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7 May 2015 S3908-P-674 v0.1
Commercially Confidential
Skincare Packaging InnovationPackaging and dispensing systems for ‘intelligent’ delivery
Peter Luebcke
InCosmetics 2015
7 May 2015 S3908-P-674 v0.12Commercially Confidential
WHO WE ARE
A world leader in technology and product innovation
Over 450 engineers, designers, scientists, and consultants
The majority of our business is fee-for-service product development
70% of our work is repeat business – our team members become trusted partners for our clients
Boston, MA
Cambridge, UK
Singapore
7 May 2015 S3908-P-674 v0.14Commercially Confidential
WHO WE WORK FOR
We have worked with many clients in diverse, high volume markets including consumer goods, consumer electronics, diagnostics and drug delivery
7 May 2015 S3908-P-674 v0.15Commercially Confidential
CAPABILITY
Wireless TransportDefence & Security Consumer IndustrialEfficient
EnergyHealthcare & MedTech
InnovationWireless Standards
Precisionmechanics
MaterialsScience
High VolumeElectronics
Optics & sensors
Fluidics and CFD
Custom RF
Novel Devices
Dispensing
Packaging
DSP
User-focusedIndustrial Design Rapid high-volume Product Development Independent New Product
Introduction
Project Management Systems
Innovation Wireless Standards
High VolumeElectronics
Algorithms
User-focusedIndustrial Design
Rapid high-volume Product Development
Project Management Systems
Consumer
We work across a range of industries and so have both market specific knowledge and technical depth, backed by robust processes and systems
7 May 2015 S3908-P-674 v0.16Commercially Confidential
INTELLECTUAL PROPERTY
We have assigned over 3000 patents to our clients
7 May 2015 S3908-P-674 v0.111Commercially Confidential
IN-HOUSE MECHANICAL PROTOTYPING AND FABRICATION FACILITIES
7 May 2015 S3908-P-674 v0.112Commercially Confidential
IN-HOUSE SURFACE-MOUNT PCB ASSEMBLY, SECONDARY ASSEMBLY AND RE-WORK STATIONS
7 May 2015 S3908-P-674 v0.114Commercially Confidential
CX follows your consumer journey from first encounter to final use
7 May 2015 S3908-P-674 v0.115Commercially Confidential
During that journey your consumer will not only encounter DESIRE
7 May 2015 S3908-P-674 v0.117Commercially Confidential
We consider where Desire and Friction occurs on your consumer’s journey
Positive Brand
Poor Styling
Uncomfortable
Life too short
Good advertising
Good Results
7 May 2015 S3908-P-674 v0.118Commercially Confidential
OUR MARKETS: CONSUMER
Our consumer business specializes in delivering technology based solutions that delight consumers
Our consumer business includes our work in wellness and personal care.
We deliver…
Personalisation
Home-use devices
‘Connected’ products & servicesNovel packaging &
dispense
7 May 2015 S3908-P-674 v0.119Commercially Confidential
CAPABILITY
Consumable delivery capability
Extensive experience of consumables, packaging, appliance and consumable/durable ‘system’ development
– Liquids, slurries, aerosols, foams, powders, sprays…
We have worked across numerous markets and products:– Novel soft drinks and alcoholic dispensing systems– Novel brewing systems for tea and coffee– Cosmetic and personal care devices– Drug delivery devices (e.g. inhalers, transdermal)– Sprays and aerosol products
We understand relevant subjects such as: rheology, flow, formulation stability, hydration and wetting.
This enables us to work seamlessly with your formulation team
7 May 2015 S3908-P-674 v0.121Commercially Confidential
From medical-to-skincare …. a natural evolution ….
A package’s delivery system always matters, and this is even more apparent in the
skincare category. Brands have been working with suppliers to develop skincare
packages that will give consumers the most effective, enjoyable and convenient
experience when using a product. “Consumer concern with skin, always high, has
now been boosted immeasurably by product innovation.” This includes the increase
in “medicalized” skincare products, as well as high-tech devices.
