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Private & Confidential YPlan April 2014 Ross Murray-Jones Show Me The Money, July 2014

Show Me The Money London 2014 - Presentation by Ross Murray Jones, Founding Team and Partnerships at YPlan

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YPlan, the London-based startup that’s building a platform for selling last-minuteevent-booking on mobile, has raised a total of $13.7 million from VCs like General Catalyst Partners, Wellington Partners and Octopus Investments They also had a group of well known co-investors, including A-Grade, Kevin Colleran and David Morin’s Slow Ventures, and Shakil Khan, investor and advisor to Spotify and Summly.

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Page 1: Show Me The Money London 2014 - Presentation by Ross Murray Jones, Founding Team and Partnerships at YPlan

Private & Confidential! YPlan April 2014!Ross Murray-Jones Show Me The Money, July 2014

Page 2: Show Me The Money London 2014 - Presentation by Ross Murray Jones, Founding Team and Partnerships at YPlan

Why plan when you have YPlan?!

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Pay in 2 taps & go. Simple

Curated list of events daily

Go out tonight

Beautiful, social discovery of events

Page 3: Show Me The Money London 2014 - Presentation by Ross Murray Jones, Founding Team and Partnerships at YPlan

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The story so far!

550,000+ downloads in London (20%)

10,000+ events run with 800+ partners

Engaged hard to reach audience: Gen Y

London, NYC, San Francisco + Las Vegas

$12m Series A funding round

Page 4: Show Me The Money London 2014 - Presentation by Ross Murray Jones, Founding Team and Partnerships at YPlan

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Problem: No last-minute event marketplace existed!

Page 5: Show Me The Money London 2014 - Presentation by Ross Murray Jones, Founding Team and Partnerships at YPlan

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Meanwhile, the $80bn industry was under-utilised

Theatre Live Music

70% 60%

Cinema Sports

15% 60%

Page 6: Show Me The Money London 2014 - Presentation by Ross Murray Jones, Founding Team and Partnerships at YPlan
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800+ partners  all the major promoters and venues in all of our key markets

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Page 12: Show Me The Money London 2014 - Presentation by Ross Murray Jones, Founding Team and Partnerships at YPlan

Fundraising

Page 13: Show Me The Money London 2014 - Presentation by Ross Murray Jones, Founding Team and Partnerships at YPlan

Why fundraise?!

However… Underlying trade-offs VC funding not suitable for all Time-consuming

Opportunity

Ambition, growth

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Page 14: Show Me The Money London 2014 - Presentation by Ross Murray Jones, Founding Team and Partnerships at YPlan

Strategic value of VC $$ !

Credibility

Building team

Strategic advice

Network of influence

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Page 15: Show Me The Money London 2014 - Presentation by Ross Murray Jones, Founding Team and Partnerships at YPlan

Fundraising tactics!

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Be 100% honest

Raise more than you need

Utilise business momentum

Have answer before question

Think independently

Page 16: Show Me The Money London 2014 - Presentation by Ross Murray Jones, Founding Team and Partnerships at YPlan

Sources: Adyen Mobile Payments Index, Comscore 2014 , Coatue, Accenture

Know your market e.g. mobile!

12m 13m 13m 11m

2013 2014 2015 2016

UK m-commerce users % of people who make m-commerce purchases within sectors

55%

46%

38%

Tickets for events (e.g. concerts, cinema,

theatre)

Tickets for transport (e.g. train, plane)

Clothes, shoes and other consumer goods

16m 19m

13m

21m

Spent >£10 per transaction Spent <£10 per transaction

Major trend globally increasing % of e-commerce

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Page 17: Show Me The Money London 2014 - Presentation by Ross Murray Jones, Founding Team and Partnerships at YPlan

?  Stephen Fry Pharrell

Williams

“Spontaneity app makes planning ahead so passe”

“18 apps we couldn’t live without in 2013”

“Editor’s choice”

“YPlan - now that’s a seriously good app. Last minute events London of all kinds booked in seconds. Damned smart”

“One of the seven hottest global startups of 2013”

“London’s hottest startup”

“Best Entertainment App 2013” – 2012's winner was the BBC

“YPlan offers a concise list of the best NYC nightlife in one app… genius”

Recent recognition  YPlan is fast becoming a household name