SMALL?MEDIUM?

GREAT!

2 F-SECURE SMALL AND MIDSIZE BUSINESS WHITE PAPER

A NEW WORLD FOR BUSINESS

Driven by innovation, power of ideas and an en-trepreneurial spirit, today’s world is all about the multitude of companies that fall under the size of 250 employees. Small and midsize companies drive global economy, accounting for 99% of all global enterprises and two thirds of employment. There are currently over 203 million SMBs world-wide, and with the number of companies and em-ployees on a steady rise. Digital attacks target-ed at the smaller end of business are also on the rise, which means that the need for protection de-signed specifically for SMBs is imminent.

Small and midsize businesses also drive the shift of business into the digital era. We live in a col-laborations world where companies extend be-yond the office, move mobile and shift towards the cloud. Closely knitted with personal use of technology, the BYO trends blur the line between work and leisure, and more and more people work whenever work presents itself.

Agile organizations and employees know and expect to BYOD (Bring your own device) & BYOA (Bring your own application), collaborate and share company assets in the cloud, set up office on the go, and want privacy with their security.

Increasing information, connections and the range of devices has indelible effects on the way we work. In 2014, half of all small and mid-size companies were already using cloud ser-vices, over 40% deployed mobile technology in their everyday work, and one-third were planning to invest heavily in mobility. Companies sport a broadening device fleet, with SMB tablet use ris-ing threefold every two years since 2010. Work has gone virtual, scattered and on the move.

SMBs use the virtualized world to market, and bet-ter engage and serve their customers. To function optimized, they need effortless, affordable and centralized services.

This is the new small and midsize business reality.

84 % of small business owners say mobile tech-nology has affected their business positively78 % say they use a mobile device to access work-related information while away from the of-fice or computer71 % require technology that enables their em-ployees to work anywhere at any time

84 %78 %71 %

F-SECURE SMALL AND MIDSIZE BUSINESS WHITE PAPER 3

SMALL & MIDSIZE COMPANIES ADD UP TO 203 MILLION

FIRMS & 1.3 BILLION WORKERS WORLDWIDE

1500 SMBS PER 1 BIG BUSINESS

In the USA alone over 50 % of the working population work in SMBs. There are 1500 SMBs for every big enterprise.

4 F-SECURE SMALL AND MIDSIZE BUSINESS WHITE PAPER

EVEN SMALL AND MIDSIZE BUSINESSES ARE BIG BUSINESS

We recognize the volume in small and midsize businesses. The future is entrepreneurial. A uni-verse of possibilities opens in-between a small one-man business and multi-faceted corporate infrastructures. Our business together is aimed at a world of collaboration: all connected, work-ing together seamlessly in the cloud. In this future there’s one thing certain: everyone needs protec-tion.

Focused, we see that small and midsize companies are the future for the digital protection busi-ness. Largely under- or unprotected, they are the digital villain’s dream. Together with our part-ner network, F-Secure stands in the vanguard and leads the front to switch on freedom.

It’s a business with a huge potential.

42 % SMBs have deployed mobile technology

54 % check emails & texts

OF THE 68 %

24 % use mobile devices everyday for business

9 % prefer mobile

33 % plan to buy more

17 % say emails come faster in mobile

68 % use mobile devices while working on a desktop

7 % get alerts

F-SECURE SMALL AND MIDSIZE BUSINESS WHITE PAPER 5

6 F-SECURE SMALL AND MIDSIZE BUSINESS WHITE PAPER

EVERY BUSINESS IS A DIGITAL BUSINESS

Rise of social networking has put new life into work collaboration. Co-operation, which used to be a cobweb of endless emails, set piece meetings and arduous scheduling, is fast developing into ac-tive realtime working together in the cloud, set-ting up office wherever you are and active co-cre-ation with social collaborative apps. Business is all about agility, accessibility and continuous collabo-rative, startup mentality.

With collaboration, physical and virtual workplac-es are becoming increasingly dynamic. Agile, pop-up offices appear wherever modern workers open their devices—be it office, home, or on the go. Workspaces are designed to optimize interac-tions and to enable uninterrupted, realtime flow of information across organizations.

Modern small and midsize business is built around this social workflow. The adoption of cloud is en-abling work teams to edit, comment and review company assets simultaneously. Knowledge is be-coming networked, with effortless co-creation, sharing and accessibility the key in getting most out of your workforce.

CLOUD BASED SERVICES USED BY SMBs TABLET ADOPTION BY SMBs SMBs IN THE CLOUD

200914 %

20109 %

201020 %

201115 %

201130 %

201350 %

68 % of SMBs are spending more on cloud70 % want to know where their data is stored50 % say cloud is increasingly vital to business72 % use less time managing security with cloud

201234 %

F-SECURE SMALL AND MIDSIZE BUSINESS WHITE PAPER 7

CONNECTING THE DOTS FOR THE ENTREPRENEURIAL FUTURE

In this reality, even a small company can make a huge mark. Scattered, nomadic, and at the same time intertwined and more closely connected to the home base than ever, mobile workers are the soul of your company. Optimizing secure cloud and mobile security solutions for a fragmented, mobile workforce is of utmost importance—it en-sures your company concentrates on what mat-ters: the business.

