.

Do Your Due Diligence

Opt-In OnlyYou must obtain consent from the customer before sending an SMS text message.

UnsubscribeWith every message you send you must provide an unsubscribe option in the message and if they select that option you must unsubscribe them immediately.

Be Aware of the CostFor customers without unlimited text messaging plans they can incur costs from your messages if it puts them over their limit. You need to make the customer aware that additional fees may apply if they are not on an unlimited SMS messaging plan.

Setup, Create and Start Your SMS Campaign

Once you've collected your mobile numbers, verified that you have followed all of your legal responsibilities you can start your your SMS marketing campaign.

I'd suggest using a 3rd party service provider to ensure that you are able to track the return on investment for you campaign, embed an unsubscribe message and easily manage your SMS marketing database including unsubscribes

What You Can Do With SMS Promotion Services

SMS Promotion of Your Products & BrandsGreetings to your friends, family and customersTimely Notification of Events, Meeting or any

other happenings around you.

Global Scenario of SMS Marketing

Tele Marketing

What Is TeleMarketing

Telemarketing is marketing conducted over the telephone. Most telemarketing calls are "cold calls," meaning the recipient of the call has not requested that the telemarketer contact them. Telemarketing is one of the most controversial types of marketing.

The purpose of telemarketing is to make a sale. Sometimes telemarketers have personal information when they call a customer, knowing the person has purchased products similar or related to theirs from other vendors or outlets.

First Inceptions

The term telemarketing was first used extensively in the late 1970s to describe Bell System communications which related to new uses for the outbound WATS and inbound Toll-free services

Types of Telemarketing

There are two types of telemarketing◦ Business to Business◦ Business to Consumer / Customer

SubcategoriesLead Generation, the gathering of information and contactsSales, using persuasion to sell a product or serviceOutbound, proactive marketing in which prospective and

preexisting customers are contacted directly Inbound, reception of incoming orders and requests for

information. Demand is generally created by advertising, publicity, or the efforts of outside salespeople.

Procedures

Telemarketing may be done from a company office, from a call centre, or from home. It may involve either a live operator or a recorded message, in which case it is known as "automated telemarketing" using voice broadcasting. "Robocalling" is a form of voice broadcasting which is most frequently associated with political messages.

An effective telemarketing process often involves two or more calls. The first call (or series of calls) determines the customer’s needs. The final call (or series Prospective customers are identified by various means, including past purchase history, previous requests for information, credit limit, competition entry forms, and application forms.

Advantages of Telemarketing

Telemarketing involves lower overhead costs than employing an outside sales force, saving small businesses money.

Another advantage of outbound telemarketing is that you can expand your business by selling to customers in other sales territories, whether locally or nationally.

Telemarketing also offers a way to follow up with existing customers. Staying in contact with your customers gives you an opportunity to find out more about the client’s needs and build a better relationship.

In the end, improved customer satisfaction can have a significant impact on the profitability of your business.

Disadvantages of Telemarketing

Despite the sales value that telemarketing offers, many consumers associate it with a negative image. Customer reactions are not always friendly, as bad experiences with telemarketers contribute to the negative stereotype.

Some customers find the unwanted calls annoying or are wary of scams.

Another major disadvantage of telemarketing is that the customer lists are expensive to purchase and may not be up to date. Often, they do not result in a high number of actual sales. In many cases, the lists include the names of people who do not want unsolicited sales calls.

QUESTIONS PLEASE?THANK YOU