67
Simple, Secure, Enhanced Mobile Experience Smith Micro Overview January 2014

Smith Micro Company Profile

Embed Size (px)

DESCRIPTION

Why Smith Micro? Proven- Successfully deployed by global companies for more than 30 YEARS. Innovative- Patented technologies in connectivity, communications and device management are brought together to create customizable mobile platforms. Flexible- Revenue share and savings-based business models allow quick, easy start up and rapid ROI. Market Leading- Driving industry standards for interoperability while bringing commercial solutions to market before the competition.

Citation preview

Page 1: Smith Micro Company Profile

Simple, Secure, EnhancedMobile Experience

Smith Micro OverviewJanuary 2014

Page 2: Smith Micro Company Profile

RICH HERITAGEWireless, Het-Net

Connectivity

About SMITH MICRO

DEEP EXPERTISEPolicy on Device,

Platform Integration

CARRIER-GRADE SOLUTIONSPremium Apps & Hosted Services

Connection Manager clients deployed

100 M+Wi-Fi

connections enabled DAILY

12 M+

1 Billion+Messages delivered via

SMSI Cloud QUARTERLY

CO

NTRO

L

CO

NN

ECT

CAPITALIZE

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 2

Page 3: Smith Micro Company Profile

Wireless & Mobility SOLUTIONS

Simple, Secure Connectivity

Optimize & Protect Resources

Create New Business Opportunities

CO

NTRO

L

CO

NN

ECT

CAPITALIZE

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 3

Page 4: Smith Micro Company Profile

Ease of Use

High-Value, Engaging Apps

END-USERS

Reduced Costs/Risk

ENTERPRISES

Greater Control

Faster Time to Market

Higher Customer Satisfaction

OEMs

More Revenue/Relevance

Best Quality of Experience

OPERATORS

END CUSTOMER

S

VALUE Across the Ecosystem

CO

NTRO

LCO

NN

ECT

CAPITALIZE

PROVIDERS

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 4

Page 5: Smith Micro Company Profile

CONNECT with

M2M Advantages

• Multi-mode Connectivity

• Least-cost & QoS based Routing

• Security & Authentication

• Data Compression

• Performance Reporting

Operator Advantages

• Billing Integration

• Usage Metering & Alerts

• Diagnostics/Self Help

• Custom Branding

• Performance Reporting

CapitalizeCO

NTRO

L

CAPITALIZE

CO

NN

ECT

Efficient, Multi-Platform Connection Management

OTT or Embedded Apps & Middleware

Policy Management & Analytics

Enterprise Advantages

• Secure, Seamless Connections

• Mobile VPN

• Configuration Lockdown

• Usage Metering

• Performance Reporting

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 5

Page 6: Smith Micro Company Profile

Data connection via private Wi-Fi

Session continues over 3G/4G

Transition securely to public Wi-Fi

Operator Advantages:• Reduce Network Congestion Caused

by Mobile Data Traffic

• Wi-Fi Offload & LTE On-load

• Preferred Roaming/Least-cost Routing

• On Device Policy Enforcement

Enterprise & M2M Advantages:• Reduce Telecom Expenses with Secure

Wi-Fi Usage

• On Device Policy Enforcement

• OTA Software & Firmware Updates

• Extensible Platform & SDK

CONTROL withIntelligent Policy-on-Device for Optimal User Experience

CapitalizeCO

NTRO

L

CAPITALIZE

CO

NN

ECT

On-Device Radio Control

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 6

Page 7: Smith Micro Company Profile

Premium Services &

Content• Avatars, Animated Stickers,

Wallpapers, Greetings• Voice-to-Text Transcription• Video Messaging & Videocast

CAPITALIZE with

Flexible Business

Models• In-app Try & Buy• Advertising Plugin• Multiple Price Plans and

Purchase Methods

RCS Monetization• RCS-enabled Client• Billing Integration• Self-Provisioning• App Management & Analytics

Drive Revenue with a Flexible Premium Services Platform

CapitalizeCO

NTRO

L

CAPITALIZE

CO

NN

ECT

Advertising

Insertion

Videomail,Videocas

t

Avatars,Premium Content

Visual Voicemail, Voice-to-

Text

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 7

Page 8: Smith Micro Company Profile

Wi-Fi Promotion for Cable Customers

Incentivize users to connect to

Wi-Fi with premium apps

Innovative SOLUTIONS

Secure Connectivity in Public Safety

Improve data access and situational awareness for Emergency Services

Video Streaming in Hospitality

Provide “TV Anywhere” and

premium content anywhere on cruise ship,

hotel, club house,

etc.

