1. Simplicity applied in the web

2. The tragedy of a pop-up 3. 4. Dangers

Accidental use

Lack of thought

5. 6. 7. 8. 9. 10. 11. 12. Good URLs

Understand

Remember

13. 14. www.litrail.lt/wps/portal/!ut/p/c1/04_SB8K8xLLM9MSSzPy8xBz9CP0os3h3C2N_VzcPIwMDH3NHAyNTU69gPyd_Q-MQQ_1wkA6zeAMcwNFA388jPzdVvyA7rxwADztqiA!!/dl2/d1/L0lJSklKQ2dwUkNncFJDZ3BSQ2dwUkNncFJDU0NRb0tVUW9LVVFvS1VRb0tVUW9LVVFBISEvNE9NREFBQUFBR0JBQUFBRUNCQVFvTUtEQWhRNENPQWdod2tLSkNnaEkwR05CZ2hvc09MRGdoWXdlUEhnSkVTUkVnU0prS1pDZ1RKVWFWR2dTcDBHZEJnVHBNV1RGZ1NZLzRCazRSSVhSRW1RVVUzSk1oNG9BU1pMeFFBa3lQaWdCSmtfRkFJaVJCaUpNZ29wdVNaRHhRQWt5WGlnQkprZkZBQ1RKLUtBUS82X0c4M09FRkgyMDBMN0EwMjU1SlNOQk8xSk01LzdfRzgzT0VGSDIwMEw3QTAyNTVKU05CTzFKRTQvZW4vbmV3c1R5cGUvbmV3c1BlcmlvZE1vbnRoL25ld3NQZXJpb2RZZWFyL3NlbGVjdGVkTmV3c0lkL2NvbS5pYm0ud29ya3BsYWNlLndjbS5hcGkuV0NNX0NvbnRlbnQlME5ld3MuMjAwODEyMzEuMDAxLkVOJTAwMDU0OWE4MDRjN2UwODU0ODgyMmZjYTgxZDFlYjYzOSUwZmFsc2UvN19HODNPRUZIMjAwTDdBMDI1NUpTTkJPMUpFMQ!!/

Remember

Understand

15. 16. www.sonystyle.com/webapp/wcs/stores/servlet/CategoryDisplay?catalogId=10551&storeId=10151&langId=-1&categoryId=8198552921644608896&SR=ces_2009:products:computers:vaio_p:ss

Remember

Understand

17. www.sonystyle.com /vaio/p

Remember

Understand

18. 19. www.yahoo.com /r/28 www.yahoo.com /r/3m

Remember?

Understand

20. www.yahoo.com /games www.yahoo.com /music

Remember

Understand

21. www.nytimes.com /pages/ realestate /index.html

Remember

Understand

22. twitter.com /BarackObama

Remember

Understand

23. www.artlebedev.com /mandership/147/

Remember

Understand

24. 25. Simplictyprimitivity 26. kaip.katinas.org /2009/02/05/barcamp-riga-2009/

Remember

Understand

27. 28. kaip.katinas.org /2009/02/05/ kaip.katinas.org /2009/02/05/barcamp-riga-2009/ kaip.katinas.org /2009/02/ kaip.katinas.org /2009/ kaip.katinas.org / 29. URLs must be:

Understandable

Rememberable

Usable

30. 31. Simplictyprimitivity 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52. 53. Registration forms 54. 55. 56. 57. 58. 59. 60.

Luke Wroblewski

61.

Luke Wroblewski

62. 63. 64. 65. 66. 67. Pop-ups are dangerous URLs matter Errors matter Forms matter Simplicity sells 68. Everything should be made as simple as possible, but not simpler. 69.