(Diagonal Reports, Global Skincare: Consumer Behavior/Regimes and Market Report 2015)
7 May 2015 S3908-P-674 v0.122Commercially Confidential
EXAMPLE – MEDICAL PRODUCT PACKAGING
Packaging and system design for
Inhalation therapy kit for Cystic Fibrosis (CF)
Designed to simplify the treatment regime and create a positive user experience
7 May 2015 S3908-P-674 v0.123Commercially Confidential
DRUG DELIVERY
Inspiration from our Drug Delivery team brings expertise from injection, infusion, inhalation, and transdermal products into cosmetic products
Injection & Infusion
PFS, Autoinjectors, Reconstitution, Needle Free,
Infusion Pumps, Connected Devices
Transdermal
Active transdermal
Inhalation
DPI, MDI, Nasal, Nebulizers, Active Devices, Connected
Devices
7 May 2015 S3908-P-674 v0.124Commercially Confidential
CAPABILITY
Experience across different technology and energy modalities
We have decades of experience in the following areas:
1. Therapeutic and diagnostic devices
2. Wearable technology
3. Optics
4. Ultrasound
5. Radio frequency
6. Flexible and ultra-thin electronics
7. Dispensing
8. How energy modalities can have synergistic effects with formulations
7 May 2015 S3908-P-674 v0.125Commercially Confidential
Different energy modalities for skincare ‘delivery’ applications
Therapeutic Benefit
SensorialTransdermal
DeliveryActivation/ Release
Dispensing/ Dispersal
Ultrasound/ sonophoresis
Light
Radio Frequency
Vibration
Electrical/ iontophoresis
Heating
Synergy with topical formulations
7 May 2015 S3908-P-674 v0.128Commercially Confidential
PROJECT EXAMPLE: HIGH VOLUME LOW COST DIAGNOSTICS
High volume OTC diagnostic devices
We designed 2 similar products to meet different market requirements in EU and US
The Persona™ was taken from lab chemistry to launch, achieving radical cost reduction due to understanding of fundamentals delivering laboratory level performance in a handheld device
Smart engineering included low cost optical array, electronics and sensor ASIC design
ClearBlue™ was the world’s first digital pregnancy test and both products are still sold worldwide
7 May 2015 S3908-P-674 v0.129Commercially Confidential
We cover the skills required to develop multidisciplinary devices
Electronics and Software
Packaging
Immunochemistry
Fluidics
Optics Design for Manufacture
HumanFactors
7 May 2015 S3908-P-674 v0.130Commercially Confidential
OPTICAL DESIGN FOR MANUFACTURE
Moulded Optics
Moulded optics advantages:
– High volume production
– Low cost
– Reproducibility
Design experience:
– Lenses
– Light guides
– Passive illumination
Process optimisation:
– Analytical tolerance modelling
– Image processing to measure shrinkage
– Laser studies of surface and material quality
7 May 2015 S3908-P-674 v0.131Commercially Confidential
piOnaProgesterone Autoinjector
INDUSTRIAL DESIGN AND HUMAN FACTORS ENGINEERING: EXAMPLE PROJECTS
Innovative progesterone autoinjector Used for sustaining pregnancy Difficult to inject due to high viscosity Controlled heating lowers this viscosity Warmed liquid reduces pain Human factors and design maximises ease of use
7 May 2015 S3908-P-674 v0.132Commercially Confidential
PROJECT EXAMPLE – COMMUNICATIONS & USER EXPERIENCE
Battery-less connected injection pen & integrated diabetes management app
Smart injection pen records dose value and transmits data to a smart phone
Electronics are powered by harvesting energy rather than a battery
Proprietary caseworks design enables energy harvesting from normal user actions viz. cap removal and replacement
– No additional steps required
App receives data from wireless glucose meters, activity monitors and insulin pens
Diet/ food intake inputs
Ability to integrate & analyse all data to provide customised actionable instructions, education & context based advice
7 May 2015 S3908-P-674 v0.133Commercially Confidential
ENERGY HARVESTING FROM PACKAGING
Kico Pen video http://www.cambridgeconsultants.com/media/press-releases/simplifying-life-diabetes
7 May 2015 S3908-P-674 v0.134Commercially Confidential
Inspiration from the food & beverage industry
7 May 2015 S3908-P-674 v0.135Commercially Confidential
DE Master Blenders 1753 wanted to develop a new coffee system – a bean to cup machine with bean canisters.
The proprietary bean canisters allow bean varieties to be changed every drink, and keep the beans sealed when not in use.
The interface between the canisters and the machines is protected.
The canister includes an anti-refill system to maintain the commercial feasibility of the system.