M2M Firmware & Policy Management

Efficiently update mobile modules

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 8

Page 9: Smith Micro Company Profile

Why Choose SMITH MICRO?

Successfully deployed by

global companies for

more than 30 YEARS.

PROVEN

Patented technologies in

connectivity, communications

and device management are

brought together to create

customizable mobile

platforms.

INNOVATIVE

Revenue share and

savings-based business

models allow quick, easy

start up and rapid ROI.

FLEXIBLE

Driving industry

standards for

interoperability while

bringing commercial

solutions to market

before the competition.

MARKET LEADING

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 9

Page 10: Smith Micro Company Profile

Smith Micro SoftwareNASDAQ: SMSI

www.smithmicro.com

Smith Micro Software, Inc. 

Corporate Headquarters 

51 Columbia 

Aliso Viejo, CA 92656 USA 

 +1 949-362-5800 

+1 949-362-2300

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 10

Page 11: Smith Micro Company Profile

QuickLink®

Connectivity Platform

Solution OverviewJanuary 2014

Page 12: Smith Micro Company Profile

CONNECT with

CONNECTION MANAGEMENT

• Usage Metering

• Proactive Alerts

• Diagnostics/Self Help

MBIM MIDDLEWARE

• Extend MBIM Device Support

• MBIM Driver & SDK

• Support for Android & Chrome

3G

4G/LTE

Wi-Fi

Connection Manager Application

Capitalize

CO

NTRO

L

CAPITALIZE

CO

NN

ECTEfficient, Multi-platform Connection Managers

MOBILE VPN SECURITY

• Security Compliance

• Session Persistence

• Multi-Factor AuthenticationMobile VPN Security Client

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 12

Page 13: Smith Micro Company Profile

Solutions to Fit Every Need

QuickLink MiTile• Windows 8 tile connectivity solution

• Extends operator branding/promos

QuickLink Hotspot• Simplifies smartphone hotspot connectivity

• Proactive usage limit alerts & guest controls

QuickLink Zero• Plug and play connectivity for USB & Pucks

• No driver installation

QuickLink Mobile• Traditional connection management for PC/Laptop

• Real Estate for branding & promos

QuickLink Mobility• Enterprise secure connectivity

• Mobile VPN with session persistence

QuickLink MBIM Middleware• MBIM device compatibility for Android &

Chrome• Portable for new platform support

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 13

Page 14: Smith Micro Company Profile

Leverage Windows 8 Standards• MBIM Support

• Extensions for Windows 8 & other OS’s – including Legacy Windows

Windows 8 Tile Solution• Operator Branded App

o Engage Users• Metered Mobile Hotspot (Puck)

o Prevent Bill Shock• Hotspot Tile

o Increase Customer Base• Self-Care Diagnostics

o Reduce Calls to Support

MiTile

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 14

Page 15: Smith Micro Company Profile

Intuitive User Experience

• On-Device Activation

• Setup Wizard and Enhanced UI

• Proactive Alerts from Connected Device

Control User Access

• White/Black List Users

• Manage Time & Data Allowances per Device

Remotely Control

• Enable/Disable Hotspot from Laptop

Hotspot

Gain Access to Billions of Wi-Fi Devices

• Captive Portal for Guest Access

• Tablets, Laptops, eReaders, Game Consoles (PSP, Nintendo

DS)

