SMILE London - 23 September

#smwSMILE #smwLDN #socialmediaweek

Oct 2012

Yes72%

Thinking about it17%

No11%

Are you currently using internal social media?


Marc Wright

To be updated

March 2013

Yes75%

Thinking about it16%

No9%



Marc Wright

To be updated

Sept 2013

Yes87%

Thinking about it

8%

No5%



Marc Wright

To be updated

SMILE Virgins76%

SMILE Group

ies24%


Marc Wright

to be updated

Morning SMILE9:45 Social: What’s in a name

World Class case studies

UniCredit Business Integrated SolutionsWells FargoUnilever

Coffee Break & exhibition

Rachel Miller, allthingsic

Paolo CederleKelli Carlson-JagermaKate Slater

10:00

11:15


Morning SMILE11:45 Your network is your net worth

World Class case studies

European Commission

WiSP

Lunch

Interactive sessions

Norman JardineJulie GueganCeline Schillinger

12:15

13:00


Afternoon SMILE14:00 The Responsive Organisation

Yammer

City of London

Collaborationsocialcast

Knowledge ManagementPwC’s Spark

Tea

Rav Dhaliwal &Nina PattinsonChristine Brown

Martin BlackmoreJoan Bodensteiner

Simon LevenePhil Mennie

14:40

15:10

15:30


Afternoon SMILE16:00 Socially Measured

NewsweaverKredIBM

Socially MobileBeem

Close

Andrew O’ShaughnessyAndrew GrillMarie Wallace

Phil Munday Lee Lomax

16:30

17:00


SMILE Online

#smwSMILE#smwLDN#socialmediaweek

Let’s get social

Chris Elmittcrystalinteractive

Rachel Miller

@AllthingsIC #smwSMILE #smwLDN #socialmediaweek

What’s in a name?

• Collaboration is the most popular term to describe social media inside organisations

• Knowledge sharing is the main reason for introducing it


What’s in a name?

• Less than half have linked their social and business strategies

• Internal and external social media aligned in only a quarter


Switch to crystal interactive

Q3 Do you think you are getting effective results from using social media in your organisation?

• Yes, all the time• Yes, most of the time• Yes, some of the time• No, we have barely scratched the surface

• No, not at all

Silvia CambiéLead Social Media Consultant

Kate Slater

Social Media Manager

@kate_slater @unilever


Sustainable Living Lab

Unilever’s 2nd Sustainable Living Lab brought together employees with experts from businesses, governments, NGOs and academia to discuss insights, promote best practice, develop ideas and help develop solutions on how we can all reduce our environmental impact in the home:Laundry, Showering, Waste Disposal

550 people

80 countries

29 employees or guest ‘labbers’

6 topics across 2 discussion rooms

: ‘People’ & ‘Systems’

32

36


37


38

BIG MOMENT EVALUATIONQ2 2013

PEOPLE IN

80COUNTRIES PARTICIPATEDINTERNALLY& EXTERNALLY 39,668

EMPLOYEE ACTIONS AS ARESULT OF THE CAMPAIGN

38

MCOs PARTICIPATEDINTERNALLY &EXTERNALLY

503SITESPARTICIPATING

OVER160EVENTS TOOKPLACE ACROSSTHE WORLDINTERNALLY & EXTERNALLY

OVER

600ARTICLESWERE POSTEDIN EXTERNAL &INTERNAL MEDIACHANNELS

OVER

8,000KOFS REACHED

79%OF ALL EMPLOYEES SAY THEY HAVE NOW SPOKEN

TO FRIENDS AND FAMILY ABOUT OUR SUSTAINABILITY PLANS, UP FROM 63% IN 2012

83% OF ALL EMPLOYEES SAID THEY HAD LEARNT MORE

ABOUT SUSTAINABILITY AS A RESULT OF THIS CAMPAIGN

20+ brands featured


Leadership Communications Online Communities Polices and practices Future of Intranets

Social Networking

Employee engagement

Content and News The Qualification Conundrum

Collaborative Technologies Social Media and HR Adoption

Social Media & Face to Face

#SMILEnet

Norman JardineHead of Communication Unit

DG HREuropean Commission

Julie GueganCommunications ExpertDG HR

European Commission

@gueg1

@gueg1

Celine Schillinger

Director, Stakeholder Community, Sanofi Pasteur

@celineschill

| 56

Women in sanofi pasteur – March 21, 2011 Working Lunch

@celineschill

| 57

Lyon, 24 octobre 2011

Sanofi Pasteur – Merial – GenzymeDéjeuner réseau & et visite du site

Merial LPA, 6 avril 2012

@celineschill

Rav DhaliwalDirector of Customer Success Yammer EMEA

Nina PattinsonCustomer Success ManagerYammer EMEA

@ravsterd, @ninajanemonique



www.yammer.com/simplysmile


Christine BrownHead of Internal CommunicationsThe City of London Corporation

@dropdeaddigital

Martin BlackmoreSales Directorvmware

Joan BodensteinerMarketing Directorsocialcast

@socialcast

Simon LeveneGlobal Knowledge Channels Leader

Phil MennieRisk AssurancePwC

@PhilMennie

Andrew O’ShaughnessyCEONewsweaver

Andrew GrillCEOKred

Marie WallaceAnalytics StrategistIBM Social Business

Social Measurement

@AndrewGrill

@Newsweaver_IC

@Marie_Wallace

@Newsweaver_IC

Individual message metrics

Campaign engagement metrics

Motivation metrics

Consumption metrics

Across the organisation metrics

@AndrewGrill

@Marie_Wallace

Phil MundyLee Lomaxwearebeem.com

@WeAreBeem

@WeAreBeem

@WeAreBeem

What next?Next SMILE London 17th March 2014

yammer.com/simplysmile

#smwSMILE

Avonmouth House

Technology

SMILE London - 23 September