Keeping the entire organization seamlessly con-nected, up-to-date and continuously in access to all information and apps is the foundation for a prolific business. Productivity and dynamic busi-ness growth requires services that understand and grow with business. This is why we’ve built our small and midsize business offering to answer to the real needs on modern companies.

SMBs USING APPS WHO USES MOBILE APPS EVERYDAY FOR BUSINESS PURPOSES

201146 %

2012 53 %

201364 %

62 % Generation Y58 % Generation X27 % Age 67+

8 F-SECURE SMALL AND MIDSIZE BUSINESS WHITE PAPER

EVEN SMALL BUSINESSES HAVE BIG SECRETS

We speak the language of your customers. In the cloud age, small is beautiful in both business and services. The world uses apps, not applications. What’s happened to our personal pods and pads, is also happening to the way we do business. To-day’s digital security services need to be compact, accessible and made for real needs.

People expect easy access and hands-on control, but also want to know that there is power behind the streamlined design. No jargon, only value.

This is where F-Secure steps in.

Instead of just traditional gray guard-dog securi-ty, we fight for security and privacy for the mod-ern mobile business.

We’re starting a movement to make work acces-sible, security effortless and interaction count.

Let’s speak the language of our customers, un-derstand their needs and meet them. Let’s listen, guide and give direction. Let’s be the cloud age expert.

Let’s make all the pieces click for business.

Top BYOD security concerns1. Unauthorized access to network2. Access to sensitive data3. Malware4. Unauthorized access to personal data5. Password safety

77 % of cybercrime is targeted at small and mid-size business64 % of small and midsize business do not have a security policy58 % don’t see cyber attacks as a significant risk

77 %64 %58 %

F-SECURE SMALL AND MIDSIZE BUSINESS WHITE PAPER 9

WE DESIGN NO-BRAINER

SECURITY AND PRIVACY

FOR SMALL AND MIDSIZE

BUSINESS

10 F-SECURE SMALL AND MIDSIZE BUSINESS WHITE PAPER

PROTECTION SERVICE FOR BUSINESS

Protection Service for Business brings cloud age to small and midsize business safety. Our flag-ship solution for the business segment, the bun-dle combines total security with the best in priva-cy, in a business smart package. We have wrapped in everything a modern company needs—securi-ty, updates & services—for streamlined business on the go.

Protection Service for Business is the easy way to deliver digital protection to businesses. Ready for sales and for use, it’s built specifically for the needs of our most important target business.

Protection Service for Business includes Freedome for Business.

Freedome gets your business working private, anonymous and safe on the go.

F-SECURE SMALL AND MIDSIZE BUSINESS WHITE PAPER 11

BUILT TO MAXIMIZE BUSINESS AND MINIMIZE EFFORT:

WORK WITH THE BEST SECURITY IN THE WORLD.

WORK WITH THE EASIEST WAY TO DELIVER SECURITY.

WORK FOR MORE BUSINESS WITH LESS MANUAL ROUTINES.

WORK WITH THE BEST SUPPORT EVERY STEP OF THE WAY.

12 F-SECURE SMALL AND MIDSIZE BUSINESS WHITE PAPER

LOOK TO THE FUTURE

83 % Email & calendar 63 % Web/internet 51 % Social media 44 % Document creation 31 % Cloud computing 27 % Mobile payments 25 % Security

2015

83 %63 %51 %44 %31 %27 %25 %

2013WHAT DIGITAL SERVICES AND APPS SMBS CURRENTLY USE FOR BUSINESS

BETWEEN 2013 AND 2015 THE NUMBER OF SMALL COMPANIES WILL TRIPLE.

AT THE SAME TIME MOBILE USE AMONG SMBS IS IN RAPID RISE, DRIVEN BY TABLET SALES UP 68%, ACCOUNTING TO 200 MIL-LION IN 2013.

By 2020, 9/10 PEOPLE WILL OWN SMART-PHONES. MOST WILL ALSO OWN WEAR-ABLE TECHNOLOGY. THE INTERNET OF EVERYTHING IS ESTIMATED TO REACH 200 BILLION.

+68 %200

BILLION

F-SECURE SMALL AND MIDSIZE BUSINESS WHITE PAPER 13 F-SECURE SMALL AND MIDSIZE BUSINESS WHITE PAPER 13

JOIN THE MOVEMENTSWITCH ON FREEDOM

Sources: Sage / Manta / Rocket Lawyer / Digium / Accenture / FireEye / GLG Gartner / Mashable / Microsoft / Huffington Post / Vala Asfhar / IDC / PGi / IDG

www.f-secure.com