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 15

Page 16: Smith Micro Company Profile

Zero

Cost Effective, High Quality Solution• 50% Faster Time to Market

• No PC Installation Required, Access through Client Browser App

• Consistent UI Across USB, PCMCIA & Mobile Hotspot Devices

• Portable Across Operating Systems

Includes:‒ On-Device Activation‒ Billing & Pre-Pay Integration‒ Data Usage Logging‒ Self-Care Diagnostics &

Troubleshooting‒ SMS, GPS & Branding

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 16

Page 17: Smith Micro Company Profile

Monetize Content • Preferred Apps Launch Pad

• Quick Trial of Operator Services

• Ads & Affiliate Search and Promotions

Integrated Connectivity• Proactive Billing Alerts• View Usage and Plan Limits• Top-Up/Promote Upsell of Data

Plans• Tutorials & Context-based Help• Self-Care Connectivity

Diagnostics

Mobile

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 17

Page 18: Smith Micro Company Profile

Mobility

Features:•Mobile VPN

•Network Session Persistence

•Advanced Authentication

•256-bit AES Encryption Module

•FIPS 140-2 Certified

• Integrated Connection Management

Benefits:• Compliance for CJIS, HIPPA, SOX

• Reduce Downtime for Remote Users

• Secure Windows & Android devices

• Minimized IT Overhead with Single Application

Enterprise Solution for Reliable Connectivity & Enhanced Productivity Across Networks

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 18

Page 19: Smith Micro Company Profile

MBIM Middleware

Features:•Multiple OS Support

•Kernel Mode Drivers

•User Mode Development Kit

•MBIM Test Tools

•MBIM Extension Support

Benefits:•Reduce Modem SKUs

•Provide Custom/Enhanced Features

•Improve Time-to-Market

•Extend MBIM Device Marketability

MBIM Device

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 19

Page 20: Smith Micro Company Profile

NetWise®

Mobile Policy Platform

Solution OverviewJanuary 2014

Page 21: Smith Micro Company Profile

On-Device Policy Management

Extend Carrier Services Over Wi-Fi

Background Data Traffic Management

Application/Service Control and Entitlement

Data Collection, Reporting and Analytics

Commercial and Managed Wi-Fi Offload

Intelligent Network Selection

Device Control and Policy Enforcement

Extensible Platform with SDK

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 21

Page 22: Smith Micro Company Profile

Operator Challenges Addressed by

Data Traffic Congestion

Increased Network Utilization Without Revenue

• Signaling Overhead, Chatty apps

• Roaming Management• Zombie Smart Phones

Demand for Faster, Smoother Data

• Wi-Fi Access• Inefficient Applications• Video

OEM & Standards Shortfalls

• Wide Range of Applications, Designs

• Lagging Standards: Hotspot 2.0, ANDSF

Limited Visibility Into Device & End-User Behavior

3G 4GWi-Fi

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 22

Page 23: Smith Micro Company Profile

Solution Overview

Policy Management Solution• Device Client for Android & iOS• Carrier-Grade Policy Server:

Hosted or In-Network• Optics Analytics Server

Featuring• Radio Management• Intelligent Network Selection• Seamless Mobility• Automated Authentication• Application Management &

Control• Usage & Performance Insights

Over any Network Policy Server

Optics Server

Device Client

Preloaded ClientSmartphone App

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 23

Page 24: Smith Micro Company Profile

Device Client

Wi-Fi Hotspot Discovery (iOS/Android)

• Hotspot mapping

• Proactive notifications

Intelligent Network Selection

• Based on real-time conditions & pre-defined policies

Increased Wi-Fi Adoption and Usage

• Radio management

• Wi-Fi prompting

Value-added Features

• Automatic authentication to hotspots

• Security & session continuity

• Data collection for analytics

Policy Server

Optics Server

Device Client

Preloaded ClientSmartphone App

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 24

Page 25: Smith Micro Company Profile

OTT App (Android & iOS)