A new concept in coffee systems
PROJECT EXAMPLE
7 May 2015 S3908-P-674 v0.137Commercially Confidential
PROJECT EXAMPLE
Speciality or craft beers are seeing significant growth in popularity
We took a Science Led Innovation approach to understand how we could build on the traditional “dry hopping” process in a more convenient and engaging way to existing systems like the Hop Rocket and Randall
The system we have created uses pressure to extract aroma and flavour from real hops to add to the base beer
Consumer are able to select which hop type and the level to which they are added
This is built on espresso technology
For more information see http://www.cambridgeconsultants.com/media/press-releases/beer-gets-barista-touch-2
Hoppier
Personalisation on tap
7 May 2015 S3908-P-674 v0.138Commercially Confidential
PROJECT EXAMPLE – Integrating the old into the innovative
T EXAMPLE
Invented technology to continuously deliver frozen cocktails in a cost effective way
Combined analytical techniques and our innovation processes to quickly come to an optimised solution
Integrated that technology with standard chiller units and produced first batch for consumer trials
With the design transferred to manufacturing partner, the machines are being rolled out across Europe
“If we don’t have the capability, we know there’s a man who can, and here he is – Cambridge Consultants” Mark Harrison - Packaging and Dispense Innovations Director – Diageo
Frozen drinks on tap
7 May 2015 S3908-P-674 v0.140Commercially Confidential
PROJECT EXAMPLE – Packaging and Device co-development
Identified potential for using electrostatic technology as a makeup applicator
We developed the core technology for the product implementation and delivered a proof of concept demonstrator
The resulting product generated $10 million sales in the first month and helped create a $400 million business
“The Air Touch product was a critical initiative in this business whose objective is to meet the needs of the highly discerning consumer.” Rowena Pullan, Director – Research & Development, Proctor & Gamble
Technology-driven innovation
7 May 2015 S3908-P-674 v0.141Commercially Confidential
Key features
Small motor delivers crème to tip for launch Transformer takes 3V lithium battery up to 15,000V Conductor transfers charge directly into crème Conducting button completes circuit
PROJECT EXAMPLE
7 May 2015 S3908-P-674 v0.142Commercially Confidential
“For some tough jobs, if we went anywhere else, it would take longer and the results would be lower quality”
Charles Cook, Philips Consumer Lifestyle.
PROJECT EXAMPLE – Structured Idea Management
Inventing the consumable-durable
We ran a Structured Idea Management process for Philips to identify a new product concept
The lead idea was a consumable-durable product combination
This was driven by a combination of technical talent and stakeholder insight
We designed the interface to protect it from competition
Enabled client to achieve $55M in sales during first year of launch
7 May 2015 S3908-P-674 v0.143Commercially Confidential
NOVEL FOAMING SYSTEM
We developed a novel low-cost foaming mechanism that can be incorporated into a standard aerosol system. Benefits include:
– High quality foam (<50m bubbles, 95% gas phase)– lower pressures (<2 bar) allow use of PET packaging– Air or nitrogen as a propellant (no VOCs)
The device can combine aqueous and lipid phases to create emulsions on demand with sub-micron droplet sizes
– Oil-in-water, water in oil systems of varying ratios– Lower surfactant concentrations needed
Single phase solutions or emulsions can be foamed– E.g. shaving foams, topical skincare, suncare
– High solids loading can be achieved (e.g. 10% w/w TiO2)
The mechanism can be incorporated in appliances and due to the low pressures required, foams can be generated with hand pressure
– E.g. shaving foams, topical skincare, suncare
– High solids loading can be achieved (e.g. 10% w/w TiO2)
100 microns
Foamed emulsionsEmulsions Appliances
7 May 2015 S3908-P-674 v0.144Commercially Confidential
INNOVATIVE PACKAGING & DISPENSING
Innovative Packaging & Dispensing
7 May 2015 S3908-P-674 v0.145Commercially Confidential
Concept Generation
Foamer + ‘Clarisonic’ style combination
7 May 2015 S3908-P-674 v0.146Commercially Confidential
MODELLING AND EXPERIMENTAL CAPABILITY
Characterisation of Sprays, Droplets & Liquids
MODELLING AND EXPERIMENTAL CAPABILITY1
.08
9
1.4
02
1.8
04
2.3
23
2.9
9
3.8
48
4.9
53
6.3
76
8.2
07
10
.56
4
13
.59
8
17
.50
3
22
.53
29
.00
1 run 1
0
0.5
1
1.5
2
2.5
3
pe
rce
nta
ge
by
vo
lum
e
Size (um)
Wisp Air Freshener run 1
run 2
run 3
HIGH-SPEED IMAGINGDROPLET SIZE CHARACTERISATION
7 May 2015 S3908-P-674 v0.147Commercially Confidential
CASE STUDIES
Examples of nebulising systems
Hydrodynamic sprayers Ink-jet printing systems Ultrasonic atomisers Piezo-electric nebulisers Electrostatic sprayers
Average droplet velocity (ms-1)
Mo
no
dis
pe
rsit
y
narrow
wide
0.001 0.01 0.1 1 10
Ink-jet printingsystems
Electrostaticsprayer
Piezo-electricnebuliser
Ultrasonicatomiser
Hydrodynamicsprayers
Acousticdropletejection
Carrier gas required
7 May 2015 S3908-P-674 v0.148Commercially Confidential
NOVEL MECHANISM FOR CREATING SPRAYS – VORTIK
Novel mechanism for creating sprays - Vortik
VORTIK RE-WRITES THE RULESOF SPRAYING
7 May 2015 S3908-P-674 v0.149Commercially Confidential
WHAT ISSUES DO YOU ENCOUNTER WITH SPRAYS?
