PowerPoint Presentation
Bridging The retail gap between visualisation and reality.
Simon Silva Global Customer Experience manager#AWE2016
Technology is breathing new life in the bricks and mortar retail
experience. Consumer behaviour is evolving and retailers must adapt
for the digitally minded customers and provide experiences that
encompass the best of technology and in-store experiences to create
something that is truly memorable or even magical.
The case study that I will talk about is Bang & Olufsen.
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OUR IDEAL:
Bang & Olufsen exists to move you with enduring magical
experiences. #AWE2016
Looking at our ideal; we exist to move you with enduring magical
experiences. It could be through our products
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But also through our in-store experience
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Brands are putting a greater focus on the the experience in
stores, in order to deliver more compelling, tangible experiences.
High-end & Luxury brands need to utilise their network of
stores to ensure today and tomorrows customers have access to the
innovative, multi-sensory experiences so that their visits feel
purposeful and beneficial. By doing so, brands will be able to
deliver a truly unique experience, securing not just a sale, but a
relationship with longevity.
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In order to enhance our in-store experience and offer
interesting ways to explore the brand we partnered with ViewAR.
Procurement analysed top providers in the AR industry and I met
with a selection of possible partners and it was ViewAR that I felt
could deliver those enduring magical experiences.
Augmented reality (AR) is a driving force in the evolution of
the retail experience. AR technology takes the customers journey to
the next level by bridging the imagination gap and letting
consumers visualise products in their lives.
The outcome of our partnership was the BeoHome Design App
BEOHOME DESIGN APPIT FILLS THE IMAGINATION GAP.HELPS CUSTOMERS
FEEL LIKE THEY HAVE MADE A SMART PURCHASE.IT HAS BECOME PART OF THE
PURCHASING JOURNEY.#AWE2016
The BeoHome Design App allows Bang & Olufsen stores to
demonstrate to customers how our products would look like in their
home.
The app lets customers digitally visualize the different Bang
& Olufsen products in any given space, Through both Ar and VR
technology.You can choose between all the different speakers, sound
systems and televisions and place them wherever the camera on your
iPad is pointing. You can easily change colours on the speaker
fronts, shift brackets and stands on the televisions and do all the
customizations needed to get exactly what fits your home.
Heres a quick demo from Markus, the CTO for ViewAR
DEMO#AWE2016
THE VISUALIZATION FEATURE
Using the visualization application is both fast and simple:
- Set a marker- Freeze a frame or use the live mode- Add
product/s
Once you have completed the initial steps you get a picture of
your space including the Bang & Olufsen product/s and then you
can configure the product/s according to your preferences.You can
easily change colours on the speaker fronts, shift brackets and
stands on the televisions, and do all the customizations needed to
get exactly what fits your home.
THE ROOMBUILDER FEATURE
You can also use the Room Builder feature where you select, and
customize predefined floor plans and shapes, and subsequently add
products and furniture.This gives you a clearer idea on what to
expect when adding Bang & Olufsen to a room especially because
the feature also lets you add and move furniture around the
augmented reality.Only your imagination sets boundaries.
Having the duality has been vital. The room builder function
wasnt the key driver in creating the app but it is actual the
feature that utlisied the most 10%. Using google analytics, you can
gather real time information one where customers are spending most
tie in the application and what what are the most popular products
being viewed. We can also map out how people are designing their
system and the average amount of products being included in each
project.
EXPERIENCE THE REAL DEAL
Once you have pinpointed your desires using the BeoHome app you
can find the nearest Bang & Olufsen store and send them your
images and drawings. This way theyre perfectly prepared for when
you go to the store to experience the real deal.
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STAFF/CUSTOMERS LOVE IT It fills the imagination gap on what is
the right product for your home and its fun to be creative.
REDUCES TIME SPENT IN DECISION MAKING With this professional
tool customers and truly make a smart purchase as we partner our
in-store expertise of demonstrating the product and ensure that it
will fit perfectly in the home.
INSIGHTFUL DATA We can see are the most popular products being
visualised? How many products per project? And what feature is
being utilised the most.
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STAFF/CUSTOMERS LOVE IT Used 10% more it enhances the in-store
experience in particular as it brings the conversations we are
having with the customer to life.
CREATIVE INPUT BUILDS EMOTION IN THE PURCHASE Our customers are
more engaged and appreciate the extra level of detail.
DATA CAPTURE IN-STORE we capture our customers email to share
projects and create proposals.
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BRAND AWARENESS We are using the app to support brand awareness,
when releasing new products
INCREASE FOOTFALL with the find store feature we hope to see
more customers visiting the store
INCREASE SALES and of course we want to continue supporting our
sales process.
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We are continually exploring new ways to utilise new
technologies to enhance our customer experience.
Thank you
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