• Smart Directory Hotspot database

• Includes visual maps & offline search functions

• Tracks Wi-Fi and Mobile Data Usage

• Makes it easy for users to find available Wi-Fi Access Points

• Identifies/remembers “most favored” location

• Facilitates Hotspot discovery

• Simplifies Connections to Hotspot

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 25

Page 26: Smith Micro Company Profile

Policy Server

Communicates with Device Client

• Updates Software & Policies On-Demand

• “Silent” Software & Policy Updates

• Deactivates Application Remotely

Supports both “Push” and “Pull” Modes

Subscriber and Device Group Management

• Selective Distribution of Policies

• Targeting Based on Device and/or Subscriber Properties

Hosted or In-Network Deployment

Policy Server

Optics Server

Device Client

Preloaded ClientSmartphone App

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 26

Page 27: Smith Micro Company Profile

ANDSF Interoperability with NetWise I/O

NetWise I/O Toolkit includes:• ANDSF Reference Client• NetWise I/O testing tool with controls & displays for

test verification and analysis• Supports S14 interface, entire ANDSF MO, UE

location control and client & server initiated use cases

Program Success• Completed IOT with Openet & AMDOCS• Other infrastructure providers “in-progress”

NetWise I/O offers a complete program for validating ANDSF server interoperability

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 27

Page 28: Smith Micro Company Profile

Optics

Policy-Controlled Data Collection

• Triggered by Events/Conditions

Visibility Across All Networks

• 3G, 4G (WiMax & LTE) and Wi-Fi

Improve Wi-Fi Quality of Experience

• Compare Wi-Fi service providers vs. home/office Wi-Fi

• Understand QoS from the Device Perspective

Optimize Policies

• Measure Effectiveness & Tweak Policies

Policy Server

Optics Server

Device Client

Preloaded ClientSmartphone App

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 28

Page 29: Smith Micro Company Profile

NetWise Optics is Essential for Developing a Fact-Based Offload

Strategy

Optics

See, Measure And Understand Patterns• Network-Specific Usage Metrics• Connection Success Rates• Compare Wi-Fi Service Providers vs.

Home/Office Wi-Fi

Parameter Examples:• Device Configuration & Settings• Connect/Disconnect Events• Data Transmitted/Received• Radio States• Google Location Services• Captive Portal Alerts

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 29

Page 30: Smith Micro Company Profile

EXTENSIBLE to Many Use Cases & Stakeholders

Traffic Management

Customer CareMonetizationSubscriber Loyalty

Data Usage Management• Data usage tracking• Alerts and overage

controls

Personal Usage/Controls• Parental monitoring and

controls• Application usage and

control

Plan/Feature Management• On-device plan

awareness• Self-service feature

management

User Experience Analytics

Wi-Fi/Data Offload • Radio management• ANDSF

Data Management • Roaming management• Background data

management

QoS & Network Differentiation• Band selection• Granular network

selection

Traffic Analytics

Accelerated Resolution & Automated Remediation• Fault-triggered

reconfiguration• Event-driven data

collection

Configuration Management• Remote management• Dynamic configurations

Diagnostics & Analytics

Service Entitlement• Sponsored data• App entitlement control• Tethering/Hotspot control

Wi-Fi Enablement• Wi-Fi finder and auto-

authentication

Engagement Analytics

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 30

Page 31: Smith Micro Company Profile

Supports Industry Standards

(ANDSF, OMA-DM)

7

Application-Level Controls to

Support New Business Models

6

Robust Security & Authentication

5

Fast, Flexible Deployment

4

Commercially Proven on Millions of Devices

3

Interoperable with Network Servers

(PDG, PCRF, ANDSF)

