Smart devices have reformed the way people network and connect. There is an infinite variety of

Applications currently for regulating almost every aspect of life. The direction currently is to

create applications for internal users as well as customers. There is a rush over businesses to

engage, hold and facilitate all type of customers through mobile Apps delivered through various

platforms.

However this task is not as simple as it sounds. Developers have to face multiple challenges

today. As there are numerous technologies, distributed networks and environments which are a

quite a mix of old as well as new, the job becomes appalling for the developers. As the

programmers need to redesign Apps for a growing number of smartphones as well, often IT

firms and programmers fall into some common situations while making the Apps which must be

avoided at all costs.

Below are the points to be contemplated during designing an App:

1. User experience - A tablet or smartphone is necessarily different from a desktop

computer. As the screen size is quite shorter and processing speed limited, just replicating

the user interface as it is from desktop to smart phone will not be a good idea for any

App. The application needs to be re-designed and studied specifically for the handheld

devices. There are also certain features like GPS, touch-screen, handheld camera, etc. that

a mobile App developer can take advantage on while conceptualizing the App.

2. Create a real value add for the customer/user - A mobile App makes it quite easy for

any brand to reach its maximum potential or existing users all the time. It will also allow

for distinct communication between the brand and its customers. Consider if we try to

create an App that is definite and acts as a solution to the challenges that customers may

be facing this App with notable benefits and features will find more customers and will

add much value to deliver.

3. Integrate with other useful Apps - There are a lot of effective applications like traffic

updates, social media feeds, mapping available today. Businesses should try to merge

their apps with these existing Apps more suitable and engaging to the customers. A rich

application with benefits like coupons, games, and media can quite enhance the user

experience as a whole.

4. Focus on each platform - A lot of app programmers try taking the easy way out by

designing the same App for different platforms assuming no distinction is required. This

advent does not work just by mere extending the same interface and design to different

platforms which will definitely curb the user experience. For an excellent experience it

is necessary that different platforms are given the attention to detail while designing.

Mobile App development is quite flexible in nature. While developing an App it is always a

good practice to get endless feedback from the market users and do positive iterations to meet the

customer needs well once the application is launched.