Smart Pad In 10 Months

2011.2.16mobizen

iPad Goes On Sale In April 3rd

15 Million iPad In Last Year

Yes, We Have Galaxy Tab, Too.

Motorola Xoom

0

50

100

150

200

19.5

54.8

103.4

154.2

15

64

101

134

15 30 4561

20102011

20122013

Gartner Display Bank 한국콘텐츠진흥원

Global Smart Pad Market Size

(Unit : Million)

0% 25% 50% 75% 100%

92%

87%

87%

74%

28%

16%

iPhone

Android Phone

iPad

Android Tablet

PlayBook

WebOS Tablet

‘Very Interested’ In Developing For Each Platform

- Source : IDC(2011.01)

2011년 주목해야 할 Connected Device

Smart Phone28.14%

Smart Pad60.17%

Internet TV8.23%

e-Book Reader2.60%

Other0.86%

http://www.mobizen.pe.kr/1038

Smart Pad Rush

Is It A Rich Echo System?

e-Book Players

#1. It Is A Luxury Goods

#2. Mobile? or PC?

#2. Mobile? or PC?

#2. Mobile? or PC?

#3. Different Usage

0% 10% 20% 30% 40%

37.7%

23.6%

11.5%

10.2%

17.0%

Web Surfing

E-mail & SNS

Video

Game

Others

iPad’s Major Usage

- Source : Business Insider

0%

10%

20%

30%

40%

22.0%

31.1%

36.2%

10.7%

DesktopLaptop

iPadSmart Phone

Device For Web Surfing

- Source : Business Insider

0%

9%

19%

28%

37%37.0%

34.7%

28.3%

Browser

Application

Reader

Method For Online News In iPad

- Source : Business Insider

Is Pad Web Necessary?

Is Pad Web Necessary?

#4. The Market Size Does Matter

#5. Local Color Is Important

#5. Local Color Is ImportantWeb Surfing1

E-Mail2

Application3

Video4

eBook5

-Source : Chang Wave

Web Surfing1

eBook2

E-Mail3

Video4

Game5

-Source : Macromill

Web Surfing1

Game2

Video3

eBook4

Magazine5

-Source : KT 경제경영연구소

Where Is The Chance?

Restructuring Based on Selection and Concentration

If You Are Big Brother

Web

Game

Video & Music

eBook

Revenue Shift Advertising To Virtual Good Sales$10

9

8

7

6

5

4

3

2

1

02009.9 10 11 12 2010.1 2 3 4 5 6 7 8 9

Advertising Revenue Virtual Good Sales - Source : Flurry

0% 25% 50% 75% 100%

88%

71%

5%

14%

7%

15%

2010. 06

2010. 12

Paid AppPaid App With In-App PurchasesFree App With In-App Purchases

iPad, Revenue Share By Monetization Type

- Source : Distimo

0%

15%

30%

45%

60%

40%

27% 27%30%

14%18%

6%

59%

43%42%

34%

26%26%

10%App Store Sales

AdvertisingIn-App Purchase

Brand LoyaltyMobile Commerce

SaasCoupon

2010 2011

Business Model Ranking

- Source : IDC

Use The Value Chain

Use The Value Chain

Use The Value Chain

Use The Value Chain

25% of Smart Pad Will Be Bought By Enterprises.

N-Screen Strategy

Online Is Not Stand-Aline Activity.

66% Of User Do Multi-Tasking In Online.

Creation 77%, Transaction 74%, Information 73%

- Source : Microsoft

http://www.mobizen.pe.kr@mobizenpekr

Thanks For Listening.