2

7 ADVANTAGES of NetWise

Intelligent Rules Engine on Device

1

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 31

Page 32: Smith Micro Company Profile

CommSuite®

Premium Services Platform

Solution OverviewJanuary 2014

Page 33: Smith Micro Company Profile

Premium Services Platform

Voice-to-Text

Transcription

VideomailVideocast

Advertising

Insertion

Avatarmail

Freemium Content

Visual Voicemail

2 5

43

6

Integrated Messaging

Advanced Visual Messaging, Content & Service Monetization

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 33

Page 34: Smith Micro Company Profile

Operator Problems Solved with

Difficult to Monetize RCS Messaging Services

High Support Costs with Traditional Messaging Services

SIM/Phone Swap Increases Support Calls for Voicemail

Slow ROI from Launching Enhanced Services

Impact of OTT Applications on Messaging Revenues

Limited Insight into User & In-App Behavior

Revenue

Impact of OTT

Apps

RCS Lacks

Content/Service

Management

Cost &

Complexity of

Legacy

Voicemail

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 34

Page 35: Smith Micro Company Profile

Advantages

1. Maximize Conversion and Upsell• In-App Purchases• Flexible Business Models

o Ad-subsidized Featureso Try & Buyo Multiple Pricing & Service Bundleso Promotional Offers

2. Minimize Customer Support• Seamless Handset Swap• Automatic Provisioning of

Premium Services

3. Optimize Service and Revenue Growth• Data Collection of In-App

User Behavior• App Feature Management using

Server Policies• Scalable Carrier-Grade Platform

4. Simplify Operations via Integration with:

• Billing & Provisioning Systems• Operator/Corporate VMS• Operator SMS-C• Ad Mediation Service

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 35

Page 36: Smith Micro Company Profile

Feature Phone

Windows 8

Android

Blackberry

iOS

Data Network

Avatar & Video Platform Ad

Mediation Engine

Carrier SMSCs

CarrierVoicemail Systems

Carrier Billing

Systems

Voicemail to Text Engines

CommSuite Platform

Premium Services Platform

RCSStorefront& Plug-Ins

Client Servers & Optional Service Integration

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 36

Page 37: Smith Micro Company Profile

Avatarmail / Videomail / Voicemail

CLIENTLESS Content Delivery & Consumption

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 37

Page 38: Smith Micro Company Profile

Messaging+ Extras

Messaging+“Freemium Content”:• Avatars+• Stickers+• E-Cards• Greetings• Themes

Messaging+ Extras

Premium Services – AVATARS

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 38

Page 39: Smith Micro Company Profile

Clientless One to Many Videocast

Adaptive streaming for multi-platform, multi-network delivery

Premium Services – VIDEOCAST

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 39

Page 40: Smith Micro Company Profile

Customer Care

Seamless Handset

Swap

In-app Purchase & Provisioning

Adoption / Revenue Growth

In-app Upsell

Multiple Billing

Options

Multiple Plans/Offers

Clientless Delivery

(Viral Adoption)

Creative Services

Creative Content

Cost Savings / Time to Market

Service Auto Provisioning

Network SOC Code NOT required

Control / Risk

Management

App Policy Management

Analytics Data Collection

App Feature Control

© 2013 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved.

Key Benefits

PlatformFeatures

RCS App Management Services

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 40

Page 41: Smith Micro Company Profile

Seamless Handset Swap1. Client app content is restored after

handset or SIM swap

Service Auto Provisioning2. Client app is automatically re-

provisioned after handset or SIM swap

App Policy Management3. Client app can operate ONLY over Wi-Fi

from 10am to 6pm

App Feature Control4. Ad support is disabled overnight on all

users client app

Collect User Behavior Analytics Data5. Collect various user clicks and events

from client app for producing user behavior reports

Clientless Delivery6. Client app can deliver content to other

users without the client app for consumption through browser interface

In-app Up Sell7. Setup up sell notifications

Multiple Plans and Offers8. Setup subscription plans (Free Trial,

MRC), value plans, and loyalty plans

Creative Content9. Add Avatar Messaging and content to

client app flow

Creative Service10. Add Videocast to client app flow

Store Front11. Create content creator affiliate

program12. Register for affiliate referral program

RCS App Management Examples

© 2013 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved.

