SMS COMMUNICATION

U G A N D A H E A L T H M A R K E T I N G G R O U P

Vision & Mission

Vision: A Good Life for Ugandans

Mission: To improve the quality of life of Ugandans through the provision of superior yet affordable health care solutions through innovative marketing and communication channels

THE SMS BUSINESS FORUM

The system that is centrally managed by UHMG comprises of client software that empowers UHMG to communicate effectively using SMS. The system is designed to capture, register, profile and retrieve data.

• Each SMS received on the interface is free of charge because costs are met by UHMG.

U G A N D A H E A L T H M A R K E T I N G G R O U P

THE SMS DATA BASE

• The interface consists of 12,923 clients and these are profiled as below:

• Clinics(1808),Hospitals(83), Drug shop owners(3122), Pharmacists(247), Wholesale Pharmacies(179) Retail Pharmacies(324) Family Planning Health Providers(348) Mothers Clubs(116) Maternity & Nursing Homes(58) Child Health service providers(368) Retail outlets(4327)Trained Health Providers(499) Hospitals(83) Good Life Clinics(222) Schools(53) STRIDES Outlets(445) EGPAF(176)

U G A N D A H E A L T H M A R K E T I N G G R O U P

U G A N D A H E A L T H M A R K E T I N G G R O U P

THE SMS WORKPLAN OUTLINE

SMS INTERFACE

Channel for Feedback

Bulk SMS & Notification

Registration,

Profiling and Response Mechanism

A Back Up for Brands and

Program Activities.

Research and Data Tracking Tool.

Marketing Tool/ campaign

monitoring

BULK SMS & NOTIFICATIONS

Through bulk messaging capabilities, UHMG sends instant notifications on promotions, media campaigns, advertises price changes and new products, send prescription reminders as well as SMS invitations for health providers trainings and conferences.

It should be noted that the Bulk sms capability backs up UHMG’s activities as well as those activities/campaigns by our partners.

AID FOR COMMUNICATION AND CHANNEL FOR FEEDBACK

The SMS interface is used to aid communication on health matters(as a transit of health information from the source to the end receiver and vice verser). However it can be tailored to any-other cause.

The interface is also used as a channel for feedback regarding the way the public has perceived a given promotion, product(s) and prices, giving us room for improvement.

MARKETING TOOL

Run SMS based promotions or campaigns for wholesalers and service providers

Brand Promotions are also conducted through the SMS platform. These focus on promoting the brand to its specific users.

Registration, Profiling and Response mechanism:

•Register outlets and health service providers in the system’s database and manually profile customer registration details. •The data base will be expanded to include target groups that our partners will be interested in reaching.

THE SMS CODE: 8464