Skills That a Website Development firm Should have for

Successful eCommerce Business

Marketing

To understand marketing, a firm requires a deeper knowledge of the psychology of what motivates

people to take action. Marketing gets to that very point to help tell a story in such a way that the reader

would want to take action.

Public RelationsThis discipline generally sees everything going

on in a company well before it becomes public. It is extremely important discipline, as it almost focuseson your brand, positioning the brand, protecting the

brand,and seeking out opportunities to support brand awareness.

Social

There is a new generation of firms who understand the data that social is capable of capturing and they know how to interpret that data to influence results. Social

helps businesses understand what is important to their clients such as engagement, trends etc.

Social

Search Engine Marketing

SEM activities know intimately what converts and that data is critical in helping the company focus on areas of value. Setting such systems is a skill by itself that

require hands on experience running SEM campaigns.

Usability

Usability testing can uncover small changes that when implemented lead to big returns in major metrics

conversion, pageviews, time on site, etc. The same tests may also require much bigger changes that a

business owner might want.

Conversion Optimization

It focuses essentially on optimizing the sales funnel. it is all about the shopping cart and others it applies to

email newsletter signups.This discipline is all about securing better results with the traffic you have now

versus the alternative trying to get more traffic.

Software Development

There also exists many different and popular software that make it easy to start; Wordpress, Joomla,

Drupal, Umbraco for CMS and nopCommerce, Magento, osCommerce for ecommerce sites. The skill to understand the underlying software when it comes

to choosing the right approach

Technology

Your development firm should be able to look across these devices and services, understand who is using them and for what and help formulate your companies technology plan. Exaple: PC, the laptop, the netbook,

tablets, smart phone and whatever is next.

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