Embed Size (px)
Citation preview
Name: Rapelli Sai Rohit
College: CVR College Of Engineering, Hyderabad
Year/Semester: 3/2 Branch: CSE
E-mail: [email protected]
Twitter Id: @imRohu
#m
phasis in
tern
ship
2Earlier, we have mainframe wave in seventies the mini computers in the eighties and internet revolution in nineties and early millennium.Each of these ways of computing has exponential increases in business productivity ROI as organisations leverage the power of technology.
INTRODUCTION
3
We believe this new way is what we are calling the SMAC technology and encompasses the combined use of social mobile analysis & cloud technologies.
#m
phasis in
tern
ship
#m
phasis in
tern
ship
4Marketers conceptualized these 4 technologies as a SMAC Stack, these will drive :
1.High customer engagement
2.Greater innovation and
3.Exponential growth oppurtunitiesnot unlike seen by early adopters in pc and internet revolutions.
TRENDS
#m
phasis in
tern
ship
5TRENDS
#m
phasis in
tern
ship
6INTEREST AREAS1.Retailers are developing SMAC STACK to combine the best of virtual and retail shopping experiences.
2.Netflix,the movie/entertainment game-changer uses advanced analytics and elaborate algorithms & integrating Social networks to recommend films tailored to you, improved number of users.
3.Payments made through NFC rather than using DC/CC improved transaction related issues.
4.Analytics can be collected through a variety of channels, from social sites to transactions to filed tickets, IT departments can parse this big data to determine what needs to be improved company-wide.
5. Every employee carrying their own laptop/mobile, analytics can help calculate risk exposure/accidents while travelling by using.
6.Using of Cloud based services(SMAC) in hospitals minimize the no of visitings of patients by delivering full reports to their mobiles.
All of these are smarter marketing stratergies to improve business.
If I were given internship, I would work on these above stratergies integrating SMAC-STACK technology which therby improves marketing sales.
7The Internet is so big, so powerful and pointless that for some people it is a complete substitute for life.Andrew Brown
THANK YOU
#m
phasis in
tern
ship