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 41

Page 42: Smith Micro Company Profile

Benefits

1. Enables monetization of RCS: by enabling rollout of multiple Premium Services

2. Reduced Customer Care Costs: such as Handset Swap use cases

3. Higher Adoption / Revenue Growth: due to flexible Store Front and In-App Purchase options

4. Cost Savings & Reduced Time to Market of Premium Services: such as Auto Provisioning use cases

5. Reduce Risks: with OTT Apps Management control capability

6. New Revenue Streams: with new creative services & content

7. Build Community: by allowing new content creators into the ecosystem and enabling consumers to follow their favorites

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 42

Page 43: Smith Micro Company Profile

M2M Solutions

Solution OverviewJanuary 2014

Page 44: Smith Micro Company Profile

M2M Challenges

Fragmentation• Proprietary

Interfaces• One-off

Implementations

Complexity• Multiple

Stakeholders• Multi-System

Integration

Unproven Security• “Home-Grown”

Protocols• Lack of

Awareness

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 44

Page 45: Smith Micro Company Profile

SIMPLIFY a Complex M2M Ecosystem

Industry Specific Business Services

Modems & Modules

Chipsets & Processors

Device and Policy Management

Connection Management

Reporting and Analytics

Mobile Operators

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 45

Page 46: Smith Micro Company Profile

SOLUTIONS for M2M

Device and Policy Management

Device Firmware and Software Management

Device Configuration & Activation

Event-Based Traps & Rules Engine

Open Standards-Based Scripting Language

M2M App Marketplace

Intelligent Multi-BearerConnectivity Agent & Rules

Engine

Least-Cost & QoS-Based Route Selection

Multi-Module Interface Libraries

Security & Authentication Management

Data Compression

Selective Data Collection

Device and Connectivity Diagnostics

Device Performance Management

Proactive Event-Based Alerts

Connection Management

Reporting & Analytics

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 46

Page 47: Smith Micro Company Profile

POLICY Platform for M2M

FEATURES:• Asset Tracking, Monitoring & Alerts

• Device Provisioning & Configuration

• Connection Optimization for Reliable Communications

• LBS & Geo-fencing Services

• Group Policy Management

• LDAP Support

• Programmable Rules-Engine

• Extensible via Plug-In Capabilities

• Firmware OTA Support

Intelligent Client

• Dynamic Policy Updates

• Push or Pull Capable

• Silent or User Prompted

• Device Interrogation

• Device Performance Monitoring

• Selective Data Collection

• Highly Scalable Architecture

CLIENT-SERVER DESIGN:

Policy Server Optics Server

Policy Server

Optics Server

Device Client

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 47

Page 48: Smith Micro Company Profile

High Level ARCHITECTUREWeb Portal (Smith Micro or 3rd

Party)

BUILDINGS:HVAC/Security/Lighting/Fire&

Safety

M2M Devices

SoftwareManagement

Configuration Management

ConnectionManagement

Firmware Update

Data Collection& AnalyticsDiagnostics

OMA Server Core

PolicyManagement

Web Services API

PUBLIC SAFETY/SECURITY:

Water treatment/Vehicles/Craft/

Video/

ENERGY:Turbine/

Windmill/UPS/Generator

TRANSPORTATION:Lights/Tolls/

Meters/Signage

INDUSTRIAL:Pumps/Valves/

Sensors/Assembly

OMA Client

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 48

Page 49: Smith Micro Company Profile

CONFIGURATION Management

• Define configuration based on group, phone number, external list

• Select custom workflow for complex provisioning

• Monitor status of jobs by group or individual device

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 49

Page 50: Smith Micro Company Profile

SOFTWARE Management

• Software & firmware component lifecycle management

• Device & version dependency management

• Define pre & post- installation provisioning

• Content can be hosted locally or on 3rd party server

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 50

Page 51: Smith Micro Company Profile

FIRMWARE Differencing Technology

Firmware Image v1

Firmware Image v2

Delta Update Image

v1-> v2

Smith MicroFOTA Generator

Policy Server

Functions • Runs at device boot for unrestricted hardware

access• Reconstructs target firmware image from existing

flash contents plus update package• Verifies update package, source & final firmware

image

Features• Support for NOR or NAND flash memory devices• Provides progress indication• Implements power-failure recovery for robustness• Optional support for compressed firmware, multiple

sequential updates, multiple updates in one package, and update of read/write file systems

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 51

Page 52: Smith Micro Company Profile

Event-based DIAGNOSTICS

• Specify custom alerts and rules

• Plug-in rules can be any combination of input variable and actions

(Connection, location, data usage, device tampering, etc.)

