SlideShare for Gov Agencies & Non Profits

Rashmi Sinha, SlideShare

On Twitter: #slidesharenp

What is SlideShare?

World’s largest community for sharing presentations

Who is on SlideShare?

• Millions of professionals visit to research topics, e.g., social media, marketing, education, IT, software, health, medicine.

• 50,000 slideshows uploaded weekly

• Average time on site = 8 minutes

• Average of 20 slides viewed per visit

By the numbers*

‣273rd most

popular site on

the Internet

‣31 mm unique

visitors/ month

‣80mm pages

viewed/ month

*Quantcast – May 2010

**SlideShare User Survey Fall 2009

Why Share?

• Send links to large files (instead of email)

• Embed in your blog or website

• Post to Facebook, Twitter

From Padmasree: CTO of Cisco

From US Navy

PARC Slides and videos in one place

New! Professional videos

How to use SlideShare

Upload all your content

Create new content or repurpose archived content

• Presentations

• Videos

• Webinars

• Case Studies

• White Papers

• Brochures

Spread the Word

• Post links to Twitter, Facebook, Google Buzz or Delicious

• Email your friends

• Embed in blogs

• Get the ball rolling

Help your content go viralPopular users encourage their Twitter followers to retweet, or reshare

They engage people in discussions about content

Answer comments

Thank people who favorite

Rank high for your keywords in search (SEO Value)

Over half of traffic comes to SlideShare through a search for information on a business or technology related topic

Go where your clients are researching solutions to their problems!

Leverage LinkedIn• Use SlideShare

App to showcase your content on your LinkedIn profile

• Find content from your LinkedIn network

• Favorite presentations

Connect with Influencers

• Engage with the SlideShare community

• Favorite and comment on other’s content

• Subscribe to other people. They may subscribe to you, driving views

• If your content gets a lot of views & favorites it could be featured on the homepage

Capture Leads on SlideShare

• Use LeadShare to capture leads on all content uploaded to SlideShare

• Customizable form

• Works on embeds

• More later in presentation

SlideShare.net/Channels

A Channel is a social microsite for your content & branding within the SlideShare community

Quick tips for getting popular

• Use a catchy title

• Use a striking first slide

• Start the ball rolling for sharing (be first to share on LinkedIn, Twitter, Facebook)

• Reply to comments

• Thank anyone who favorites

• Encourage people to follow you on SlideShare

How to measure success

• Views – on site, on embeds

• Engagement metrics: Favorites, Comments, Downloads, Shares

• Viral Metrics: Shares on Facebook, Tweets, Other Social Metrics

Case Study: How Whitehouse uses SlideShare

The White House channel

On Facebook

Document on Facebook

On Twitter

On the White House Blog

Gov Copyright

Multiple Languages

Text for each language

SlideShare Gov Pack: For Gov / Public Agencies

• Special TOS

• No ads

• Gov Copyright

• Customized look & feel

• Customized categories

Best practices: State of Utah

Best Practices: US Navy

Find me at www.slideshare.net/rashmi

http://twitter.com/rashmi

rashmi@slideshare.com