Smartstay NEIRA Webinar

CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.

HOW TO PROFIT FROM YOUR NEIRA APP

TOM O’ROURKEPresident & CEO of O’Rourke Hospitality

MELISSA CHASEBusiness Development Manager at O’Rourke Hospitality


OVERVIEW

1. Why is mobile important?

2. Benefits of NEIRA app

3. Expand your app

4. Your questions/thoughts


WHY IS IT IMPORTANT FOR INNS AND RESORTS TO HAVE A MOBILE STRATEGY?


= 70% INCREASE= 500% INCREASE


82% OF COMPANIES PLAN TO INCREASE MOBILE MARKETING INVESTMENT OVER THE NEXT 12 MONTHS

82% will increase mobile marketing

12% doesn’t know if they will increase mobile marketing

6% won’t increase mobile marketing

Source: http://blog.hubspot.com/blog/tabid/6307/bid/14281/33-of-Companies-Have-a-Mobile-Marketing-Strategy-New-Data.aspx


BENEFITS OF YOUR NEIRA APP


BENEFITS OF NEIRA APP

• Gateway to mobile channel




• Help travelers discover your inn or resort





• Benefit from NEIRA exposure





• Benefit from NEIRA exposure

• Reach a wider audience


INCREASE REVENUE AND OPEN A NEW MARKETING CHANNEL WITH YOUR OWN PROPERTY APP


THE NEIRA APP YOUR OWN PROPERTY APP

WELCOME PAGE

NEIRA NEWS


FEATURES

WELCOME PAGE


FEATURES

OFFERS PAGE MAKE A RESERVATION


FEATURES

OUT & ABOUT LIST VIEW


FEATURES

GALLERY VIEW IMAGE VIDEOS


FEATURES

INFORMATION DETAILS


FEATURES

NEWS


FEATURES

ADDITIONAL TAB(S) DETAILS


FEATURES

MULTILINGUAL


FEATURES


FEATURES

CONTENT MANAGEMENT SYSTEM


YOUR OWN PROPERTY APP

• Create your own branding – look & feel




• Instantly update your own content





• Connect with guests while on-property






• Marketing opportunities – increase revenue






• Marketing opportunities – increase revenue

• Increase brand loyalty


SUCCESS METRICS

Cheval Phoenix House London

952 Downloads

£35,000 Revenue ($51,066)

• Additional channel for revenue

• Excellent marketing tool

• Must have for any business

P H O E N I X H O U S E


SMARTSTAY PRICING

$180/ month$200 set-up feeTotal annual cost = $2,360

Additional features sold separately:

Multilingual | Google Analytics | Customized Welcome Page | RSS Feeds

Group app pricing available


STEPS TO GET AN APP FOR YOUR OWN INN OR RESORT

Step 1: Sign a contract




Step 2: Enter content




Step 2: Enter content

Step 3: Go live!


THANK YOU FOR ATTENDING!

Special Offer : 1st Month Free!

CONTACT: Melissa Chase

978.465.5955

[email protected]


WHAT ARE YOUR THOUGHTS? QUESTIONS?

Technology

Smartstay NEIRA Webinar