Executive SummaryEconomics

30,000 residents and 20,000 jobsOver 60 of the Fortune 500 base their Global or Canadian Head Offices in

Mississauga.Demographics

The city has one of the largest cluster of ethnic groups in Ontario and Canada.Socio Cultural

•rapidly becoming one of the most diverse cities in the world with over 50% of its population foreign born.

StakeholdersResidents, Retailers, Current

Major PlayersCity of Mississauga, LEED, Private and Public Investor, Property Developers

City Design Magazines

Thoroughly researched several magazines on architecture and city planning

Video

Business Overview

The Envision Team provides focused expertise on a range of issues related to sustainable building and innovative City-scape design.Our goal is to redesign Downtown 21 to be:

- Sustainable- Create community- integrate technology

-Drawing on Mississauga’s diverse cultural and economic background

Main Street District The focus of Urban Innovation is the Main Street District:

- Vibrance, hustle and bustle intertwined with distinct sense of community-Attractive retail options, versatile and flexible working & social space-Streets optimized for walking and cycling- Engineered with High-order transit in mind-Showcases of cultural diversity and art initiatives- premier urban destination for future office, employment and economy growth

Main StreetThe Attraction

Whats the appeal

• Mississauga Hospitality• Existing infrastructures

• Diversity in the environment• Nature and urban sprawl harmony• Mix of specialized retailer boutiques• Convenient routes of transportation

District Division

Entertainment District• Nightclubs

• Sports Bars/lounges• Specialized boutiques• High-end restaurants

Family District• Unique clothing boutiques

• Family entertainment options

• Family restaurants• Farmers market, grocery

store

Quality Public Space Making

EventsMississauga is great for cultural and Patriotic holiday celebrations and

showcasesCarassauga, bread and honey festival, Canada Day etc.

Greater emphasis on Downtown Core specific events:• National Holiday Celebrations + Fire works

o Family day, New years, Fathers Day, Mothers Day, Thanksgiving • Multi-Cultural Shows, Concerts, Contests, Festivals • Celebration of local art• Marathons• Hack-a-thon: Hack Mississauga • Similar to Dundas square, Main street should have a weekly schedule of events

In main district available locations, Versatile land use is Key

Innovations

Loyalty Card System What is it?

• Using transit money card in retail • offering tickets to events, discount food &

retail packagesBenefits:

• used in the retail locations in Main Street Mississauga.• encourages consistent/repeat purchasing in the main

street retail area• offers the city of Mississauga data mining

opportunities in keeping track of consumer habits in the downtown core. similar to Amex

Costs:• installing Presto tap machines inside retail locations

can prove to accumulate costs

Touch Screen Kiosks

What is it?• large touch screens updating passers by of current

activities going on in Mississauga• screen allows for a menu for tourists and locals to

view local maps, search in categories of food, entertainment, shopping. Purchase tickets, search Mississauga website, twitter and relevant RSS feeds.

Benefits:• Up-to-date relevant information, encouraging

exploration and promoting events

LCD Screens

LCD Screens display information on the latest events happening in Downtown 21

Smart-Phone Application

Augmented Reality

1. User points their phone’s camera at bus stop sign

2. The app recognizes the bus stop number

3. The app shows the next arriving buses

QR Codes

Mi-Fi

Pathway along Main Street displaying artwork from amateur Mississauga artists

Bike Rentals

Designing Downtown 21

Euro-inspired Top Floor Patios

Patios on the top (third) floor of retail buildings for coffee shops and bars

Rooftop Bridges

Bridges and walkways connecting several nearby buildings

Parking

Group Complementary Venues

Grouping similar stores together make it easier for consumers to shop, and

encourages walking

Specialized Boutiques

Luxury retail provides a “Yorkville” type setting for high-end luxury customers

Daycare Center

Daycare Facilities

Short-Term Office Centres

Business professionals can rent offices on a daily basis to meet clients

Walk of Art

Pathway along Main Street displaying artwork from amateur Mississauga artists

Downtown Stadium Arenas

Main venue at the Main Street Commons where bands and artists perform

Sustainable Infrastructure

Low Emissivity GlassFact

Home and office buildings tend to lose 25% of their heat through windows

Benefits of Low E-Glass• 40-50% better insulation performance compared to

normal double pane glass • Lower heating and cooling costs

• Blocks ultra violate light

Cost• Low-E Glass costs more than traditional double pain

glass but the long term heating and cool savings justify its costs

LED Lighting TechnologyBenefits

• Improved night visibility due to higher color rendering• Longer life spans compared to incandescent bulbs• Use less energy while producing more light• Do not need to be maintained as often

• Have a low environmental footprint with no mercury, lead or other disposable hazards

LED Lighting TechnologyCosts

• LED lighting may cost more up front than incandescent bulbs, but the long term benefits of LED lighting are can save more money in the long

run• costs $500-600 for an LED street light

• LED Bulbs last up to 25 years compared to traditional street light which only last for 5-7 years

Future • Pilot project to measure the energy savings

• Use that data to reinforce the need to for the city to switch to LED lighting to conserve energy and

reduce costs

Radiant Heating and Cooling

What?• Using Electric/ Hydronic radiant energy to heat and cool

each of the new buildings using solar water heaters and coolers in combination with electricity

Benefits • Traditional air-based heating and cooling units use a lot of

energy to regulate the temperature• Radiant panels are able to quickly warm rooms

• Very efficient when paired solar heating and cooling systems

Costs• Radiant heating and cooling systems are more expensive to maintain but the long term saving in hydro expenses will

pay for the system over time

Photovoltaic FilmWhat?

• Convert solar energy into usable electricity is a photovoltaic (PV) system

• Energy is created when photons from sunlight knock electrons into a higher state of energy, within the cell

Benefits • Can harvest as more energy from the sun than

traditional solar cells • Use 100 times less semiconductor material to make

photovoltaic film• Perform better under high-temperature conditions,

are lightweight, and are not fragile

Costs• PV Film is cheaper than normal PV cells and cost less

Kinetic Speed BumpWhat?

• The kinetic speed bump is its ability to generate its own electricity from cars that

travel on top of it

Benefits • speed bump at 5km/h is able to generate

2000 watts of electricity

Costs• Kinetic speed bump are more expensive

than traditional speed bumps but the electricity generated will over cover its costs

Stormwater ManagementRain Gardens

What?• rain gardens along the sidewalks that will

naturally filter runoff water as they require very little maintenance

Benefits• allows plants to retain and intercept rainfall by

taking up the water from the soil• regulates the flow of stormwater and naturally

filters it

Cost• cost effective method of capturing water from

the roads and slow the velocity of runoff

Stormwater ManagementCurb Extensions

What?• curb extensions are simply landscape areas along the

parking zones of roads that capture the storm-water

Cost• low costs and little maintenance

Stormwater ManagementCurb Extensions

Stormwater ManagementGreen Gutters

What?• Green gutters are very narrow, landscape systems along streets and are less than 3 feet wide and very shallow with little to no water

retention

Benefits• Help filter out pollutants and slow the flow

of water• Help provide a landscape buffer between

auto traffic and pedestrians

Cost• low costs and little maintenance

Financial Plan

Revenue model1% annual sale commission for

ReinvestmentAdvertising space kiosks, LCD screens,

Phone App, in Retail Branding Cost Reduction

Using Sustainable Materials

Tentative Timeline

Tentative Timeline

Conclusion

Thanks