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 52

Page 53: Smith Micro Company Profile

Smith Micro VALUEPlatform Providers

• Upsell new system features/functions with remote device updates

• Reduce post-deployment support costs with firmware/software updates

• Intelligent connection management for increased reliability, lower costs and power savings

System Integrators

• Accelerate time-to-market

• Re-program devices in field to future-proof projects

• Proactively monitor device performance and reduce support costs

Device/Module Developers

• Streamline support for broadband modems

• Cost-effectively update firmware under low-bandwidth scenarios

Mobile Operators

• Expand market opportunities and migrate up value chain

• Increase value-add with management service offering

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 53

Page 54: Smith Micro Company Profile

Enterprise Solutions

Solution OverviewJanuary 2014

Page 55: Smith Micro Company Profile

Emerging Mobility CHALLENGES

First BYOD, Now BYON!• Telecom expenses increasing:

o In-Building 3G/4G Use o Unmanaged Hotspot Devices

• Support costs increasing: o Device On-Boardingo Authentication Complexity

• Security & compliance risks increasing:o Public Wi-Fi Accesso Inappropriate Content

New Opportunities• Venue-Based Wi-Fi• Content Monetization in Public

Arenas & Hospitality• Localized, Targeted Mobile

Promotions

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 55

Page 56: Smith Micro Company Profile

Enterprise Mobility SOLUTIONSPolicy

Management

Manage Device Configurations &

Network Connections

Based on Policies & Real-Time Conditions

Facilitate access to Mobile Internet

with Secure Mobile VPN & Automated

Authentication

On-device Data Collection to Measure & Improve

Connectivity, Performance &

User Experience

Connection Management

Reporting & Analytics

Clientless Solution for Streaming

Video that Automatically

Adapts to Devices & Network Conditions

Video Transcoding &

Streaming

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 56

Page 57: Smith Micro Company Profile

DEVICE POLICY Management

Benefits:• Increased control & compliance with real-

time policy enforcement

• Reduced telecom costs with network connection priorities

• Simplified management with remote device & policy updates

• Improved security with Locate/Lock/Wipe& content filtering

• Real-time Policy Enforcement

• Radio Management for Enabling/Disabling Wi-Fi

• Automated Authentication

Device Client

• Simple Over-the-Air Policy Updates

• Highly Scalable, Carrier-Grade Platform

• Standards-based and Extensible via SDK

• Hosted or in-network

• Performance Visibility Over Any Network

• Connectivity and Usage Parameters

• Device Diagnostics

Policy Server Analytics

Policy

Server

Optics

Server

Device Client

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 57

Page 58: Smith Micro Company Profile

Management via WEB PORTAL

Portal Interface:

• End-User Self-Service App Store

• Whitelist/Blacklist Applications

• LDAP Integration Simplifies Group

Policy Management

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 58

Page 59: Smith Micro Company Profile

CONNECTION Management

Features:•Mobile VPN•Network Session Persistence•Advanced Authentication•256-bit AES Encryption Module•FIPS 140-2 Certified• Integrated Connection Management

Benefits:•Compliance for CJIS, HIPAA, SOX•Reduce Downtime for Remote Users•Secure Windows & Android devices•Minimized IT Overhead with Single Application

Reliable, secure connectivity across networks

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 59

Page 60: Smith Micro Company Profile

Simplified Content Delivery

Secure Streamin

g

Follow-Me TV

AdMonetizat

ion

Wireless Optimizat

ion

Multiple Screens

VIDEO Transcoding & Streaming Platform

• Video Transcoding & Content Management Platformo Allows one source video (live or VOD) to be

transcoded to multiple video formatso Ensures video format matches the

capabilities of the mobile device.

