Finding Networking Value & Putting it to Use for Your Gain

Are You Networking?

THAT Guy!

The Conversation

The conversation is:– organic– complex– speaks in a human voice

Social media is not a strategy or a tactic – it’s simply a channel.

Approach – What can I do?• Website/Blogs

– Comment on other people’s blog posts – Distribute your blog posts everywhere– Point back to relevant blog posts from others

• Forums– Contribute to community forums

• Twitter– Just converse– Hash tags (check out others/create your own)– Twitter chats– Triberr

• Facebook / Linkedin– Set up profile ; connect and participate in groups

Approach – What can I do?• Videos / Photos

– Post “How-to” videos on YouTube– Post presentations to Slideshare or Scribd– Integrate Flickr acct for photo sharing for blog posts

• Bookmarking– Bookmark blog posts (technorati, reddit, del.icio.us, stumbleupon,

facebook, twitter )• Other

– Add to your email signature– Attend events– Call people out of the blue/setup meetings with those who are local

9 KEYSTO ONLINE NETWORKING

SUCCESS

1. Plan

2. Experiment

3. Listen

4. Share not just your content

5. Be consistent

• Don't shout. Don't broadcast. Don’t brag.

6. Contribute in a meaningful way

7. Create happy fans

8. Reward ‘em

10. Be Human

9. Be Human

See You Online!

• Connect with Kesha– Web: xdwebsolutions.com– Twitter: @xdwebsolutions

Credits

• Tactica Interactive Communications, The Conversation

• Tara Hunt, Your Social Media Strategy Won’t Save You

• Twenty Two Squared• Delphic Sage, Social Networking