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SIP Trunking Wins Converts AmongUsers and Providers Alike

Within the next four years, businesses using SIP (Session Initiation Protocol) trunking for toll traffic is expected to more than triple.†

†According to a recent study by the Eastern Management Group

Currently

of businesses say they use SIP for100% of their WAN traffic.

By 2018,

of businesses expect to send all oftheir toll traffic on SIP trunks.

13% 42%

• By the end of 2015, 20% more companies expect to use SIP trunking.

– Currently, 38% of companies use it.– By the end of next year, 58% plan to use it.

• Within the next year, the number of companies using T1 lines will decline by about 20%.

Diane Myers

Principal Analyst at Infonetics Research

Infonetics Research found:

“

“One trend is clear: SIP trunking adoption is growing as businesses seek to improve the reliability and lower the cost of communication services.

In fact, the prediction is this:SIP trunks will overtake PRI services as businesses adopt converged IP networks.

John Malone

NoJitter

“

“Customers are ‘latching’ onto SIP trunking ‘like fly paper.’

More than

of companies with more than 100 employees say that SIP is “very

important” to their business.

80%

Why is SIP trunking drawing so many converts?

Innovative businesses increasingly are aiming to achieve a converged Internet Protocol (IP) network.

Everything-IP doesn’t happen all at once.

Businesses must leverage their current technology while integrating new-to-market IP services.

SIP trunks simply are the practical next step for businesses’ networks.

Because SIP holds the key for the IT future.

“

“Adopting SIP now is a way to ‘future-proof’ businesses.

Parimi Satyanarayama

TWCBC Group VP

• Cost savings

• Reduce telephone systems operating costs

• Reduce telephone systems operating complexity

• Convenience: receive calls anywhere, anytime

• Improve employee productivity

• Ease of integration with PCs & mobile devices

• Feature-rich functionalities

• Scalability

• Ability to support UC (unified communications) solutions

• Easy for IT to manage

• Ease of integration with CRM software

Because the benefits of SIP trunking are unmistakable.

Within the first few months of adopting SIP trunks, most businesses realize “more than 60 percent cost savings over existing infrastructures and trunking services,” according to telecom research firm Ovum.

No Jitter

“

“SIP…does absolute wonders for cutting long distance phone bills.

Steve Johnson

TMCnet

“

“SIP trunking has become a significant way to leverage IP communications to shave costs.

Cost savings are a primary draw

SIP trunk capacity can be flexibly scaled—unlike PRI trunks that have to be bought in 24-channel blocks.

Michael Harris

Kinetict Strategies

““SIP trunking provides a native SIP interface between the customer IP PBX and the service

provider IP network and allows granular scaling of call capacity over IP data connections.

Businesses appreciate the scalability of SIP trunks.

As more businesses adopt UC, they will benefit from adopting SIP.

SIP is an integral part of many UC applications:• Instant messaging• Unified messaging• Audio, video, & web conferencing• Mobile software applications

Strategic Networks Group

“

“SIP trunk services act as the glue to support multi-location VoIP, IM, web, or IP videoconferencing applications…. SIP trunks…can provide part of the hard savings needed to support a UC business case.

SIP supports Unified Communications (UC),which gives businesses tangible advantages

And there’s one more rarely talked about benefit of the SIP market:

It’s a user’s market—

“the market for SIP trunking is wide open, with no single provider dominating the landscape today,” according to Infonetics—

and providers are increasingly catering to user’s needs.

And it is cablecos that are drawing attention for their niche services.

Even today, new providers are entering the SIP market.

v

• Dedicated bandwidth for voice calls so that voice and data traffic will no longer compete for bandwidth

• Unlimited local calling• Caller ID• Inbound/outbound call blocking• Calling name and number delivery• Alternate routing• A web portal for managing service features• Flexible options to buy as few as six call paths

initially and then add more paths one at a time

When businesses purchase SIP services from providers like TWCBC, they access additional benefits.

The TWCBC SIP product is delivered over its fiber-rich network, enabling TWCBC to offer:

For more information on

Time Warner Cable Business Class and its SIP trunking services, see

http://business.timewarnercable.com/services/voice/business-class-sip-trunks/overview.html.

For more information on our

Partner Program and benefits of selling for TWCBC as an Agent, see

http://Business.twc.com/partner