• Clientless Deliveryo Removes risk of service delays and

support problems

• Real-time Ad-insertiono Monetize content with pre-/post-roll ads

• Detailed Analyticso Customizable analytics on content usage

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 60

Page 61: Smith Micro Company Profile

Solutions for VERTICAL MARKETS

Government Security Compliance

Network PerformanceMigration to In-Vehicle Router

Public Sector

Bring Your Own Network

Geo-location Policy Enforcement

Training Material Distribution

Rising Support Costs

Service Industries

CIPA EnforcementE-Rate Plan Monitoring

E-Book/Content Distribution

Compliance Reporting

Education

Guest Engagement via Mobile

Reliable Video Streaming

Premium Content Monetization

Tabletop Tablet Provisioning

Hospitality

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 61

Page 62: Smith Micro Company Profile

PUBLIC SECTOR Solutions

Government Security Compliance• Multi-factor / Two-Factor Authentication • FIPS 140-2 Certified• Standards Based mVPN (IPSec, Mobile IP and SSL)

IT Application Management• Unified CM & mVPN Client for Ease of Deployment• Network Access Control • Remediation & Software Update

Remote Employee Productivity• Wi-Fi Offload Support• Session Persistence • Single Sign On, Connect Before Login

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 62

Page 63: Smith Micro Company Profile

Solutions for SERVICE INDUSTRIESManage Telecom Expenses• Wi-Fi Discovery & Promotion• Automatic Wi-Fi Connections• Roaming Prevention• Usage Tracking

Manage Support Costs• Quality of Service Based Network Selection• Real-Time Detection of Poor Connectivity• Error Triggered Self-Care• “Always Best Connection”

Secure & Cost-Effective Wi-Fi footprint• Integrated Wi-Fi Location Database• Secure, Persistent Connectivity Over Any Network• Measureable Performance & Reliability via Analytics

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 63

Page 64: Smith Micro Company Profile

Solutions for EDUCATION

CIPA Compliance Enforcement• Proxy Web Traffic to CIPA Filter• Global Wi-Fi Proxy Control• Enforce Mobile VPN on 3G/4G Connections• Monitor for Student Tampering• Automatic Corrective Actions & Alerts

Budget Protection• Monitor 3G/4G Data Usage• Alert when Approaching Threshold• Disable 3G/4G Radio when Threshold

Reached

Policy Control and Administration• Active Directory/LDAP Integration• Simple One-Time HTML Enrollment Process• Customizable Connection & Data Control

Policies© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 64

Page 65: Smith Micro Company Profile

HOSPITALITY Solutions

PAID OR FREE VIDEO CONTENT

• Transcoding

• Adaptive Streaming

• Digital Rights

Management

Adapts Streaming to network conditions and device capability

Multi-Screen Delivery: smartphone, tablet, PC, Set-top box, IPTV

Ad-Insertion to monetize content

Analytics provide insight into user media consumption

• Hotels

• Restaurants

• Convention Centers

• Arenas

• More than 15K device

models supported

• Mobile and set-top box

• Web interface

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 65

Page 66: Smith Micro Company Profile

Smith Micro VALUE

• 20-30%* reduction in data usage

• $8-$12* savings per user/month in reimbursement

costs

REDUCED TELECOM EXPENSE

• Remote policy management & configuration

• Smart Wi-Fi discovery & seamless login

REDUCED SUPPORT BURDEN

• Mobile VPN for security & session persistence

• Automatic authentication

INCREASED SECURITY

• “Always Best Connected” for improved productivity

• Clientless video delivery

• Monetization via ad-support & sponsored data

IMPROVED USER EXPERIENCE

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 66

Page 67: Smith Micro Company Profile

Smith Micro SoftwareNASDAQ: SMSI

www.smithmicro.com

Smith Micro Software, Inc. 

Corporate Headquarters 

51 Columbia 

Aliso Viejo, CA 92656 USA 

 +1 949-362-5800 

+1 949-362-2300

© 2014 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 67