Social Media from the “Inside Out”

Bobby Harris, CEOBlueGrace Logistics

www.mybluegrace.com/smc3

• 0-$80MM in 7 years, 100+ employees• 400% sales growth since 2009• Employee recruiting and retention key• Client satisfaction is paramount

About BlueGrace

• More than 1 Billion people use social networks• Facebook 850 Million People• Awareness of Facebook close to 100% • Average Facebook session 37 minutes• 400 million people use Facebook daily• More than 50% social network users are

connected to brands

Why Social?

• Market to your audience where they are• Forward thinking technology• Social is mobile/Mobile is social – Logistics both• Adapt or die• Increase effectiveness of all marketing efforts

Why Social?

Got Video?

YouTube

–More than 3 billion views per day– 48 hours of video uploaded

every minute–More video uploaded to YouTube

in one month than the three major US networks created in 60 yearsAs close as you can get to Face to Face

• Social Media is part of BlueGrace culture

• Employees encouraged to use social internally

• Improves employee morale/retention

• Reduces training expenses• Employee recruiting via

LinkedIn for Jobfair

Social Media “Inside”

Social Media “Out”

• Leverage and connect with partners

• Multiple Charitable causes/partners• Humane Society of TB• Humanize the BlueGrace brand• People buy from people

• UFC Sponsorship• Close Demographic match to client base• Broad Reach (1 Million+ fans on Twitter alone)

Social Media “Out”

• Increased Brand recognition• Improved external communication• Deeper client and partner relationships• New lead source for business development• Increased customer satisfaction

Social Media “Out”

• Total Web Traffic up 7% • Google Web Traffic Down 2.9% • Web traffic driven by Social Media up 105% • Traffic driven by Twitter up 60% • Traffic driven by Facebook up 33%• Traffic driven by LinkedIn up 289% • Social Media search/engage is replacing traditional Search• Adapt or Die

Social Business = ROI

Social Currency = Action = Revenue

• Having a: – Facebook page– Twitter account– LinkedIn profile– Blog

….Is NOT enough!

Don’t DO Social, BE Social !

Social is an extension of current marketing driving a larger business platform

Connect with us

Free Whitepaper

www.mybluegrace.com/SMC3

“The Top 10 Social Media Tips for Logistics”

*SMC3 attendees only