1. Personalization vs. Privacy: The Implications for Advertising

2. Lets Get Personal 3. Lets Get Personal 4. Lets Get Personal 5. Lets Get Personal 6. Lets Get Personal 7. Lets Get Personal Ads? 8. Lets Get Personal Ads? 9. Lets Get Personal Ads? 10. Lets Get Personal Ads? 11. Why Do People Hate Ads?

Distracting

Too many

Irrelevant

12. Would You Prefer This? 13. Or This? Kenshoo: Proprietary & Confidential Information | 14. Why Do People Hate Targeted Ads?

Creepy

I dont remember sharing my data

15. Cookie Cutting:Everyone Gets a Slice! Image Source:http://www.iab.net/media/file/data-primer-final.pdf 16. Throwing the Baby Outwith the Bathwater 17. Throwing the Baby Outwith the Bathwater 18. Work-Arounds:Cookie-Free Diet 19. Ive Seen The Future Image Source:http://banbillboardblight.org/wp-content/uploads/2009/01/minority-report.png 20. Ive Seen The Future Image Sources:http://research.microsoft.com/en-us/projects/mylifebits/ http://www.clarity-centre.org/sensecam2010/ 21. Ive Seen The Future Image Source:http://photo.goodreads.com/books/1172284659l/160338.jpg 22. Ive Seen the Future, Today Image Source:http://www.markijlal.com/images/show-me-the-money.jpg 23. Why Do People Hate Targeted Ads?

Creepy

I dont remember sharing my data

Someone else is profiting from my data and its not me!

24. Ahead of its Time Image Sources:http://research.microsoft.com/en-us/projects/mylifebits/ http://2.bp.blogspot.com/_JCFBpMDUwVM/Rb4trGtN84I/AAAAAAAAAEI/qIm55O6sJf0/s400/check-alladvantage.png 25. Ahead of its Time Image Sources:http://research.microsoft.com/en-us/projects/mylifebits/ http://2.bp.blogspot.com/_JCFBpMDUwVM/Rb4trGtN84I/AAAAAAAAAEI/qIm55O6sJf0/s400/check-alladvantage.png 26. Get Paid to Surf 2.0 27. I Once Was Highly Targeted 28. How Do You Scale This? 29. Ive Seen the Future, Today 30. Ive Seen The Future, Today 31. Is this an Ad? 32. Is this an Ad? 33. Time to Get Siri-ous

Digitize Everything

Be Well-Liked

Open Up

Get Hip to APIs

34. Thank You! 35. Thank You!