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Chris Bucci, Abri Harrison, Jody Marvin, and Audrey Triche
September 16, 2013PSY 390
Amy Hennings
B. F. Skinner and William K. Estes
B. F. Skinner and William K. Estes
A. Contributions Skinner: Operant Conditioning Estes: Stimulus Statistical TheoryB. Models Skinner: Radical Behaviorism Estes: Markov Model of LearningC. Major Concepts Skinner: Type R (Response) Conditioning Estes: Response Outcome (R – O)D. Today’s Relevancy Skinner: Behavior Analysis Estes: Statistical Mathematics
Burrhus Frederic Skinner
- Operant Conditioning- Reinforcement- The Skinner Box- Schedule of
Reinforcement
B.F. Skinner picture, retrieved from http://www.nndb.com/people/297/000022231/
Radical Behaviorism: Type R Conditioning
Shaping: Differential Reinforcement and Successive Approximation
Primary and Negative Reinforcements
Schedules of Reinforcement
Programmed Learning: Behavioral Technology
Skinner: Major Theoretical Concepts
Behavioral Economics
Behavior Modification
CONPAAD: Conjugate Programmed Analysis of Advertising
Computer Based Learning
Skinner: Modern-day Relevancy
Behavioral Analysis
Behavioral Economics
Advertising Effectiveness
Aggression and Media
Computer Based Learning
Skinner: Modern-day Relevancy
Models Associated with B.F. Skinner
Operate ConditioningRadical Behaviorism
Image from https://wikispaces.psu.edu/display/PSYCH484/3.+Reinforcement+Theory
William K. Estes
- Stimulus Sampling Theory- Probability Matching- Markov Process
Picture of William K. Estes retrieved from http://www.psychologicalscience.org/index.php/publications/observer/2011/november-11/remembering-william-k-estes.html
Response Outcome Theory: R – O
Probability Matching: Subjects Predicting
State of the System
Pair-association Learning
Learning to Learn: Learning Sets
Estes: Theoretical Concepts
SST: Mathematical Models of Memory
Learning to Learn: School Reform
Introduction to Depreciation
Goals Influence Behavior
Memory and Advertisement
Estes: Modern-day Relevancy
Markov Model of LearningScanning Model of Decision MakingArray Model
Models Associated with W.K. Estes
Image from http://iveronicawalsh.files.wordpress.com/2010/08/bluesparklebrain.jpg
B. F. Skinner adopted and developed the scientific philosophy known as radical behaviorism. This scientific orientation rejects scientific language and interpretations that refer to mentalistic events. In contrast, W. K. Estes built a statistical sample system that led to the development of quantitative cognitive science. At this stage of knowledge about the nature of learning both approaches are necessary.
Conclusion
References
Boeree, Dr. G. C. (2006). B.F Skinner. Retrieved from http://webspace.ship.edu/cgboer/skinner.html
Baum, W. M. (2011, January). What is radical behaviorism? A Review of Jay Moore's Conceptual Foundations of Radical Behaviorism. NCBI, 95((1)), 119-126.
Green, E. & Kemeny, J. (2002). The matching principle revisited. The Psychological Record ISSN: 0033-2933, 52 (3).
Estes, W. K. (1972). Memory and conditioning. In E. J. McGuigan & D. B. Lumsden (Eds.). Contemporary Approaches to conditioning and learning. Psychological Review, 67, 207-223
Estes, W. K. (1950). Toward a statistical theory of learning. Psychological Review, 57, 94-107.
Heiman, M. (2013). Learning to learn: A breakthrough in learning. Retrieved on September 19, 2013 from http://learningtolearn.com/whoweare.html
References
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Olson, M.H. & Hergenhahn, B.R. (2013). An introduction to theories of learning. (9th Ed.). Upper Saddle River, NJ: Pearson. Retrieved from University of Phoenix.
Peter J., Paul, N., Walter R. (2011). A clarification and extension of operant
conditioning principles in marketing. Journal of Marketing. 46/3 102-107
Winters, L. & Wallace, W. (1970). On operant conditioning techniques. Journal of Advertising Research. 9(2), 40-45. Retrieved on September 21, 2013 from http//:search.ebscohost.com.ezproxy.apollolibrary.com/
Montague, R. and Berns, G., 2002. Neural economics and the biological substrates of valuation. Neuron, 36: 265–284. Retrieved from http://www.biomedsearch.com/article/matching-principle-revisited/89397973.html