Smart Wi-Fi Offload For Continuity Of Experience – The True OTT Differentiator

Maveredis Rethink Birdstep & FOGG

Workshop

© Copyright 2014 Birdstep Technology ASA. All rights reserved.

SmartGrowth 2014

WiFi Offload : Key Trends

Caroline GabrielResearch Director

Maveredis Rethink

Copyright © Maravedis Inc 2014.


SmartGrowth 2014

“The biggest change will be one that

people won’t even realize has happened

– a whole new customer experience enabled by

ubiquitous mobile broadband access”

February 2014


SmartGrowth 2014

The need for multiple networksThe mobile data challenge


Operators must invest to handle 13fold rise in mobile data

With conventional technology, 4G capex will outrun revenue at least until 2017

LTE not enough on its own – a new way to build networks is needed with Wi-Fi and HetNet 2013 2014 2015 2016 2017 2018

0

20

40

60

80

100

120

140

160

180

200

Capacity investments Data revenues

$bn

Operator predicted capacity capex vs revenueSource: MOSA, MaRe survey 65 carriers

February 2014


SmartGrowth 2014

From offload to the full HetNetCarrier strategies and trends - MNOs

Copyright © Maravedis Inc 2014

www.maravedis-bwa.com

22% of new capacity comes from WiFi in 2013

Down to 20% in 2018 as carriers integrate WiFi in their own networks

75% of MNO small cells to integrate WiFi by 2018

Key MNO uses Data offload Differentiated QoS levels First step to small cell layer

(eg O2) Location and presence

% of new mobile data capacity MNOs expect to gain from various techniques in 2013 and 2018Source Maravedis-Rethink operator survey

New s

pect

rum

LTE u

pgra

des

Wi-F

i offl

oad

Small

cell

s inc

Wi-F

i

Flexibl

e ne

twor

ks

CoMP

0

5

10

15

20

25

30

35

2013 2018

% o

f ne

w c

apac

ity

February 2014


SmartGrowth 2014

Advances during 2013 make WiFi more viable in the carrier networkEnablers



Standards NGH Passpoint

Interoperability Work with 3GPP and

CableLabs Multimode devices proliferate Common core platforms

Development of integrated WiFi/cellular small cells

Evolution of device ecosystem New WiFi standards Deployment of small cells with integrated WiFi

Source:: Maravedis-Rethink RAN Service

2013 2014 2015 2016 2017 20180

5,000

10,000

15,000

20,000

25,000

30,000

35,000

142 5571,718

4,588

9,912

16,095

Wi-Fi/cellular Cellular only Total

,000

un

its

February 2014


SmartGrowth 2014

Rise of integrated networks will change economics of mobile operators

Convergence with Wi-Fi



Spectrum challenge Wi-Fi offload imperative New unlicensed options

Catalysts Integrated Wi-Fi LTE-A eg eICIC ‘5G Wi-FI’

February 2014


SmartGrowth 2014

8



www.linkedin.com/in/cgabriel

www.twitter.com/maravedis

MaravedisRethink

[email protected]

http://www.maravedis-bwa.comhttp://www.rethinkresearch.biz/

+44 207 450 1230

(514) 313-5656

Caroline Gabriel, Research Director


SmartGrowth 2014

Speaker Introduction

Lonnie SchillingCEO Birdstep Technology

Anders PålsCo-founder of FOGG


SmartGrowth 2014

In a perfect world…The Experience Continuity Concept


SmartGrowth 2014

A new offering with Experience Continuity


SmartGrowth 2014

What is more important to operators - Intelligent

Network Selection or Data Offload?

Which operators/service providers do you think

understand the value of Experience Continuity and

why?

What does "Always Smartest Connected" actually mean

for the user's device?

Beyond the HP example, what markets & customers

will benefit from the Birdstep/FOGG joint

solution?

Workshop Discussions


SmartGrowth 2014

Download our Whitepaper OTT Services & Intelligent Network Selection at www.birdstep.com


More Information?

Listen to us speaking at:WiFi Offload Summit in Johannesburg May 8th 2014

Listen to us speaking at:WiFi Offlload Summit in Palo Alto, USJune 18-19

Listen to our Webinar with Fierce Wireless : http://event.on24.com/r.htm?e=736548&s=1&k=5C9A41B8E8DB1131FFF599E618722C47