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Comparing the characteristics and outcomes of SMBs that confidently use IT to drive their business from Symantec™.
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SMB IT CONFIDENCE INDEXSMB IT CONFIDENCE INDEXComparing the characteristics and outcomes of SMBs that confidently use IT to drive their business
Report fewercyberattacks
Rate storage management
as easier
Report better storage utilization rates
Rate themselvesas more secure
45%58%
STRATEGYIT
LOREM IPSUM DOLOR
SIT AMET, ONS ECTET
UR ADIPISICING ELIT,
SED DO EIUSMOD
TEMPOR INCIDIDUNT
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LOREM IPSUM DOLOR
SIT AMET, ONS CT
ETUR ADIPISICING EL
IT, SED DO EIUSMOD
TEMPOR INCIDIDUNT
UT LABORE ET DOLORE
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1234 5678 9012
IT is more impactful on their core business objectives
These top-tier SMBs are more secure
They better manage computing complexity
1
2
Report shorter backup windows
Yet, their IT budgets are lower
Report losses from cyberattacks are lower
Outcomes for Top-Tier SMBs
Founder more likely to have large corporate experience
Invests in high-quality computing infrastructure
Uses IT strategically to move business forward
100
100
100
ONE HUNDRED DOLLARS
ONE HUNDRED DOLLARS
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Characteristics of Top-Tier SMBs
How Can You Be a Top-Tier SMB? Think Like a Founder!
3
7% lower overall7% lower overall
44%51% 36%51%
39%78%
44%83%
More likely to deploy advanced computing initiatives
34%78%
Top-Tier SMBs
Bottom-Tier SMBs
58% 12%
51% 13%
37% 10%
51%
Source: Symantec 2013 Global SMB Survey
Invest for value, not cost1
Make investments that provide the highest value over time as opposed to the cheapest price today
Keep your IT house in order3
Be sure to deploy robust data protection solutions such as multi-layered security and backup
Use IT strategically to address core business objectives
2
Match the right IT initiative to the business goal anddeploy advanced computing initiatives
