siteIQ Website Assessments are in-depth, multi-step evaluations of a

company’s Website and selected competitive sites using a highly

structured methodology that delivers actionable results.

Detailed reports show Web teams how effectively their Website

competes on the Web – and provide detailed action plans for

improvement.

SITEIQ WEBSITE ASSESSMENTS Overview

siteIQ Website Best Practices

2012

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SiteIQ Website Assessments

siteIQ Website Assessments are in-depth, multi-step evaluations of a company’s

Website and selected competitive sites.

Each Assessment starts with a comprehensive evaluation based on up to 1,300

types of content, features and capabilities.

Continues with a second 119 point evaluation that measures usability &

effectiveness from the visitors’ points of view.

These data-driven results are the basis for a third, heuristic review that pinpoints the

click streams, design points, layout decisions, and behaviors that create challenges for

users and keep a site from achieving its objectives.

Results that matter

Our clients use siteIQ Website Assessment results to:

Clearly define current industry and competitive requirements and pinpoint how

their site compares and performs.

Plan & prioritize projects and resources.

Use industry & competitive proof points to obtain needed investments &

executive sponsorship.

Identify their Website’s most important strengths and challenges and see how

other Websites have addressed them.

Develop precise action plans that can be used to radically improve their sites.

Establish a baseline to accurately track and report on the impact of Website

improvements and investments.

Educate team members and stakeholders to gain consensus on current challenges, and future projects and objectives.

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Accurate, actionable results

Our detailed reports show Web teams how effectively their Websites compete on the

Web – and what they need to do to improve it.

Accurate, comprehensive views of a company’s entire Website — and the

interconnections & issues that affect the visitor’s experience.

Detailed competitive comparisons that pinpoint competitive strengths and

weaknesses.

Thorough, documented reviews of a site’s most important mistakes and

challenges, plus illustrations that show how the most skillful Web steams have

already solved these problems.

A detailed master plan that pinpoints requirements, shows competitive

capabilities – and identifies the activities and innovations companies should plan

for over the next 12- 18 months.

Reports & Deliverables

Executive Summary Report | Strategies, Trends & Insights

The Executive Summary Report provides a high-level

synopsis of our key findings and recommendations.

Summaries that pinpoint key issues and challenges;

evaluation results; scoring highlights; competitive

comparisons and trending data.

Best practice case studies illustrate your Website’s

strengths & challenges; competitive case studies

pinpoint important innovations and trends, and

illustrate how other sites have solved the same or

similar problems.

Target Users | Digital marketing and LOB executives;

managers, team leaders. Select Website zone

stakeholders.

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Website Metrics & Scoring Reports

Three reports drill down into how your site performs when compared to

competitive and industry requirements—and pinpoint its most important strengths

and challenges.

The Usability & Effectiveness Report

demonstrates your site’s usability strengths and

challenges based on 119 metrics that measure

usability & effectiveness from the visitor’s point

of view. This report defines how effectively your

site achieves your business and design

objectives, and outlines the interconnections &

issues that affect user experience.

The Website Requirements Report identifies

your site’s content-, features- & capabilities-

related strengths & challenges. Featuring a

complete copy of the benchmark used to

evaluate your Website, this report is a master

plan that pinpoints industry requirements and

competitive capabilities, and identifies the

activities and innovations your team should plan

for over the next 12-18 months.

The Overall Performance Report delivers a

summary view of how your site compares to key

competitors and industry best practices based

on its combined usability and content

performance. This report provides a master view of your Website suitable for

sharing with executives and stakeholders.

Target Users | UX designers and managers, project managers, competitive

analysts, Website analytics & metrics professionals. All Website zone

stakeholders. Digital marketing and LOB executives.

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Competitive Performance

These optional views allow you to drill down into competitive strengths and

weaknesses based on the results from evaluations conducted using the same siteIQ

Best Practices Benchmark.

The Usability & Effectiveness Report data

shows you how your competitors fare based

on the same usability & effectiveness

metrics. This report is used to pinpoint

where your site needs to improve, where it

has a distinct competitive advantage —

and the sites to watch or emulate.

The Website Requirements Report data

pinpoints the types of content, features &

capabilities your site is missing—and

where your site is setting the competitive

standards. This report will also provide

you with a view into your competitors’

content and business strategies, and

where your company could capitalize on

current competitive weaknesses.

Target Users | UX, site planning &

strategy, competitive analysts, and

Website metrics & analytics

professionals.

Learn More

To learn more about siteIQ’s Website evaluations and related services, visit us at

www.siteiq.net or contact us at info@siteiq.net.

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The siteIQ Website Best Practices Group is an independent research company

that conducts detailed Website evaluations, and provides expert analysis of

Website best practices, trends, and requirements in the computer industry.

Through its best practice case studies, reports, and custom Website evaluation

services, siteIQ helps its global clients establish competitive and industry

leadership on the Web.

siteIQ sponsors and operates the siteIQ eBusiness Index, which provides semi-

annual rankings of the best Websites in the computer industry.

Since 1996, we have conducted over 2,500 Website evaluations for global Web

teams managing the largest consumer and B2B-class Websites in the

technology industry.

The siteIQ Difference

To accurately compare a Website’s performance to competitive sites and current industry best

practices requires one thing. A highly-structured and documented “level playing field” that measures

every Website equally — and constantly evolves as Website requirements change.

This is the role of the siteIQ Best Practices Benchmarks.

These benchmarks identify and measure over 1,200 types of content, features & capabilities found

on the most successful Websites in the computer industry.

Contain 119 metrics that measure a site’s usability & effectiveness from the visitor’s point of view.

Our evaluations analyze the full spectrum of a Website. From design to marketing to Web 3.0 and

social media. From e-selling to e-commerce to customer support.

Detailed results pinpoint a Website’s real strengths and challenges. How it ranks compared to

competitive sites. The facts Web teams need to prioritize activities and plan for future investments.

For more information about siteIQ Website best practice research, programs, syndicated reports, and

insights, visit our Website at www.siteiq.net.

ABOUT SITEIQ |

About siteIQ