NOVEL MECHANISM FOR CREATING SPRAYS – VORTIK
7 May 2015 S3908-P-674 v0.150Commercially Confidential
Conventional sprays…
A conventional nozzle generates spray directly at the nozzle
This results in a fixed interaction between the flow rate, particle size and can pressure
CONVENTIONAL SPRAYS…
7 May 2015 S3908-P-674 v0.151Commercially Confidential
…….but with Vortik
Cyclone diameter and absolute pressure controls flow rate
Pressure ratios determine particle size distribution
These can be independently controlled
Larger feed channels allow thicker liquids to be sprayed
Vortik can shift the particle size distribution both larger and smaller than conventional sprays
…BUT WITH VORTIK
7 May 2015 S3908-P-674 v0.152Commercially Confidential
also…….
Multiple inlets allow for mixing of different liquids at point of spray
ALSO…
7 May 2015 S3908-P-674 v0.153Commercially Confidential
…..and it is a scalable technology
…AND IT IS A SCALABLE TECHNOLOGY
A 20mm cyclone typically delivers 1 litre / minute
A 3mm cyclone typically delivers 0.1cc / second
7 May 2015 S3908-P-674 v0.154Commercially Confidential
How does Vortik work?
Spray is created by the reverse action of flows inside the cyclone chamber
Only the right sized particles can escape
through the spray outlet.
This is different to conventional sprays which rely on the geometry of the spray head
HOW DOES VORTIK WORK?
7 May 2015 S3908-P-674 v0.157Commercially Confidential
NOVEL SPRAY MECHANISM
Vortik video http://www.cambridgeconsultants.com/news/pr/release/144/en
Novel Spray Mechanism
7 May 2015 S3908-P-674 v0.159Commercially Confidential
OVERVIEW OF WIRELESS
Our expertise spans the entire wireless spectrum
VideoVoice / AudioSensorAccessID Data
RFiDHighSpeed
Air TrafficRadio
Applying Bluetooth Smart for
consumer, medical and industrial applications
Co-created Ember Corp., one of
ZigBee market leaders
Created CSR plc, market leader in
Bluetooth technology
Developed the Air Traffic Radio that manages all of US
airspace
Development partner for Iridium
Satellite for all ground based
terminal technology
SMART
7 May 2015 S3908-P-674 v0.161Commercially Confidential
WHO ARE CAMBRIDGE CONSULTANTS?
Solitair is a demonstration of how worn technology, communication design and application design can be combined
Allowing active management of UV exposure, this demonstration was part of a family, showing how connectivity can enhance wellness
7 May 2015 S3908-P-674 v0.163Commercially Confidential
NEW CONCEPT PRODUCT OFFERING TO VARIOUS SECTORS
DropTag – a simple-to-use low-cost condition-monitoring system, comprising smart sensor pucks, an app and a secure server.
7 May 2015 S3908-P-674 v0.165Commercially Confidential
Many market application areas
Telematics– Car insurance through driver profiling and accident detection
Logistics– Integrity of parcels during distribution
Pharma– Integrity of drugs during transportation (exposure to heat and/or humidty)
Condition Monitoring– Looking for abnormal conditions or events that inform intelligent
maintenance schedules
7 May 2015 S3908-P-674 v0.166Commercially Confidential
Digital Services is a new group within Cambridge Consultants, and combines The company’s established capability in
developing novel connected devices across multiple market sectors, with
Proven knowhow and experience in delivering truly scalable and secure mobile data services (and the organisations that run them)
Digital Servicesfor connected people
7 May 2015 S3908-P-674 v0.1
Cambridge UK
Registered No. 1036296 England
Cambridge Consultants is part of the Altran group, a global leader in Innovation. www.Altran.com
www.CambridgeConsultants.comThe contents of this presentation are commercially confidential and the proprietary information of Cambridge Consultants © 2015 Cambridge Consultants Ltd. All rights reserved.
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